CalPERS Marketing, Communication, Purpose Strategy, Impact Measurement, and Applied Insights Consulting Services Spring-Fed Pool

CalPERS is soliciting proposals for marketing, communications, purpose strategy, impact measurement, and applied insights consulting services under a spring-fed pool vehicle, with proposals due June 30, 2026.

The scope encompasses marketing strategy and execution, internal and external communications, organizational purpose and brand alignment, impact measurement frameworks and reporting, and applied research and insights to support CalPERS' strategic objectives. Specific deliverables, performance metrics, service-level expectations, and required qualifications or certifications are not detailed in the available posting.

Contract value, term, and incumbent information are not specified in the solicitation notice. Place of performance is not identified. Evaluation criteria and any weighting methodology are not stated. The timeline shows only the proposal due date of June 30, 2026; question deadlines, pre-proposal meetings, or anticipated award dates are not provided.

Interested vendors should download full solicitation documents from the CalPERS Available Business Opportunities section at https://www.calpers.ca.gov/page/about/doing-business-with-calpers/bid-opportunities. Questions and inquiries should be directed to the CalPERS Contracts Administration mailbox at ossd_contractsadmin@calpers.ca.gov.