Modification to CLIN Structure and Period of Performance Dates-- November Workshop Cancelled

The SCW is designed for Navy enterprise organizations in support of Navy and Joint operations. Participants expect to gain expertise in SC and apply this knowledge within their various commands. Expertise includes knowledge about organizational change and leadership, strategic communication planning, organizational communication, new media, development and analysis of narratives, crisis communication and metrics. Participants who attend the SCW expect to acquire cutting-edge SC knowledge that is grounded in the latest research. They also expect to learn best SC practices from both the private and public sector. In addition to attaining new knowledge, they expect to take away an actionable product that uses a variety of analytical tools and procedures.

The desired outcome of the SCW is to develop an organizational culture that recognizes the value of communication and effectively integrates strategic communication into policy development, operational planning, execution and assessment to advance DoD and national interests. The desired outcome is accomplished in two ways: 1) instruction in SC principles and processes; and, 2) facilitation of individual teams in developing individualized SC plans and processes for their unique organization and issues.