C202110 Strategic Marketing Partner

The New York State Gaming Commission is seeking a Strategic Marketing Partner through a sole-source, single-source procurement exemption. The contract, valued at $21,000,000, will be awarded to the incumbent vendor, McCann Erickson USA, for a term of 5 years from October 1, 2022, to September 30, 2027. The scope of work includes providing strategic digital marketing services to the Gaming Commission across all New York State counties. The selected vendor must have demonstrated expertise in digital marketing, data analytics, and audience segmentation to drive customer engagement and revenue growth for the state's gaming operations. The contracting agency will not be accepting additional proposals, and any questions or comments regarding this sole-source award should be directed to the designated contact.

This contract opportunity is not designated for any specific set-aside or disadvantaged enterprise. The incumbent vendor, McCann Erickson USA, has been providing these services under the previous contract C202103, which is being amended to reallocate funds to the new contract C202110. The total contract value of $21,000,000 represents a reduction from the previous agreement. Interested parties should review the existing infrastructure and technology used by the incumbent to ensure seamless integration and continuity of services.