College board - educational service
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- 60100PR240000547
- Agency
- Coast Guard Department of Homeland Security
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- 70Z03924PCGA00077 Federal contract award
- NAICS code
- 923110 Administration of Education Programs
- Place of performance
- New London, Connecticut 06320, United States
- Points of contact
-
- Katherine M. Discenza katherine.m.discenza@uscg.mil (571) 607-3568
- Michael Edwards michael.d.edwards@uscg.mil (571) 607-3120
Notice details come from SAM.gov. Updated .
About this opportunity
The Limited / Sole Source Justification Notice is for a contract award by the U.S. Coast Guard Academy (USCGA) to the College Entrance Examination Board (College Board) to provide proprietary services, including Student Search Service, Interest in My Peers, Enrollment Planning Service, Segment Analysis Service, and Connections. The rationale is that the College Board has a monopoly on college-bound student records containing educationally relevant data, which is necessary for the USCGA's recruitment and marketing efforts. The contract was awarded on August 21, 2024, but the awarded amount is unknown. The services provided under this justification are essential for the USCGA to access student data and reach potential applicants.
Notice text
A sole source award has been issued to COLLEGE ENTRANCE EXAMINATION BOARD.
The subscription / service is to provide services for the United States Coast Guard Academy (USCGA) that are proprietary to The College Board. These services include College Board's Student Search Service (SSS), Interest in My Peers (IMP), Enrollment Planning Service, Segment Analysis Service (SAS), and Connections . Connections is a tool to ensure that privacy protections for in-school standardized testing do not completely eliminate college access to these sophomore and junior high school teeters.
The College Board has a monopoly on college bound student records that contain educationally relevant data useful for
recruiting these individuals, qualifying them, defining markets and competitors, and assessing outcomes. The concept of monopoly
pertains to geography & data. Furthermore, College Board data also allows the government to tag high schools with modeling scores. These scores are correlated with enrollment propensity.
The College Board is the only record service with academic, demographic and personal data that also provides SAT, AP, and PSAT
test scores. It is the only source for leads from students who use My Big Futures (a College Board platform) to indicate interest in the USCG Academy specifically. It is the only source for access to in-school test takers whose school districts use the PSAT to meet federal educational performance standards.
The government already uses ACT/NRCCUA, the other dominant source for Lists and predictive modeling. Between the two the government is able to diversify and expand its reach marketing to students with high propensity to enroll en the USCG Academy. Adequate information is available to understand the College Board's service; services and data are proprietary to The College Board and simply not available through any other source, primarily because the data is derived from the academic testing platforms like the PSAT and SAT, which The College Board owns and operates.
The government has no leverage to influence the delivery of these higher educational services in the commercial
marketplace.
Awarded contract 70Z03924PCGA00077 to unknown vendor for unknown amount on 2024-08-21.
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