Advertising Services

The California State Controller's Office (SCO) has issued an Invitation for Bid (IFB) EUPD91624 for Online and Printed Advertisement Services, specifically targeting the publication of annual notices to owners of unclaimed property in compliance with California Code of Civil Procedure section 1531. The procurement requires a contractor to publish advertisements in both ethnic and non-ethnic media outlets, with a mandatory minimum of 30 ethnic media publications and 20 non-ethnic publications across California. Publication notices must be executed between March 1 and May 31 each year, with specific requirements for publication formats, circulation, and geographical coverage. The contract will be awarded based on the lowest total cost, with detailed cost worksheets required for online impressions and print publication runs. Bidders must submit comprehensive documentation including cost proposals, certifications of compliance with civil rights laws, economic sanctions, and tax delinquency requirements. The solicitation is open to vendors who can meet the extensive media publication requirements, with proposals due by May 1, 2025. The contract term is three years, with potential options to add funds and modify service frequency, and the SCO reserves the right to cancel the IFB without cause.

The procurement includes specific set-aside provisions and participation requirements, mandating a minimum of 25% small business participation. Additional preferences will be given to small businesses (SB) and disabled veteran business enterprises (DVBE), potentially providing competitive advantages to qualifying organizations. While no incumbent vendor is specifically mentioned, the solicitation suggests a comprehensive statewide advertising requirement that spans multiple media platforms. The contract does not specify an explicit total contract value, instead indicating that the award will be determined by the contractor's proposed rates for online impressions and print publication runs. Potential bidders must demonstrate capabilities in managing large-scale, geographically diverse advertising campaigns across various media outlets, with a focus on reaching diverse populations throughout Los Angeles County and the broader California region. The SCO will not guarantee a specific volume of work, which suggests flexibility in contract execution and potential variability in actual advertising needs from year to year.