Count the Kicks Public Health Awareness Program

The Missouri Department of Health and Senior Services (DHSS) is conducting a Single Feasible Source (SFS) procurement for the Count the Kicks Public Health Awareness Program, a specialized health education initiative developed and trademarked by Healthy Birth Day, Inc. The solicitation, identified by number SFS580410422000570, seeks to procure a comprehensive public health awareness campaign targeting pregnant women and healthcare providers, with a specific focus on stillbirth prevention. The program provides tools and resources designed to educate pregnant women about tracking their baby's movements during the third trimester, offering critical educational materials and intervention strategies. The procurement covers the state of Missouri, with specific jurisdictions including Clark County and Jefferson City. The solicitation period runs from September 27, 2021, to October 4, 2021, with a submission deadline of 2:00 PM CDT on October 4, 2021. The primary contact for this opportunity is Janett Walker from the DHSS, and the delivery terms are specified as Free On Board Destination with vendor-specified payment terms.

The solicitation is structured as an open procurement, technically available to all vendors, though it is effectively a single source contract due to Healthy Birth Day, Inc.'s trademark ownership of the Count the Kicks program. No specific set-aside designations, disadvantaged enterprise requirements, or vendor restrictions are explicitly detailed in the documentation. The solicitation does not provide an estimated total contract value, specify line items, or outline specific pricing terms. No incumbent vendors or existing infrastructure integration requirements are mentioned. The contract appears to be focused solely on providing the proprietary Count the Kicks public health awareness campaign materials and resources to the state of Missouri. While the documents do not specify a contract duration, the procurement suggests a comprehensive transfer of educational tools and resources aimed at reducing stillbirth rates through enhanced maternal awareness and healthcare provider education.