2022 Super Bowl Ad Placement

The Centers for Disease Control and Prevention intends to award a sole source firm fixed price purchase order to Professional Sports Publications. The contractor will provide print and digital advertising in the Super Bowl program will strategically extend the reach and placement of cancer prevention and control messages to our target audience. We have worked previously worked with this vendor and continuity and consistency we would like to continue with them. This vendor is the only one that provides this specialized service that is not widely available.  No other products were considered because of the unique and highly specialized nature of this type of communication channel. This contract action is for supplies or services for which the Government intends to solicit and negotiate with only one source under the authority of FAR 13.106-1(b) (SAP) and 10 U.S.C. 2304(c)(1). Interested persons may identify their interest and capability to respond to the requirement or submit proposals.

This notice of intent is not a request for competitive quotations; however, all quotations/responses received within fifteen (15) days of the issuance of this notice will be considered by the government.  A determination by the government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the government.  Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement.  Any quotation/response should be emailed to contract specialist at vwa8@cdc.gov by COB 20, November, 2021.