PWS_Alaska State Broadcaster Association NCSA Program Services.pdf

Ver. October 2022

PERFORMANCE WORK STATEMENT (PWS)

FOR

Alaska State Broadcaster Association NCSA Program Services

1.0 General:

1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform Non-Commercial Sustaining Announcement Program Services, as defined in this PWS.

1.1.1 Objectives: The objective of the AKARNG NCSA program is to reach our state-wide target audience through television and radio with the intent to promote the benefits of joining the AKARNG, and to generate quality leads for RRNCOs. Leads are imperative for RRB to accomplish the retention aspect of the SM philosophy. Current research suggests a person needs to see an ad at least 7 times to decide on action.

Television and radio, when nested with our current Meta (social media) and other digital and print advertising, ensures consumers will see our ads on all devices and through several means of communication. This program affords the AKARNG to be in almost all advertising domains Alaskan’s are exposed to and increases the chance for our target market to reach 7 views.

1.2 Background: The National Guard has a long history of establishing yearly NCSA programs with state broadcasters’ associations (SBA) nation-wide. In the past, programs were negotiated at a national level leaving the states to work with their respective SBAs to implement the NCSA program. In 2022, the National Guard decentralized NCSA program contracts to the individual states to give contracting offices the flexibility to award contracts directly to the state broadcasters associations.

Government agencies and non-profit organizations that normally approach broadcasters for public service time request an NCSA Program. These organizations, which operate in the public interest, contract with the ABA to exercise the program. The ABA then requests’ broadcasters to run NCSA announcements voluntarily at no charge for the benefit of ABA and its programs. Announcements supplied by the NCSA sponsor are distributed by the ABA to participating stations. Stations run the announcements on an as available basis (run-of-schedule) and send a monthly affidavit to ABA. Stations are requested to value the time provided based on their regular rates charged to advertisers buying the same time periods for cash. The association uses these figures to demonstrate to the NCSA sponsor the cash value of the spots delivered across the entire state by both radio and television participations. Since 2017, the AKARNG has received more than $11 million in advertising cash value from NCSA programs while spending less than $1 million on programs with the ABA. The return on investment routinely exceeds 4:1 money spent and ensured AKARNG advertising was aired across the state.

At this time, no other television or radio program exists outside of the ABA that allow the AKARNG to broadcast a vast range of advertisements to state-wide radio and television stations. The SBA, in this case the ABA, is a sole-source provider for NCSA programs.

The AKARNG Marketing Department has produced locally sourced audio and video content and has the full support of the National Guard marketing team to provide creatives that meet all ARNG advertisement requirements. No further projects or ancillary production is required by the AKARNG to execute the terms of this agreement.

1.3 Period of Performance (PoP): The period of performance of this contract is 12 months from the date of award.

1.4 General Information:

1.4.1 Place and Performance of Services: Anchorage, Alaska, and at all member stations participating in the AKARNG NCSA program.

1.4.1.1 Telework: NA

1.4.1.2 Unscheduled gate closures by the Security Police may occur at any time causing all personnel entering or exiting a closed installation to experience a delay. This cannot be predicted or prevented. Contractors are not compensated for unexpected closures or delays. Vehicles operated by contractor personnel are subject to search pursuant to applicable regulations. Any moving violation of any applicable motor vehicle regulation may result in the termination of the contractor employee’s installation driving privileges.

1.4.1.3 The contractor’s employees shall become familiar with and obey the regulations of the installation, including fire, traffic, safety and security regulations while on the installation. Contractor employees should only enter restricted areas when required to do so and only upon prior approval. All contractor employees shall carry proper identification with them at all times and shall be subject to such checks as may be deemed necessary. The contractor shall ensure compliance with all regulations and orders of the installation, which may affect performance. The Government reserves the right to direct the removal of an employee from Government property or revoke access to Government systems for misconduct, security reasons, or any overt evidence of communicable disease. Removal of contractor employees for reasons stated above does not relieve the Contractor from responsibility for total performance of this contract.

1.4.2 Recognized Holidays: NA

1.4.3 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS). A final QCP shall be submitted to the Contracting Officer Representative (COR) NLT 10 days after contract award.

After acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO’s) acceptance in writing of any proposed changes to its QCP.

1.4.4 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.5.1.3 NA

At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor employee by Social Security Number (SSN) and two forms of identification. Identity source documents must come from the list of acceptable documents included in Form I- 9, OMB No. 1615-0047, "Employment Eligibility Verification". Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture ID. The Identity documents will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements.

The Verification Officer will capture primary and alternate fingerprints, picture, and updates to DEERS, and will then issue a CAC. Issued CACs will be valid for no longer than three years, or until the individual's contract end date (inclusive of any options), whichever is earlier.

1.4.5.5 Communications Security/Information Technology (COMSEC/IT) Security. All communications with DoD organizations are subject to COMSEC review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations. Therefore, the contractor is advised that any time contractor personnel place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DoD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.4.5.6.3 Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know.

1.4.5.6.4 Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements.

1.4.5.6.5 Practice safe network and Internet operating principles and take no actions that threaten the integrity of the system or network.

