Reshaping Public Perception of Engineering
Closed Solicitation Posted
- Solicitation number
- 49100425Q0027
- Agency
-
National Science Foundation
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R499 Support- Professional: Other
- Place of performance
- Alexandria, Virginia 22314, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The National Science Foundation (NSF) is seeking a contractor to develop and implement a comprehensive initiative aimed at reshaping public perceptions of engineering, addressing the current workforce shortage and diversity challenges in the field. The project will be conducted over a 12-month period, involving three distinct phases: research and data gathering, strategy development, and pilot implementation. The primary objective is to increase awareness and interest in engineering careers, particularly among K-12 stakeholders, with a focus on addressing the current low representation of women in engineering (16% of the workforce). The evaluation will be based on technical acceptability, price, and past performance, with the award going to the lowest-priced technically acceptable offer. Quotes are due by January 24, 2025, at 12:00 PM EDT, and must be submitted via email to Soundjata Carty at scarty@nsf.gov.
The solicitation is set aside for small businesses and will utilize Simplified Acquisition Procedures under FAR Part 13. The project will be performed remotely, with some travel required for research and campaign implementation. While no specific incumbent contractor is mentioned, the contract falls under NAICS codes 541720, 541910, and 541611, primarily in the marketing research and public opinion polling category. The place of performance is Alexandria, VA, though most work will be conducted remotely. Key deliverables include monthly status reports, phase completion reports, quarterly progress meetings, and the execution of approved communication activities. The project aims to develop and pilot strategies to increase engineering career interest, with a particular emphasis on addressing the stagnant graduation rates and workforce diversity challenges in the engineering field.
Notice text
This is a combined synopsis/solicitation for commercial items prepared in accordance with FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. This RFQ utilizes FAR Part 12.6 in conjunction with FAR Part 13, Simplified Acquisition Procedures.
See the attachments for details.
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