W91QV119R0077-0001.pdf

0011323490

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to change the page count for the technical proposal to a maximum of 7 pages, upload the final copy of questions and answ ers, and extend the due date for proposals to 11 August 2019, 5:00 p.m. local time.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 6

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 05-Aug-2019

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W91QV119R0077

X 9B. DATED (SEE ITEM 11)

09-Jul-2019

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer X is extended, is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

05-Aug-2019

CODE

MICC-FORT BELVOIR

9410 JACKSON LOOP, SUITE 101

BLDG. 1425

FORT BELVOIR VA 22060-5116

W91QV1 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W91QV119R0077

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION A - SOLICITATION/CONTRACT FORM

The required response date/time has changed from 08-Aug-2019 04:00 PM to 11-Aug-2019 05:00 PM.

SECTION L - INSTRUCTIONS, CONDITIONS AND NOTICES TO BIDDERS

The following have been modified:

INSTRUCTIONS TO OFFERORS

INSTRUCTIONS TO OFFERORS

This is an 8(a) Competitive set-aside. The North American Industry Classification System (NAICS) code is 541613 Marketing Consulting Services and the small business size standard is $15,000,000.00. The small business size standard for a concern which submits an offer in its own name, but which proposes to furnish an item which it did not itself manufacture, is 500 employees.

All proposals will be submitted by 5:00 PM local time on 11 August 2019 via e-mail to carrie.a.lucas3.civ@mail.mil.

1). Proposal:

The Contractor will submit both a Technical Proposal and a separate Price Proposal. The Technical Proposal will thoroughly address the Performance Work Statement and clearly convey the Contractor's ability to successfully complete the work stated therein. At a minimum, the Price Proposal will show a line-by-line breakout to include labor categories, fringe, profit, general and administrative (G&A) expenses, overhead. The Price Proposal must include the following amounts for Travel:

Base Year: $105,967.80 Option Year 1: $132,298.69 Option Year 2: $134,944.67 Option Year 3: $137,643.56 And the following amounts for Material:

Base Year: $165,000.00 Option Year 1: $198,000.00 Option Year 2: $198,000.00 Option Year 3: $198,000.00 Overhead, profit and fees shall not be added to Travel or Material.

The offer shall not submit a proposal containing the logos of the U.S. Army; Army Contracting Command; Mission Installation Contracting Command, U.S. Army Medical Command; Deputy Chief of Staff for Warrior Care and Transition (DCS, WCT) or Army's Warrior Care and Transition Program (WCTP).

As a minimum, the proposal must show--

(A) The solicitation number: W91QV119R0077

(B) The time specified in the solicitation for receipt of offers;

(C) The name, address, and telephone number of the offeror;

(D) Technical approach. Technical Approach is an Evaluation Factor and must be submitted with sufficient detail to evaluate compliance with the requirements in the solicitation. As stated in Section M – Evaluation Factors, Offerors should have deep institutional knowledge and the capability to support the following:

1. In depth communication product and performance analytics.

2. Modern behavioral communication methodologies used to move stakeholder perceptions.

3. Thorough understanding of United States Army regulation AR 360-1 https://armypubs.army.mil/ProductMaps/PubForm/Details.aspx?PUB_ID=77500, Army Social Media Policy https://www.army.mil/socialmedia This link lists several policy documents that outline the Army's Social Media policies and DODI 8550.01 DoD Internet Services and Internet Based Capabilities DODI 1344.10 Political Activities by Members of the Armed Forces.

Offers Technical Approach is limited to seven (7) pages.

(E) Resumes for each labor category – CLIN 0001 through CLIN 0008

(F) Price and any discount terms;

(G) "Remit to" address, if different than mailing address;

(H) A completed copy of the representations and certifications at FAR 52.212-3 (see FAR 52.212-3(b) for those representations and certifications that the offeror shall complete electronically);

(I) Acknowledgment of Solicitation Amendments;

(J) Past performance information. Even though Past Performance is not an Evaluation Factor, Past Performance information must be submitted with the proposal and shall include relevant information on contracts for the same or similar services.

(K) Include a statement specifying the extent of agreement with all terms, conditions, and provisions included in the solicitation. Offers that fail to furnish required representations or information, or reject the terms and conditions of the solicitation may be excluded from consideration.

