Booth Rentals for Recruiting in New Hampshire
Closed Pre-Solicitation Posted
- Solicitation number
- W50S8A25QA018
- Agency
-
New Hampshire National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 532310 General Rental Centers
- Place of performance
- Newington, New Hampshire 03801, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The New Hampshire Army National Guard is seeking booth rental services to support recruiting efforts targeting males and females aged 18-32 throughout New Hampshire from mid-August to December 2025. The procurement focuses on securing booth rentals at high-impact events including concerts, sporting events, and large gatherings to maximize visibility and interaction with potential recruits. The primary objectives include attracting qualified candidates, increasing awareness of National Guard opportunities and benefits, and building stronger community presence across the state. Interested parties must demonstrate their ability to help target the specified demographic at relevant events, provide their business size status and socio-economic registrations, and include their CAGE code and Unique Entity ID in their responses. This pre-solicitation notice was posted on July 23, 2025, with responses due by August 1, 2025.
This opportunity does not utilize any set-aside designations and is classified under NAICS code 532310 for General Rental Centers and PSC code X1PA for Lease/Rental of Recreation Facilities (Non-Building). No incumbent contractors or potential award values are specified in the notice. The contract period spans approximately four and a half months, covering the recruiting season from mid-August through December 2025. The procurement emphasizes strategic placement in high-traffic areas during events that naturally attract the target age demographic. No specific quantity of booth rentals or geographical distribution requirements are detailed in this initial sources sought notice.
Notice text
The New Hampshire National Guard is seeking to engage potential recruits, both male and female, aged 18-32, across the state of New Hampshire. To reach this demographic, a comprehensive marketing strategy is required, utilizing tactics that resonate with this age group.
The primary focus is on recruiting efforts at high-impact events such as concerts, sporting events, and large gatherings, spanning from mid-August to December 2025.
Marketing goals: Attracting qualified candidates, increasing awareness of National Guard opportunities and benefits, and building a stronger presence within New Hampshire communities.
Marketing considerations and strategies
- Event Selection and Maximization:
- popular concerts, sporting events, and large gatherings in New Hampshire during the specified timeframe (mid-August to December 2025).
- Focus on events known to attract the 18-32 age group
- Strategically place booth rentals in high-traffic areas to maximize visibility and interaction. What locations offer the most foot traffic?
In responding to this sources sought, interested potential parties shall include:
- A brief description of how your organization can help the New Hampshire National Guard target the specified demographic (male and female ages 18-32) at concerts, sporting events, or large events from mid-August to December 2025.
- An indication of your business size status and any socio-economic categories you are currently registered under.
- Your CAGE code.
- Your Unique Entity ID.
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