Shakealert ready implementation project

The US Geological Survey's Office of Acquisitions and Grants is seeking a contractor to support the ShakeAlert Ready Implementation Project, which focuses on expanding public awareness and understanding of the ShakeAlert Earthquake Early Warning system across California, Oregon, and Washington. The project encompasses four primary tasks: developing the ShakeAlert Ready brand and program including strategic planning and branding guides, implementing ShakeAlert Ready Outdoors by identifying six new parks and developing associated resources, enhancing ShakeAlert Ready Schools through curriculum assessment and updates, and improving ShakeAlert Ready Community Emergency Response Team materials through assessments and multimedia resource development. Contractors must possess at least three years of experience developing public safety communications resources along with a relevant bachelor's or advanced degree. The solicitation originally required proposals by July 24, 2025, but was amended to extend the deadline to July 25, 2025 at 1700 PD. The government has indicated that no further questions from contractors will be accepted following the amendment.

This opportunity is set aside exclusively for small businesses under NAICS code 541690 with a size standard of $19 million, and there is no incumbent contractor as this represents a new project initiative. The contract period of performance spans one year from November 17, 2025 to November 16, 2026, with deliverables including six fact sheets, lesson plans for grades K-12, and multimedia video production in multiple formats including 480p, 720p, and 1080p resolutions. All deliverables must be produced in English with English subtitles for video content, and the contractor will collaborate with USGS through monthly focus team meetings with potential additional meetings for complex issues. The work will be performed across the three western states of California, Oregon, and Washington, with USGS utilizing Office365 resources for project coordination. The government emphasizes the need for brand consistency and has noted that initial review cycles may be extensive as contractors learn ShakeAlert's core messaging and trademark guidelines.