Count the Kicks Public Health Awareness Campaign

The Missouri Department of Health and Senior Services (DHSS) is conducting a Single Feasible Source (SFS) procurement for the Count the Kicks Public Health Awareness Campaign, targeting pregnant women in Clark County and Jefferson City. The solicitation, identified by number SFS580410423000538, seeks to procure public health awareness tools and resources created by Healthy Birth Day, Inc., which owns the campaign's trademark. The primary objective is to educate and empower pregnant women to track their baby's movements during the third trimester as a method of stillbirth prevention, with additional resources and education provided to both mothers and healthcare providers. The solicitation is open to all vendors and will run from August 31, 2022, at 12:00:00 PM CDT to September 7, 2022, at 2:00:00 PM CDT. The deliverables include campaign materials, tracking tools, and educational resources designed to increase awareness of fetal movement monitoring. The procurement will be managed by Janett Walker from the DHSS office in Jefferson City, with delivery terms specified as Free On Board Destination and payment terms to be vendor-specified. No specific evaluation criteria or technical requirements beyond the campaign materials are explicitly outlined in the documentation.

The solicitation does not indicate any specific set-aside designations or restrictions on respondent organizations, suggesting that all vendors are eligible to submit proposals. While Healthy Birth Day, Inc. is the trademark owner and appears to be the preferred vendor, the documents indicate the solicitation is open to all potential providers. No incumbent vendors or current contractors are mentioned beyond Healthy Birth Day, Inc. The documentation consistently notes that no estimated total contract value is provided, and there are no line items specified in the solicitation. The contract appears to be focused on providing the Count the Kicks campaign materials and resources at no cost to the state and participating jurisdictions. No specific budget ranges or award values are disclosed, and there are no mentions of integration requirements with existing infrastructure or technology. The procurement seems primarily aimed at distributing the public health awareness campaign materials to pregnant women and healthcare providers in Missouri, with an emphasis on stillbirth prevention through fetal movement tracking.