Bail Bond Agent Advertising Boards

The Sacramento County Sheriff's Office is seeking proposals for bail bond agent advertising boards to be installed in two correctional facilities: the Sacramento County Main Jail and the Rio Cosumnes Correctional Center. The procurement aims to provide detained individuals with contact information for licensed bail bond agents through 67 existing advertisement boards, each measuring 32 x 44 inches and encased in plexiglass. The primary deliverables include managing and administering these advertising boards, with potential future expansion to include criminal defense attorney advertisements. Proposers must deliver between 50-100 bail bond service boards in encasement-style or window cling clear film formats, not exceeding 32" x 40" in size. The Request for Proposal (RFP #2023-RFB-0334) was released on January 18, 2024, with a non-mandatory pre-bid meeting scheduled for January 25, 2024, and proposal responses due by January 31, 2024, at 5:00 pm. Evaluation criteria will focus on the vendor's ability to meet specified requirements, with the county reserving the right to award the bid to the lowest responsive and responsible bidder that provides the greatest value.

The solicitation demonstrates a preference for local and micro-businesses, though no specific set-aside designations are explicitly stated. The contract will be for an initial two-year term with the potential for three consecutive one-year renewals, totaling a possible five-year contract period. Financial terms require the selected contractor to charge advertisers a minimum of $1,500 for six-month Main Jail advertisements and $900 for Rio Cosumnes Correctional Center advertisements, with an optional annual per-month increase of $25. The contractor must provide 70% of all gross advertising revenue to the Correctional Incarcerated Persons Welfare Fund, paid in two six-month increments. Proposers must demonstrate a process for fairly and randomly rotating advertisements every six months, verify bail bond agent licensing, and ensure all advertising materials comply with Department of Insurance regulations. The contract is set to begin on May 1, 2024, with board deliveries scheduled for April 30, 2024, and September 30, 2024. While a specific budget range is not provided, the revenue-sharing model suggests potential financial opportunities for the selected vendor.