25-10-3232SH Strategic Recruiting Campaign

The Hanover County Sheriff's Office (HCSO) in Virginia is soliciting proposals for a comprehensive strategic recruiting campaign through a competitive negotiation Request for Proposal (RFP) numbered 25-10-3232SH. The primary objective is to develop and execute an online marketing and recruiting campaign that includes brand development, digital marketing, video production, and strategic online recruiting services. Specific deliverables include a minimum of six social media videos, quarterly 60-second recruiting videos, and ongoing photography to support advertising materials. The successful contractor must be a Google Partner or Premier Partner and will be responsible for creating a robust digital recruitment strategy to attract potential law enforcement personnel. Evaluation criteria will include qualifications and experience, preliminary work plan, technical approach, and cost considerations. The RFP was originally posted on November 18, 2024, with an initial proposal due date of November 18, 2024, which was subsequently extended to November 22, 2024, at 2:00 PM. An optional pre-proposal conference was held on November 7, 2024, to provide potential vendors with additional information about the project requirements.

The RFP does not specify any specific set-aside designations or preferences for disadvantaged enterprises, and there is no incumbent contractor currently performing these services. The county has confirmed that partial proposals will not be accepted, and prime-sub teaming agreements are not permitted. No specific budget range was explicitly identified in the documents, though the county appears interested in establishing a long-term relationship with flexibility to pause and resume campaign efforts as recruitment needs change. The initial contract term is one year from the date of award, with the option to renew for up to three additional one-year periods. All intellectual property and data developed during the contract will be the property of the Hanover County Sheriff's Office. The procurement falls under commodity codes including audio/video production, video production, audio/visual consulting, advertising agency, and marketing consulting. Vendors should note that the county will not agree to indemnify the contractor, and all proposal submissions must comprehensively address the detailed requirements outlined in the RFP documents.