Choose VA Postcard Campaign

The U.S. Government Publishing Office (GPO) is soliciting bids for the ChooseVA Postcard Campaign, which requires comprehensive printing and mailing services including proofing, printing, addressing with variable imaging, binding, and mailing of postcards with secure handling of personally identifiable information (PII). The contractor must comply with GPO Contract Terms Publication 310.2 and Quality Assurance Through Attributes Level III standards, validate all addresses using USPS CASS-certified and PAVE-certified software with NCOA Link compliance, and implement a security control plan to safeguard PII. Key requirements include maintaining 100% accountability for accuracy and submitting PDF proofs by May 7, 2026, with postcards to be mailed in ten shipments between May 28 and June 26, 2026. Bids must be submitted via email to bids@gpo.gov by April 30, 2026 at 11:00 AM Eastern Time, with the jacket number (450-971) and bid opening date specified in the subject line; the virtual bid opening will occur at the same time on April 30, 2026. Award is expected by May 5, 2026, and bidders must provide pricing for the total quantity and for each additional 1,000 postcards with a 60-calendar-day bid acceptance period unless otherwise specified.

This solicitation has no set-aside designations and involves the production and mailing of 3,880,000 total postcards, consisting of 3,060,500 male-version and 819,500 female-version postcards. The postcards are 6 x 4-1/4 inches, printed on both sides in Four Color Process on Silk/Dull Coated Cover stock with a Dull Aqueous Coating and knockout areas for variable-imaged addresses and QR codes, with variable data imaging required to populate names, addresses, cities, states, and zip codes from furnished Microsoft Excel files. Mailing costs are not to be included in the bid as they will be covered by the Virginia permit (Virginia No. 1090 Presorted Standard Mail Permit). The place of performance is the United States, and no incumbent contractor information is provided in this solicitation notice. The contract falls under NAICS code 323111 (Commercial Printing except Screen and Books) and PSC code T011 (Photo/Map/Print/Publication – Print/Binding).