(L) Period for acceptance of offers. The offeror agrees to hold the prices in its offer firm for 60 calendar days from the date specified for receipt of offers, unless another time period is specified in an addendum to the solicitation.

(M) Product samples. Writing Sample for the Lead Writer is an Evaluation Factor. Writing sample shall be submitted at or prior to the time specified for receipt of offers. These samples shall be submitted at no expense to the Government.

The Offeror must submit a copy of a previously written article which includes the name of the writer in the byline.

Writing Samples are limited to two (2) pages.

2) Submittal, Late Submittals and Modifications:

Offerors are responsible for submitting offers, and any modifications, revisions, or withdrawals, so as to reach the Government office designated in the solicitation by the time specified in the solicitation. Any offer, modification, revision, or withdrawal of an offer received at the Government office designated in the solicitation after the exact time specified for receipt of offers is “late” and will not be considered.

Exceptions:

(A) If it was transmitted through an electronic commerce method authorized by the solicitation, it was received at the initial point of entry to the Government infrastructure not later than 5:00 p.m. one working day prior to the date specified for receipt of offers; or

(B) There is acceptable evidence to establish that it was received at the Government installation designated for receipt of offers and was under the Government's control prior to the time set for receipt of offers; or

(C) If this solicitation is a request for proposals, it was the only proposal received.

(ii) However, a late modification of an otherwise successful offer, that makes its terms more favorable to the Government, will be considered at any time it is received and may be accepted.

(D) Acceptable evidence to establish the time of receipt at the Government installation includes the time/date stamp of that installation on the offer wrapper, other documentary evidence of receipt maintained by the installation, or oral testimony or statements of Government personnel.

(E) If an emergency or unanticipated event interrupts normal Government processes so that offers cannot be received at the Government office designated for receipt of offers by the exact time specified in the solicitation, and urgent Government requirements preclude amendment of the solicitation or other notice of an extension of the closing date, the time specified for receipt of offers will be deemed to be extended to the same time of day specified in the solicitation on the first work day on which normal Government processes resume.

Offers may be withdrawn by written notice received at any time before the exact time set for receipt of offers. Oral offers in response to oral solicitations may be withdrawn orally. If the solicitation authorizes facsimile offers, offers may be withdrawn via facsimile received at any time before the exact time set for receipt of offers, subject to the conditions specified in the solicitation concerning facsimile offers. An offer may be withdrawn in person by an offeror or its authorized representative if, before the exact time set for receipt of offers, the identity of the person requesting withdrawal is established and the person signs a receipt for the offer.

3) Contract Award.

The offeror's initial offer should contain the offeror's best terms from a price and technical standpoint. However, the Government reserves the right to conduct discussions if later determined by the Contracting Officer to be necessary.

The Government may reject any or all offers if such action is in the public interest; accept other than the lowest offer; and waive informalities and minor irregularities in offers received.

4) Debriefing. If a post-award debriefing is given to requesting offerors, the Government shall disclose the following information, if applicable:

(A) The agency's evaluation of the significant weak or deficient factors in the debriefed offeror's offer.

(B) The overall evaluated cost or price and technical rating of the successful and the debriefed offeror and past performance information on the debriefed offeror.

(C) The overall ranking of all offerors, when any ranking was developed by the agency during source selection.

(D) A summary of the rationale for award;

(E) For acquisitions of commercial items, the make and model of the item to be delivered by the successful offeror.

(F) Reasonable responses to relevant questions posed by the debriefed offeror as to whether source-selection procedures set forth in the solicitation, applicable regulations, and other applicable authorities were followed by the agency.

SECTION M - EVALUATION FACTORS FOR AWARD

The following have been modified:

EVALUATION FACTORS

Evaluation Criteria

This is a competitive 8(a) set-aside. An award will be made based on a Lowest Price Technically Acceptable basis in accordance with FAR 15.101-2. The Government intends to award without discussions.

The Evaluation Factors are:

A. Total Price

1) Base Year

2) Options

3) 52.217-8 – Option to Extend Services B. Technical

1) Resumes

2) Lead Writer Writing Samples

3) Technical Approach

A. Total Price

The total price of the offerors proposal will be evaluated. This includes the Base Year, all Option Years.

