Reel American: The Road to the Olympic Rings

Closed Posted

Opportunity number
PAS-JOR-FY26-004
Agency
Applications due
Award size
$80,000 to $100,000

Opportunity facts

Assistance listings
Funding instrument
Grant
Category
  • Arts
Eligible applicants
  • 501(c)(3) Nonprofits
  • Higher Education Inst. (Public)
  • Higher Education Inst. (Private)

Opportunity details come from Grants.gov. Updated .

About this opportunity

The U.S. Department of State's Embassy Amman is seeking applicants to implement Reel American: The Road to the Olympic Rings, a 21-month public diplomacy film program with applications due August 31, 2026. One award of $80,000 to $100,000 is anticipated from FY26 Smith-Mundt Public Diplomacy Funds. Cost sharing is encouraged but not required.

Eligible applicants are not-for-profit organizations, think tanks, civil society organizations, and public and private educational institutions; for-profit entities are ineligible. All organizations must hold a Unique Entity Identifier and maintain active SAM.gov registration.

The program runs from October 1, 2026, through June 2028, and targets 1,000 youth participants aged 16–25 through 21 monthly film screenings showcasing classic American sports films. The initiative advances U.S. foreign policy by strengthening positive Jordanian perceptions of the United States and highlighting American excellence in sports, teamwork, perseverance, and competition ahead of the 2028 Los Angeles Olympic and Paralympic Games.

Evaluation emphasizes program quality and feasibility (30 points), organizational capacity and prior grant performance (25 points), project planning ability (20 points), budget reasonableness (10 points), monitoring and evaluation plans (10 points), and sustainability (5 points). Applicants submit via email only to AmmanGrants@state.gov with mandatory federal forms (SF-424, SF-424A, SF-424B), a maximum 10-page proposal, detailed line-item budget with narrative, key personnel resumes, letters of support, nonprofit status proof, and SAM.gov registration documentation. Recipients will be notified within 120 days and must submit quarterly financial and program reports with final reports due 120 days after project close.

The opportunity falls under CFDA 19.040 (Public Diplomacy Programs).

Synopsis

The U.S. Department of State's Embassy Amman announces an open competition to implement a program titled Reel American: The Road to the Olympic Rings. Reel American is a 21-month public diplomacy film program designed to showcase American excellence in sports and build excitement ahead of the 2028 Olympic and Paralympic Games in Los Angeles. Beginning in October 2026 and continuing through June 2028, the program will host one film screening per month, showcasing classic American sports films that highlight the nation's rich athletic history and tradition of competitive excellence.

The program targets 1,000 youth participants, ages 16-25, engaging the next generation of global leaders, athletes, and cultural ambassadors at a pivotal moment in their personal and professional development. Through curated screenings and accompanying discussions, participants will gain insight into American values such as teamwork, perseverance, and competition.

This program directly advances U.S. foreign policy priorities by celebrating America's proven capacity to host large-scale international events and by reinforcing the United States' legacy of sports excellence on the world stage. As Los Angeles prepares to welcome the world in 2028, Reel American promotes a positive narrative of American achievement and lays the groundwork for successful public engagement throughout the Olympic cycle.


Applications must be submitted via email only to AmmanGrants@state.gov. Submissions through Grants.gov will not be accepted.


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