Freedom250 space at ULTRA music festival

Awarded Limited / Sole Source Justification Posted

Solicitation number
PR16092997
Agency
Set-aside
No set-aside

Opportunity facts

Contract number
19HR9026P0520 Federal contract award
NAICS code
Not on record
PSC
W099 Lease Or Rental Of Equipment- Miscellaneous
Place of performance
Split Splitsko-Dalmatinska Zupanija Croatia
Points of contact

Notice details come from SAM.gov. Updated .

About this opportunity

The Department of State intends to award a sole-source contract to the official organizer and exclusive operator of the Ultra Europe Music Festival for rental of a VVIP hospitality lounge at the festival in Split, Croatia, to support official public diplomacy, representational, and outreach activities.

The justification rests on the contractor's unique and exclusive authority as the festival's operator. The VVIP lounge is located within the secured festival grounds and provides controlled access to senior government officials, diplomatic representatives, key stakeholders, sponsors, and influential international attendees. No other vendor possesses the rights, authority, or capability to provide equivalent VVIP access, hospitality space, credentials, security coordination, and event integration within the Ultra Europe Festival venue itself. Alternative venues or hospitality providers outside the festival grounds would not provide the same access to festival participants, sponsors, media representatives, local officials, and international visitors who are the target audience for Embassy engagement activities. Award to any other source would require the Government either to forgo the required access and engagement opportunities or to secure a separate venue that would not provide equivalent mission benefit, significantly diminishing the effectiveness of the planned public diplomacy activities. The PSC category is W099 (Lease or Rental of Equipment—Miscellaneous). Award date is June 29, 2026.

Notice text

The U.S. Embassy Zagreb requires rental of a VVIP hospitality lounge at the Ultra Europe Music Festival in Split, Croatia, to support official public diplomacy, representational, and outreach activities during one of the largest international cultural events in the region. The proposed contractor is uniquely qualified to provide this requirement because it is the official organizer and exclusive operator of the Ultra Europe Music Festival venue and all associated VIP and VVIP hospitality spaces.

The VVIP lounge is located within the secured festival grounds and provides controlled access to senior government officials, diplomatic representatives, key stakeholders, sponsors, and other influential attendees. No other vendor possesses the authority, rights, or capability to provide equivalent VVIP access, hospitality space, credentials, security coordination, and event integration within the Ultra Europe Festival venue.

The Embassy's requirement is specifically for a VVIP hospitality space within the Ultra Europe Music Festival itself, rather than a general event venue in Split. Alternative venues or hospitality providers outside the festival grounds would not provide the same access to festival participants, sponsors, media representatives, local officials, and international visitors who are the intended audience for Embassy engagement activities. As a result, no other source can satisfy the Government's minimum requirements.

Award to another source would require the Government either to forgo the required access and engagement opportunities associated with the festival or to secure a separate venue that would not provide equivalent mission benefit. Such an approach would not meet the Government's needs and would significantly diminish the effectiveness of the planned public diplomacy and representational activities.

Accordingly, the proposed contractor is the only responsible source capable of providing the required VVIP lounge space and associated access privileges at the Ultra Europe Music Festival, and no other supplies or services will satisfy the Government's requirements within the required timeframe.

Awarded contract 19HR9026P0520 to unknown vendor for unknown amount on 2026-06-29.

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