FY26 Data Engineering & Analytic Support
Closed Pre-Solicitation Posted
- Solicitation number
- PANMCC-25-P-0000027352
- Agency
-
MICC Fort Sam Houston
Mission and Installation Contracting Command, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R699 Support- Administrative: Other
- Place of performance
- Chicago, Illinois, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Materiel Command Mission and Installation Contracting Command Fort Sam Houston is seeking to procure comprehensive data engineering and analytics support for the Army Enterprise Marketing Office (AEMO) and U.S. Army Recruiting Command (USAREC) to enhance their strategic marketing initiatives. The contract will require the contractor to provide full-time professional support focused on designing and maintaining data repositories, conducting data analysis, and synchronizing multiple Army systems including the Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), and various third-party analytics platforms such as Google Analytics, Adobe Experience Manager, and Datorama. Key qualifications include graduate-level degrees in Business Analytics, Operations Research, or Information Systems, with a minimum of five years of experience in marketing analytics and data engineering, along with demonstrated expertise in Army database systems and marketing analytics tools. The contractor's personnel will be required to be stationed at AEMO headquarters in Chicago, Illinois, and must deliver monthly status reports, quarterly business review contributions, and comprehensive social media and regional marketing analyses to support Army leadership decision-making. This is a Sources Sought Notice only, issued for information and planning purposes; responses are requested no later than 10:00 a.m. Eastern Time (Fort Knox Local Time) on December 9, 2025, and the government is not currently accepting quotes, bids, or proposals.
This procurement carries no set-aside designation and represents a non-personal services contract with a performance period running from May 28, 2026, through May 27, 2031, with an optional six-month extension available. The contract will require two full-time professionals dedicated to developing and maintaining data structures, creating real-time dashboards updated multiple times daily, and conducting predictive analytics to provide actionable marketing intelligence to recruiters, accessions commanders, and Army senior leaders. While no specific budget range or award value is disclosed in this pre-solicitation notice, the five-year base contract period with extension option and requirement for two full-time resources stationed on-site suggests a substantial engagement. The contractor must also demonstrate proficiency in tools such as Microsoft PowerBI and familiarity with Army accession enterprise terminology and operations. Interested vendors should note that this preliminary notice does not obligate the government to issue a formal solicitation and does not constitute a commitment to contract.
Notice text
2 versions
Update #2 · Latest ·
Update: 3 Dec 2025 - Corrected response time in paragraph 5 below. Changed from 8:00 am TO no later than 10:00 a.m. (Eastern Time) Fort Knox Local Time, 09 Dec 2025.
___________________________________________________________
This is a Sources Sought Notice ONLY. The U.S. Government to procure data engineering and analytic support to help aid the strategic marketing initiatives of the U.S. Army Recruiting Command (USAREC) and the Army Enterprise Marketing Office (AEMO).
AEMO requires Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), Vantage, and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama), as detailed in the attached draft performance work statement. The functionality and integration of these systems enable AEMO’s D&P team to provide Recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders and Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO’s dashboard solutions rely on real-time data, updated multiple times each day, to provide immediate feedback and insights for Army Senior Leaders throughout the Accessions Enterprise.
This notice is issued solely for information and planning purposes - it does not constitute a Request for Quote (RFQ)/lnvitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future offer letter, if any is issued. This anticipated NAICS code is 541910 - Marketing Research and Public Opinion Polling. Size standard is $22.5 million.
Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352
1. Name of the firm, point of contact, phone number, email address, Unique Entity ID, CAGE code, a statement regarding 8(a)small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.
2. Provide information of what percentage of work will be performed by the small business prime contractor and all similarly situated entity subcontractors. Note: See FAR 52.219-14(e)(l) Limitations on Subcontracting (Oct 2022) (DEVIATION 2021-00008, Rev 1). If your firm is interested in competing for this requirement as a prime contractor and you plan to subcontract any of the services out, contemplating a Joint Venture, and/or creating a teaming arrangement, please provide the name of these companies and what work and what percentage of work they will be performing, if available.
"Similarly situated entity" means a first-tier subcontractor, including an independent contractor, that has the same small business program status as that which qualified the prime contractor for the award and that is considered small for the NAICS code the prime contractor assigned to the subcontract the subcontractor will perform. An example of a similarly situated entity is a first-tier subcontractor that is a HUBZone small business concern for a HUBZone set-aside.
3. Provide information in sufficient detail regarding relevant previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.
4. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact the MICC Advocate for Competition, Scott Kukes, at scott.d.kukes.civ@army.mil or 210-466-2269, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from the Sam.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.
5. Responses to this announcement shall be e-mailed to Ashley Brus at Ashley.a.brus.civ@army.mil and Barbara J. Jeffries at Barbara.j.jeffries5.civ@army.mil no later than 10:00 a.m. (Eastern Time) Fort Knox Local Time, 09 Dec 2025. Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352
Update #1 ·
This is a Sources Sought Notice ONLY. The U.S. Government to procure data engineering and analytic support to help aid the strategic marketing initiatives of the U.S. Army Recruiting Command (USAREC) and the Army Enterprise Marketing Office (AEMO).
AEMO requires Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), Vantage, and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama), as detailed in the attached draft performance work statement. The functionality and integration of these systems enable AEMO’s D&P team to provide Recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders and Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO’s dashboard solutions rely on real-time data, updated multiple times each day, to provide immediate feedback and insights for Army Senior Leaders throughout the Accessions Enterprise.
This notice is issued solely for information and planning purposes - it does not constitute a Request for Quote (RFQ)/lnvitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future offer letter, if any is issued. This anticipated NAICS code is 541910 - Marketing Research and Public Opinion Polling. Size standard is $22.5 million.
Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352
1. Name of the firm, point of contact, phone number, email address, Unique Entity ID, CAGE code, a statement regarding 8(a)small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.
2. Provide information of what percentage of work will be performed by the small business prime contractor and all similarly situated entity subcontractors. Note: See FAR 52.219-14(e)(l) Limitations on Subcontracting (Oct 2022) (DEVIATION 2021-00008, Rev 1). If your firm is interested in competing for this requirement as a prime contractor and you plan to subcontract any of the services out, contemplating a Joint Venture, and/or creating a teaming arrangement, please provide the name of these companies and what work and what percentage of work they will be performing, if available.
"Similarly situated entity" means a first-tier subcontractor, including an independent contractor, that has the same small business program status as that which qualified the prime contractor for the award and that is considered small for the NAICS code the prime contractor assigned to the subcontract the subcontractor will perform. An example of a similarly situated entity is a first-tier subcontractor that is a HUBZone small business concern for a HUBZone set-aside.
3. Provide information in sufficient detail regarding relevant previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.
4. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact the MICC Advocate for Competition, Scott Kukes, at scott.d.kukes.civ@army.mil or 210-466-2269, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from the Sam.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.
5. Responses to this announcement shall be e-mailed to Ashley Brus at Ashley.a.brus.civ@army.mil and Barbara J. Jeffries at Barbara.j.jeffries5.civ@army.mil no later than 8:00 a.m. (Eastern Time) Fort Knox Local Time, 09 Dec 2025. Subject Line of the email shall contain: Sources Sought Notice for FY26 Data Engineering and Analytic Support, PANMCC25P0000027352
Files
| File | Type | Posted |
|---|---|---|
| Draft-PWS-PANMCC25P0000 027352 FY26 Data Eng and Analytic Support15Sep25.pdf |
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