Calvert County Public Schools - Marketing and Publication Design for Career & Technical Education Programs

Calvert County Public Schools (CCPS) is seeking a qualified graphic design consultant or firm to develop comprehensive marketing and publication design materials for its Career & Technical Education (CTE) programs through a Request for Information (RFI #CCPSMPD-092026). The procurement aims to create a branded set of print and digital marketing materials that will promote 24 distinct CTE programs, with each program requiring three customized marketing pieces targeting students, parents, and community/business partners. The primary objectives include building awareness, increasing program enrollment, and enhancing public understanding of CTE pathways as a critical component of future workforce readiness. Interested consultants or firms must demonstrate graphic design expertise and the ability to develop strategic marketing collateral. The solicitation was posted on September 5, 2025, with proposals due by October 3, 2025. Potential vendors can contact the project lead, Carrie Akins, via email at akinsc@calvertnet.k12.md.us or phone at 443-550-9940 for additional information or clarification about the project requirements.

While specific set-aside designations or vendor restrictions are not explicitly detailed in the procurement notice, the project appears to be open to graphic design consultants and firms with demonstrated experience in educational marketing communications. The scope suggests a comprehensive design project that will require creative expertise in developing multi-channel marketing materials tailored to different stakeholder groups. Although no specific budget range is provided, the extensive requirement of creating marketing materials for 24 separate CTE programs indicates a potentially substantial contract value. The procurement is specific to Calvert County, located in Maryland, and will be managed through the Board of Education of Calvert County, located at 1305 Dares Beach Road in Prince Frederick. Vendors interested in this opportunity should carefully review the full RFI documentation and be prepared to showcase their ability to create engaging, informative marketing materials that effectively communicate the value and opportunities within CTE programs.