Creative Services

The Oregon Parks and Recreation Department (OPRD) is soliciting proposals for creative services through RFP #8598, which covers a wide range of strategic and tactical brand management activities for Marion County and the state of Oregon. The procurement seeks contractors capable of delivering comprehensive creative services including brand analysis and positioning, program branding and rebranding, creative conceptualization, multi-media planning and production, public and visitor engagement, and graphic design. Proposers must submit both a technical proposal demonstrating qualifications and experience, and a price proposal consisting of a single hourly rate. The RFP requires vendors to agree to sample contract terms, provide truthful information, and comply with state laws regarding non-discrimination and conflicts of interest. Proposals are due on April 18, 2022, by 3:00 PM Pacific Time, with an anticipated initial contract term of two years and potential total contract duration of up to six years through extension options. OPRD plans to use a combination of evaluation methods and may conduct additional rounds of competition to select successful proposers.

The procurement encourages participation from certified small businesses, specifically highlighting opportunities for disadvantaged, minority-owned, woman-owned, service-disabled veteran-owned, and emerging small businesses. Proposers must complete several mandatory forms, including a Proposer Information and Certification Form, a Responsibility Inquiry Form, and a Disclosure Exemption Affidavit, which require detailed documentation of financial resources, prior contract performance, and potential trade secret protections. While specific award values are not explicitly stated, the RFP indicates OPRD expects to award multiple price agreements. Contractors must demonstrate financial, material, equipment, facility, and personnel resources necessary to meet all contractual responsibilities. The procurement is non-exclusive, meaning OPRD retains the right to contract for services through alternative selection procedures or perform services internally. Successful contractors will be selected based on factors including availability, expertise, performance history, and references.