Count the Kicks Public Health Awareness Program

The Missouri Department of Health and Senior Services (DHSS) is conducting a Single Feasible Source (SFS) procurement for the Count the Kicks Public Health Awareness Program, targeting pregnant women and healthcare providers in Clark County and Jefferson City. The program, created and trademarked by Healthy Birth Day, Inc., aims to educate and empower pregnant women to track their baby's movements during the third trimester as a stillbirth prevention strategy. Deliverables include comprehensive public health awareness campaign tools, educational resources, and materials designed to help mothers monitor fetal movement and reduce stillbirth risks. The solicitation (SFS580410424001447) is open to all vendors, with a specific procurement period from January 19, 2024, at 12:00:00 PM CST to January 26, 2024, at 2:00:00 PM CST. The procurement will be executed with Free On Board Destination delivery terms and vendor-specified payment terms, with Janett Walker from DHSS serving as the primary contact. No specific evaluation criteria or detailed scoring methodology was provided in the solicitation documents.

While the solicitation is technically open to all vendors, it is structured as a single feasible source procurement that strongly indicates Healthy Birth Day, Inc. as the intended contractor due to their trademark ownership and program development. No specific set-aside designations for disadvantaged enterprises or minority-owned businesses were identified in the documentation. The solicitation does not mention an incumbent vendor or existing contractual infrastructure, nor does it specify a budget range or estimated total contract value. No integration requirements with existing technologies were outlined in the documents. The procurement appears focused solely on acquiring the Count the Kicks public health awareness campaign materials and resources, with the primary goal of providing stillbirth prevention education to pregnant women and healthcare providers in Missouri. Potential vendors should note that while the solicitation is marked as open to all, the single feasible source designation suggests a predetermined outcome favoring the trademark holder.