Contractor support to assist in the execution of mission functions in the areas of communications and opinion research

The contractor shall provide all services including materials, equipment, facilities, and travel (except as otherwise specified in this contract) necessary to provide SAF/PA with research, assessment, and data collection services of all audiences of interest to the Air Force, to include but not limited to Air Force active duty, Air Force Reserve, Air National Guard,  Civilians, Retired AF personnel, government Officials (Congress, state and local government officials, etc.),  and the U.S. Public, both CONUS and OCONUS.  Research and assessment may be provided using tools including, but not limited to, telephone/in-person interviews, mail-out surveys, telephone- web-, and/or paper-based surveys, focus groups and in-depth interviews.  Data quality, reliability, and validity are essential. The contractor will be required to implement methodological rigor necessary to deliver valid and reliable findings. All data collection services provided by the contractor must be performed in accordance with all applicable regulations and law, including compliance with Paperwork Reduction Act requirements related to public data collections commissioned by the U.S. government.  All internal surveys must be reviewed and approved by the Air Force Survey Office prior to administration. The contractor shall assist SAF/PA in generating paperwork for approval.