Spotlight On educational short

Added: Aug 19, 2014 11:48 am USDA APHIS on behalf of GIPSA intends to make a sole source award to Trivue Entertainment for production of a Spotlight On educational short in support of the Biosecurity for Birds outreach program.

1. Contracting Agency:

Justification for Other than Full and Open Competition
USDA APHIS MRPBS AAMS
100 North 6th Street 5th Floor, Minneapolis MN 55403

2. Description of Action:

Purchase of "Spotlight On" educational short for airing on PBS.

3. Description of Supplies/Services:

Scripting, shooting, editing, and production of a 4-6 minute video for the "Spotlight On" educational short program (PBS) Includes Nielsen tracking for the first 3 months and guarantee 500 national airings..

Total price approximately $30,000

4. Authority Cited:

41 U.S.C 253 (c) (1), and FAR 6.302.1

5. Reason for Authority Cited:

Based on market research results for the Biosecurity for Birds program the "Spotlight On" educational short will reach a specific market segment for Biosecurity for Birds educational information. Trivue Entertainment (production company for "Spotlight On" educational shorts) is the only company that produces these segments for PBS.

6. Efforts to Obtain Competition:

Only one company produces these segments necessary to reach a specific target audience.

7. Actions to Increase Competition:

The anticipated cost to the Government is reasonable based on Contracting Officer's industry knowledge and comparison to other laboratory equipment. None

8. Market Survey:

Done by Legislative and Public Affairs.

9. Any Other Facts:

No other known sources.

10. Other Sources Expressing an Interest:

None

11. Actions the Agency may take to remove Barriers:

No other known service provider

12. Requirements Certification:

I certify that the supporting data under my cognizance that is included in the Justification and Approval is accurate and complete to the best of my knowledge.
///Approved LPA////

13. Procuring Officer Certification:

I certify that the facts and representations under my cognizance included in the Justification and Approval is accurate and complete to the best of my knowledge and belief.

////Approved Nathan Johnson Contracting Officer////