As part of the price evaluation, the Government will evaluate the Option to Extend Services under FAR Clause 52.217-8 by adding one-half of the offerors’ final option period prices to the offerors’ total price. Offerors shall *not* submit a price for the potential one-half extension of services period.

B. Technical

1) Resumes Resumes must be included with the offerors proposal. Resumes are limited to two (2) pages per labor Category.

Resumes will be evaluated in accordance with the following minimum criteria for the following labor categories:

a) Lead Writer Bachelor’s Degree in English, Literature, and Journalism and eight years of experience within the field of feature writing. A good understanding of applicable Government and/or industry standards is required. These criteria IAW 5.2.5, 5.4.1, 5.4.2.

b) Writer Bachelor’s Degree in English, Literature, and Journalism and four years of experience within the field of feature writing. A good understanding of applicable Government and/or industry standards is required. These criteria IAW 5.2.5, 5.4.1, 5.4.2,

c) Marketing Specialists – The requirement is for two Marketing Specialists. Offerors must submit two separate resumes Bachelor’s degree in Marketing or closely related discipline, and eight years of experience. Previous experience with end-to-end marketing campaigns, and a thorough understanding of current digital/social media platforms as used by government organizations. Modern digital audience and digital media analysis, contextual and trend determination.

Knowledgeable of applicable government regulations specific to marketing. These criteria IAW PWS 5.2.4, 5.2.5, 5.2.6, 5.2.7, 5.3.3, 5.4, 5.4.1, 5.4.2

e) Social Media Manager Bachelor’s degree in Marketing or closely related discipline, and six years of experience. Previous experience with end-to-end marketing campaigns, and a thorough understanding of current digital/social media platforms as used by government organizations. Modern digital audience and digital media analysis, contextual and trend determination.

Knowledgeable of applicable government regulations specific to marketing. These criteria IAW PWS 5.2.4, 5.2.5, 5.2.6, 5.2.7, 5.3.3, 5.4, 5.4.1, 5.4.2

f) Web Developer

Bachelor’s Degree in computer science or other related discipline and six years of experience. Minimally experience will include work as an applications programmer on large-scale database management systems, current knowledge of equipment and software required to satisfy modern design objectives. Knowledgeable of applicable industry and government standards, with appropriate certifications that demonstrate web and software development skills are on par with current standards. These criteria IAW PWS 5.2.4.

g) Graphic Designer Bachelor’s degree in graphic design and eight years of experience. Minimally, the proven ability to conceptualize and create a broad range of design materials, prioritizing multiple requests, with current software and desktop publishing programs. Knowledgeable of applicable industry and government standards, with appropriate certifications that demonstrate web and software development skills are on par with current standards. These criteria

IAW 5.3, 5.3.1, 5.4.1

h) Senior Analyst. In accordance with the PWS the Senior Analyst will serve as the on-site project manager. The Minimum criteria for a Senior Analyst is as follows:

Bachelor’s in Business Administration or Project Management with ten years of experience in performance and business management. A PMP certificate is required, as well as demonstrated knowledge of Department of Defense communication standards, government statues and regulations. IAW PWS 5.2.6, 5.2.7, 5.2.8, 5.5, 5.7, 5.8, 5.9

2) Lead Writer Writing Samples

a) Offeror must submit a copy of a previously written article which includes the name of the writer in the byline.

Writing Samples are limited to two (2) pages. The article will be evaluated on the following:

Headline Dateline Compelling lead.

Cover the 5 Ws.

Grammar, spelling and punctuation should be accurate.

3) Technical Approach Technical approach. Technical Approach is an Evaluation Factor and must be submitted with sufficient detail to evaluate compliance with the requirements in the solicitation. Offers Technical Approach is limited to four (4) pages.

Offerors should have deep institutional knowledge and the capability to support the following:

1. In-depth communication product and performance analytics.

2. Modern behavioral communication methodologies used to move stakeholder perceptions.

3. Thorough understanding of United States Army regulation AR 360-1 https://armypubs.army.mil/ProductMaps/PubForm/Details.aspx?PUB_ID=77500 , Army Social Media Policy, https://www.army.mil/socialmedia. This link lists several policy documents that outline the Army's Social Media policies and DODI 8550.01 DoD Internet Services and Internet Based Capabilities DODI 1344.10 Political Activities by Members of the Armed Forces.

(End of Summary of Changes)