Off-range Marketing Services

The Department of the Interior's Bureau of Land Management (BLM) is seeking marketing services to support its Wild Horse and Burro Program through a Blanket Purchase Agreement. The contract will require comprehensive marketing strategies across traditional, digital, and social media platforms to increase adoption and public awareness of wild horses and burros. Vendors must be GSA Schedule holders and will be responsible for developing marketing materials, social media campaigns, print/radio/TV advertisements, and event materials in both English and Spanish. Proposals are due by January 23, 2025, with a technical proposal limited to 20 pages and evaluation criteria that weight technical and past performance equally to price. Questions from potential offerors must be submitted to the contract specialist, Brian Peck, no later than 5 business days before the proposal due date.

The solicitation is a 100% set-aside for Service-Disabled Veteran-Owned Small Businesses (SDVOSB) with a NAICS code of 541430 and a $9 million size standard. The previous contract was held by A. Bright Idea, LLC, which was awarded $850,318.21 in June 2018 for a 5-year period. The new contract will have a base year and two option years, running from February 17, 2025, to February 16, 2028, with performance primarily at the contractor's facilities and occasional travel for up to two program events annually. The contractor will be expected to develop approximately 12-36 social media advertising campaigns per year, create various marketing materials, and target female demographics across multiple age ranges and equine disciplines, with a specific focus on the Hispanic market. All deliverables will be electronic, and the kick-off meeting can be conducted virtually or in-person in Norman, Oklahoma.