1.4.9 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.10 Identification of Contractor Employees: NA

1.4.11. Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at

FAR 22.17.

1.4.12 Contractor Travel: NA

1.4.13 Data Rights: The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.3 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.4 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.5 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.6 Quality Assurance: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.7 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.8 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.9 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

ABA Alaska Broadcasters Association AEI Army Enterprise Infostructure AKARNG Alaska Army National Guard AR Army Regulation ARNG Army National Guard AT/OPSEC Antiterrorism/Operational Security BI Background Investigation CM Contract Manager COR Contracting Officer Representative DA Department of the Army DD254 Department of Defense Contract Security Classification Specification DFARS Defense Federal Acquisition Regulation Supplement DoD Department of Defense DSCA Defense Counterintelligence and Security Agency FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services HQDA Headquarters, Department of the Army HSPD Homeland Security Presidential Directive IA Information Assurance IS Information System(s) KO Contracting Officer NCO Non-Commissioned Officer NCSA Non-Commercial Sustaining Announcement NGB National Guard Bureau NGR National Guard Regulation OCI Organizational Conflict of Interest PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program RRB Recruiting and Retention RRNCO Recruiting and Retention Non-Commissioned Officer SBA State Broadcasters Association SM Strength Maintenance SCR Service Contract Reporting SSN Social Security Number

TE Technical Exhibit USD(I) Under Secretary of Defense for Intelligence

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract: NONE.

3.1 Property: NA

3.2 Materials: NA

3.3 Equipment: NA

3.4 Services: NA

3.5 Utilities: NA

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E): NA

5.0 Requirements: The contractor shall:

5.1 ABA pushes audio, video, and live read advertising provided by the AKARNG RRB Marketing Department to all member stations.

5.1.1 ABA ensures all member stations receive the files.

5.1.2 ABA provides guidance to all member stations to ensure program run-of-schedule is consistent with past AKARNG and other NCSA programs.

5.2 ABA must ensure AKARNG NCSA program inventory is split equally with any other NCSA programs aired during the duration of this contract.

5.3 ABA must provide the option for the AKARNG to change audio, video, and print reads at least once per quarter.

5.3.1 ABA must provide quarterly broadcasting calendar to the AKARNG RRB Marketing Department to ensure adherence of the 7-day required lead time is met.

5.4 The ABA will provide monthly metric reports to the AKARNG RRB Marketing Department within 30 days of the end of the regular month.

5.4.1 ABA will provide a written report providing enough detail for the AKARNG to determine whether the broadcast airings of the AKARNG NCSA program announcements for the applicable month, based on station proofs of airing on television and radio.

5.4.2 AKARNG agrees to be flexible with respect to any proof of broadcast given each station’s participation in the NCSA is strictly voluntary.

5.5 ABA will adhere to all marketing standards in accordance with current ARNG marketing and branding guidelines provided by the AKARNG RRB.

5.6 Service Contract Reporting:

5.6.1 The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the National Guard Bureau Alaska Army National Guard via a secure data collection site.

5.6.2 The contractor shall completely fill in all required data fields using the following web address: https://sam.gov. Log in and select Entity Registrations and then select Service Contract Reporting.

The Contractor shall report the required information annually by October 31, for services performed under this contract during the preceding Government fiscal year (October 1- September 30).

The DoD Guidebook for Service Contract Reporting in SAM, available on the DoD Procurement Toolbox at https://dodprocurementtoolbox.com/site-pages/service-contract-reporting-scr. The General Services Administration (GSA) has also posted additional guidance such as quick start guides, informational videos, and frequently asked questions, that can be accessed by going to https://sam.gov and searching the “HELP” section. The SAM Federal User Guide is also available in the “HELP” section for comprehensive instructions on navigating SAM. Contractors requiring assistance using SAM should contact the Federal Service Desk at https://www.fsd.gov.

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication (Chapter/Page)

Date of Publication

Mandatory or Advisory

Website

Federal Acquisition Regulation https://www.acquisition.gov/?q=browsefar Defense Federal Acquisition

Regulation Supplement http://www.acq.osd.mil/dpap/dars/dfarspgi/current/in dex.html or https://www.acquisition.gov/dfars Joint Travel Regulation (JTR) https://www.defensetravel.dod.mil/site/travelreg.cfm

DoDM 1000.13-M-V1 DoD Identification (ID) Cards (Enclosure 2, paragraph 3.b)

01/23/2014 (Change 1:

07/28/2020) http://www.esd.whs.mil/Directives/issuances/dodm

Federal Information Processing Standards (FIPS) Publication 201-2 Personal Identity Verification (PIV) of Federal Employees and Contractors

(paragraph 9)

August 2013 http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201 -2.pdf https://dodprocurementtoolbox.com/site-pages/service-contract-reporting-scr https://dodprocurementtoolbox.com/site-pages/service-contract-reporting-scr https://www.fsd.gov/ https://www.acquisition.gov/?q=browsefar http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html https://www.acquisition.gov/dfars http://www.esd.whs.mil/Directives/issuances/dodm http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201-2.pdf http://nvlpubs.nist.gov/nistpubs/FIPS/NIST.FIPS.201-2.pdf

