Advertising Equity Audit Services
Closed State & local contract opportunity Posted
- Solicitation number
- BD-27-1068-1700-1-131018
- State
- Massachusetts
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC code
- Points of contact
-
- Mark Vander Linden mark.vanderlinden@massgaming.gov (617) 979-8445
- Accounts Payable mgcaccountspayable@massgaming.gov (617) 979-8462
Opportunity details come from commbuys.com. Updated .
About this opportunity
The Massachusetts Gaming Commission is requesting proposals for Advertising Equity Audit Services through a Request for Response, with submissions due August 3, 2026 at 2:00 PM EST. The award will prioritize SDO-certified Minority Business Enterprise, Women Business Enterprise, and Veteran Business Enterprise bidders, who will be reviewed first and receive preference.
The scope is a one-year initial engagement (with one optional renewal year, maximum two-year contract duration) to conduct an equity audit examining responsible gambling and responsible advertising practices targeting the Asian community, including assessment of predatory practices and ethical considerations related to casino bus transportation services. The project must employ community-based participatory research principles with a team possessing significant experience serving Asian communities or collaborating with such an organization. Deliverables include a comprehensive report with findings and recommendations plus a public presentation to the MGC.
The estimated procurement value is not to exceed $175,000 for the entire project. Evaluation weighting is 65% for bidder qualifications and methodology, 10% for price, and 25% for diversity certification and Supplier Diversity Plan commitments. All bidders must commit a minimum of 1% of contract sales to SDO-certified or recognized diverse business enterprises or nonprofit organizations.
The contract is limited to the MGC's exclusive use. Bidders must submit responses electronically through COMMBUYS, including General Response, Budget Spreadsheet with narrative justification (indirect rate capped at 25%), Business Reference Form, Prompt Payment Discount Form, Environmentally Preferable Products Form, and Supplier Diversity Plan Form. Questions are due July 15, 2026 at 2:00 PM EST, with official answers published by July 22, 2026.
Files
| File | Type | Posted |
|---|---|---|
| Appendix D budget worksheet~10.xlsx | XLSX spreadsheet | |
| form_w-9.pdf | ||
| form_commonwealth-terms-and-conditions.pdf | ||
| instructions_standard-contract-form.pdf | ||
| Contractor Authorized Signatory Listing.docx | DOCX document | |
| busreffm.docx | DOCX document | |
| Advertising Equity Audit RFR To Post.docx | DOCX document | |
| instructions_w-9.pdf | ||
| form_standard-contract.pdf | ||
| form_prompt-pay-discount.pdf | ||
| SDP_Plan_Form.xlsx | XLSX spreadsheet | |
| EPP Form.docx | DOCX document | |
| Advertising Equity Audit RFR To Post Amended July 16 2026.docx | DOCX document |
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