Count the Kicks Public Health Awareness Campaign

The Missouri Department of Health and Senior Services (DHSS) has issued a Single Feasible Source (SFS) solicitation for the Count the Kicks Public Health Awareness Campaign, targeting Clark County and Jefferson City. The campaign, created and trademarked by Healthy Birth Day, Inc., aims to educate and empower pregnant women to track their baby's movements during the third trimester as a method of stillbirth prevention. Key deliverables include providing tools, resources, and educational materials to both pregnant women and healthcare providers. The solicitation period runs from March 18, 2021 at 5:00 PM CDT to March 24, 2021 at 2:00 PM CDT, with Janett Walker of DHSS serving as the point of contact for any questions or submissions. The procurement requires the vendor to supply comprehensive campaign materials that support maternal health awareness and fetal movement tracking, with delivery terms specified as Free On Board Destination and payment terms to be vendor-specified.

The solicitation is technically open to all vendors, though the Single Feasible Source designation strongly implies that Healthy Birth Day, Inc. is the intended and likely sole provider due to their ownership of the Count the Kicks trademark and campaign materials. No specific set-aside designations, disadvantaged enterprise requirements, or incumbent vendor information are mentioned in the documentation. The solicitation does not disclose an estimated total contract value, pricing terms, or specific funding sources. No information is provided about potential contract duration, renewal options, or integration requirements with existing infrastructure or technologies. The procurement appears focused solely on acquiring the Count the Kicks public health awareness campaign materials and resources for implementation across the State of Missouri, with particular emphasis on Clark County and Jefferson City jurisdictions.