Audience evaluation of engagement content and materials

The contract opportunity is for the development and implementation of a comprehensive audience research and evaluation plan for the Earth Information Center Exhibition and its companion virtual experience, organized by NASA and the Smithsonian’s National Museum of Natural History. The contractor will be responsible for creating an evaluation plan, conducting evaluations, collecting and analyzing data, and reporting results. The contract period is 8 months from the date of award, with an option to extend, and the work will be performed both in-person at the National Museum of Natural History in Washington, DC, and virtually.

Products and Services to be provided:

1. Development of an audience research and evaluation plan for the Earth Information Center Exhibition.
2. Conducting evaluations, including front-end, formative, and summative evaluations.
3. Collection and analysis of data from the evaluations.
4. Reporting of preliminary and final results, including data visualizations, infographics, and presentation tools.
5. Delivery of a complete database of all raw data collected, including a coding reference guide for the database.