Advertising, marketing, media, digital, web & social media, research, and related services

This state and local contracting opportunity is for ADVERTISING, MARKETING, MEDIA, DIGITAL, WEB & SOCIAL MEDIA, RESEARCH, AND RELATED SERVICES, posted by the state of Maryland. The procurement is seeking a comprehensive package of marketing and advertising services, including but not limited to creative development, media planning and placement, digital and social media campaigns, market research, and related deliverables. The selected vendor(s) will be responsible for supporting the state's overall marketing and communications objectives, with a focus on increasing awareness, engagement, and conversion among target audiences. Qualifications include demonstrated expertise in integrated marketing strategies, a strong record of success in similar government or private sector engagements, and the capacity to deliver high-quality work within defined timelines and budgets. The evaluation criteria will likely emphasize technical expertise, creativity, and cost-effectiveness. The opportunity is posted with a due date of November 15, 2024, and respondents are advised to carefully review the solicitation documents for specific requirements, deadlines, and submission instructions.

This opportunity may include set-aside designations or restrictions for certain types of enterprises, such as minority-owned, women-owned, or small businesses. The state has not provided information on any incumbent vendors or current contractors, nor details on existing infrastructure or technology that may require integration. While an exact award value or budget range has not been specified, respondents should be prepared to provide competitive pricing and demonstrate the ability to deliver services within the state's allocated marketing and communications budget.