Notice of Intent to Sole Source to Professional Sports Publications
Closed Solicitation Posted
- Solicitation number
- 91283
- Agency
-
CDC Office of Acquisition Services
Centers for Disease Control and Prevention, Department of Health and Human Services
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 513199 All Other Publishers
- Place of performance
- United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Centers for Disease Control and Prevention (CDC) intends to award a sole source firm fixed price purchase order to Professional Sports Publications for creating Super Bowl ad placements supporting cancer awareness and education. The contract will involve print and digital advertising within the NFL's Super Bowl and Pro Bowl Commemorative Magazines, strategically designed to extend cancer prevention messaging to a targeted audience. Professional Sports Publications has been specifically chosen by the NFL to manage ad placements in these commemorative publications. The procurement will be conducted under the authority of FAR 13.106-1(b) and 41 U.S.C. 3304(a)(1), which allows for direct negotiation with a single source. Interested parties may submit responses or identify their capabilities by emailing William Brannen at VWL0@cdc.gov by 10:00 A.M. EST on December 17, 2024, though the government retains sole discretion in determining whether to compete the proposed contract.
The solicitation is not designated with any specific set-aside category, and the place of performance is within the United States. Professional Sports Publications is the incumbent and proposed sole source vendor, utilizing the NAICS category 513199 (All Other Publishers) and PSC category T001 (Photo/Map/Print/Publication- Arts/Graphics). While specific award values are not disclosed in the notice, the contract represents a firm fixed price purchase order for strategic advertising services. The timeline for services appears to be aligned with the upcoming Super Bowl event, suggesting a short-term, event-specific engagement. The procurement process allows for a four-day window for potential vendors to express interest or capability, with the understanding that the government will carefully evaluate any submissions received during this period.
Notice text
The Centers for Disease Control and Prevention intends to award a sole source firm fixed price purchase order to Professional Sports Publications. for Super Bowl Ad Supporting Cancer Awareness & Education.
The print and digital advertising in the Super Bowl program will strategically extend the reach and placement of cancer prevention and control messages toour target audience. This vendor is the only one that provides this specialized service. Professional Sports Publications (PSP) is the agency chosen by the National Football League (NFL) to manage ad placements in the NFL’s Super Bowl and Pro Bowl Commemorative Magazines.
This contract action is for supplies or services for which the Government intends to solicit and negotiate with only one source under the authority of FAR 13.106-1(b) (SAP) and 41 U.S.C. 3304(a)(1). Interested persons may identify their interest and capability to respond to the requirement or submit proposals.
This notice of intent is not a request for competitive quotations; however, all quotations/responses received within four (4) days of the issuance of this notice will be considered by the government. A determination by the government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. Any quotation/response should be emailed to William Brannen at VWL0@cdc.gov by 10:00 A.M. EST December 17, 2024
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