Music and Radio Data and Analytics Services

The Defense Media Activity (DMA) is soliciting music and radio data and analytics services through this Total Small Business set-aside pre-solicitation notice. The agency seeks a contractor to provide weekly reports and analytics on U.S. radio station airplay and music consumption data to support mission-critical activities. The contractor must deliver industry-standard data and analysis comparable to commercial radio industry professionals, including a robust online platform, detailed datasets, and comprehensive summary reports across U.S. radio markets and multiple music genres. Key requirements include monitoring no fewer than 2,000 U.S. terrestrial and satellite radio stations across at least 200 markets (including all Top 25 markets), tracking multiple radio formats, collecting detailed song spin data with audience impression metrics, and aggregating music sales and streaming data from major digital service providers. The service must include a secure web-based analytics platform supporting a minimum of six individual users with querying, filtering, analysis, and custom report generation capabilities. Responses to this Sources Sought Notice are due by April 30, 2026 at 1:00 PM EST and must not exceed ten pages, single-spaced, in 12-point Times New Roman font.

This opportunity is designated as a Total Small Business set-aside, restricting competition to qualified small businesses. The contractor's service must be their standard commercial offering provided without modification to the Government. Deliverables include continuous platform access within five business days of award, weekly airplay and consumption summary reports delivered by Monday at 12:00 PM ET, weekly industry-standard music charts released concurrently with industry releases, and user training upon request. The applicable PSC code is B503 (Special Studies/Analysis) and the NAICS code is 519130 (Internet Publishing and Broadcasting and Web Search Portals). No incumbent contractor, current contract values, or specific budget ranges are identified in this pre-solicitation notice, which is issued for market research and planning purposes only and does not constitute a commitment to award a contract.