DoDM 5200.2 Procedures for the DoD Personnel Security Program

(PSP)

04/03/2017 https://www.esd.whs.mil/Directives/issuances/dodm/

DoDI 5200.46 DoD Investigative and Adjudicative Guidance for Issuing the Common

Access Card (CAC)

09/09/14 (Change 1:

05/04/2018) https://www.esd.whs.mil/Directives/issuances/dodi/

Homeland Security Presidential Directive (HSPD)-12

Policy for a Common Identification Standard for Federal Employees and

Contractors

08/27/2004 https://www.dhs.gov/homeland-security-presidential-directive-12

DoDI 5400.11 Department of Defense Privacy and

Civil Liberties Programs

01/29/2019 https://www.esd.whs.mil/Directives/issuances/dodi/

DoD 5400.11-R Department of Defense Privacy

Program

05/14/2007 https://www.esd.whs.mil/Directives/issuances/dodm/

DoDD 8140.01 Cyberspace Workforce Management

10/05/2020 https://www.esd.whs.mil/Directives/issuances/dodd/

DoD 8570.01-M Information Assurance Workforce

Improvement Program

12/19/2005 (Change 4:

11/10/2015) https://www.esd.whs.mil/Directives/issuances/dodm/

DoD 5220.22-M National Industrial Security Program

Operating Manual (NISPOM)

02/28/2006 (Change 2:

05/18/2016)

AR 25-2

Information Assurance

04/04/2019 http://armypubs.army.mil/ProductMaps/PubForm/AR .aspx

AR 530-1

Operations Security

09/26/2014 http://armypubs.army.mil/ProductMaps/PubForm/AR .aspx

AR 525-13

Antiterrorism

12/09/2019 http://armypubs.army.mil/ProductMaps/PubForm/AR .aspx

AR 381-12

Threat Awareness and Reporting

Program (TARP) (Section II, ¶ 2-4.b)

06/01/2016 http://armypubs.army.mil/ProductMaps/PubForm/AR .aspx

Army Enterprise Marketing Office and Army Brand Guidelines

Required https://www.army.mil/aemo#org-classic-army-brand

AR 601-210 Regular Army and Reserve Components Enlistment

Program 2.0 Major Revision

1 January

Required http://armypubs.army.mil/ProductMaps/PubForm/AR .aspx

Army National Guard Brand Guidelines 2023

Required https://app.box.com/s/zjlz0z1yvfvxhoouxeugwbji0elhjtzr

NGR 601-1 01/01/2019 Required https://safe.menlosecurity.com/doc/docview/viewer/docN 010CAB494C7C589ba6dd2db3d7058fa9555c6499e9642 ad562da5cedbf8d740ca5348d8bcd45

6.1 Applicable Forms: Forms applicable to the PWS are listed below: NA

TECHNICAL EXHIBIT 1

https://www.esd.whs.mil/Directives/issuances/dodi/ https://www.dhs.gov/homeland-security-presidential-directive-12 https://www.dhs.gov/homeland-security-presidential-directive-12 https://www.esd.whs.mil/Directives/issuances/dodi/ https://www.esd.whs.mil/Directives/issuances/dodd/ https://www.esd.whs.mil/Directives/issuances/dodm/ https://www.esd.whs.mil/Directives/issuances/dodm/ http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx http://armypubs.army.mil/ProductMaps/PubForm/AR.aspx

Performance Requirements Summary (PRS)

This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

Performance Objective

Performance Standard Acceptable Quality Levels (AQL)

Surveillance Method / By Whom

Task 5.1 Contractor must push all audio, video, and live read advertising provided by the

AKARNG RRB

Marketing Department to all member stations.

95% Quarterly/S3 Operations NCO for

RRB

Task 5.1.1 Contractor must confirm receipt of files by member stations

95% is consider acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.1.2 Contractor must encourage member stations to ensure run-of-schedule is consistent with past programs.

95% is consider acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.2 ABA must ensure

AKARNG NCSA

program inventory is split equally with any other NCSA programs aired during the duration of this contract

95% is considered acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.3 ABA must provide the option for the AKARNG to change audio, video, and print reads at least once per quarter

95% is considered acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.3.1 ABA must provide quarterly broadcasting calendar to the

AKARNG RRB

Marketing Department to ensure adherence of the 7-day required lead

100% is considered acceptable

Quarterly/S3

RRB

time is met Task 5.4 The ABA will provide monthly metric reports to the AKARNG RRB

Marketing Department within 30 days of the end of the regular month

95% is considered acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.4.1 The ABA will provide a written report with enough details for the AKARNG to determine whether the broadcast airings of the AKARNG

NCSA program announcements for the applicable month, based on station proofs of airing on television and radio

95% is considered acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.4.2 AKARNG Agrees to be flexible with respect to any proof of broadcast given each stations participation in the

NCSA is strictly voluntary.

95% is considered acceptable

Quarterly/S3 Operations NCO for

RRB

Task 5.5 The ABA will adhere to all marketing standards in accordance with current AKARNG marketing and branding guidelines provided by the AKARNG RRB Marketing Department

99% is considered acceptable

Quarterly/S3

RRB