Consumer Research and Communications IDIQ

Added: Nov 04, 2016 1:00 pm **Please see Amendment 6 for Question and Answer, there are no changes to the solicitation or solicitation attachments**

Added: Oct 28, 2016 3:36 pm **Please see Amendment 5 for Question and Answer, there are no changes to the solicitation or solicitation attachments

Added: Oct 27, 2016 10:28 am **Please see Amendment 4 for Questions and Answers and revisions to Solicitation HHSM-500-2016-RFP-0029**

Added: Oct 21, 2016 3:37 pm **Please see Amendment 3 for Questions and Answers and revisions to Solicitation HHSM-500-2016-RFP-0029**

Added: Oct 14, 2016 4:28 pm ***The Due Date has been extended, see Amendment 2.***

Added: Oct 11, 2016 4:21 pm Please see Amendment 1 attachment for Q&A's and revisions to Solicitation HHSM-500-2016-RFP-0029.

Added: Sep 13, 2016 1:52 pm Modified: Sep 29, 2016 2:23 pmTrack Changes

*See Solication Documents Attached*

The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide CMS a mechanism to assist in a full range of activities associated with qualitative and quantitative social marketing research and consumer testing. The research under this contract will primarily be focused on conducting appropriate qualitative and/or quantitative research to support the implementation of CMS outreach, education and communication efforts, as well as assessing consumer communication activities.

Generally, task orders shall include, but not be limited to:

• Conducting formative research--both qualitative and quantitative--to collect consumer-based data and segment CMS audiences into homogeneous groups;

• Conducting consumer research on specific messages, products, or materials to help develop, refine, and optimize messages, materials, and outreach strategies for targeted audiences;

• Developing and applying quantitative methodologies, including primary research and secondary data analysis to learn more about the populations CMS serves and/or those who are affected by CMS's programs; and

• Tracking and/or evaluating the effectiveness of communication efforts that are or will be performed or authorized by CMS.

This procurement will be a total small business set-aside competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2017-August 31, 2022. The NAICS code applicable to this procurement is 541910-Marketing Research and Public Opinion.

Added: Sep 13, 2016 1:52 pm

The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide CMS a mechanism to assist in a full range of activities associated with qualitative and quantitative social marketing research and consumer testing. The research under this contract will primarily be focused on conducting appropriate qualitative and/or quantitative research to support the implementation of CMS outreach, education and communication efforts, as well as assessing consumer communication activities.

Generally, task orders shall include, but not be limited to:

• Conducting formative research--both qualitative and quantitative--to collect consumer-based data and segment CMS audiences into homogeneous groups;

• Conducting consumer research on specific messages, products, or materials to help develop, refine, and optimize messages, materials, and outreach strategies for targeted audiences;

• Developing and applying quantitative methodologies, including primary research and secondary data analysis to learn more about the populations CMS serves and/or those who are affected by CMS's programs; and

• Tracking and/or evaluating the effectiveness of communication efforts that are or will be performed or authorized by CMS.

This procurement will be a total small business set-aside competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2017-August 31, 2022. The NAICS code applicable to this procurement is 541910-Marketing Research and Public Opinion.

A formal solicitation package will be available on or about the end of September 2016. Questions related to this synopsis should be referred to Kelly Housein at kelly.housein@cms.hhs.gov.

Contracting Office Address:
7500 Security Blvd.
B3-30-03
Baltimore, Maryland 21244-1850

Primary Point of Contact:
Kelly Housein,
Contract Specialist
kelly.housein@cms.hhs.gov
Phone: 410-786-2352