PWS_submitted_with_SS_19R0077.pdf

PART 1

GENERAL INFORMATION

1. General: This is a non-personal services firm fixed contract to provide comprehensive strategic communications management support services to the USA MEDCOM, Deputy Chief of Staff, Warrior Care and Transition (DCS, WCT) in support of the Warrior Care and Transition Program (WCTP). The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government.

1.1 Description of Services/Introduction: The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to provide comprehensive strategic communications management support services to the DCS WCT in support of the WCTP as defined in this Performance Work Statement except for those items specified as government furnished property and services. The Contractor shall perform to the standards in this contract.

1.2 Background: The Warrior Transition (Provisional) was established on 1 April 2009 to develop, coordinate and integrate the Warrior Care and Transition Program for the Army’s Wounded, Ill, and Injured Soldiers/Veterans and their Families/Caregivers in order to promote future success in the force or civilian life. The command is the result of the realignment of the Warrior Care and Transition Office (WCTO), the Army Wounded Warrior Program (AW2) and the Medical Command (MEDCOM) Warrior Transition Office (WTO) as directed by the Under Secretary of the Army and the Vice Chief of Staff of the Army on 21 October 2008. The resultant, Warrior Transition Command (WTC) Concept Plan was approved by the Army G-3/5/7 DAMO-FM on 3 June 2009. The WTCwas fully operationally capable on 1 October 2009.

The WTC was realigned under MEDCOM as a major subordinate command and reports directly to the Commander of MEDCOM. The WTC Commander is also dual-hatted as the Assistant Surgeon General for Warrior Care and Transition and reports to The Surgeon General (TSG), a position established by the Office of the Surgeon General on 19 November 2007.

In 2016, the WTC transitioned to the U.S. Army Medical Command (MEDCOM), Deputy Chief of Staff for Warrior Care and Transition (DCS, WCT). The mission, functions and appropriate personnel requirements realign in order to (IOT) achieve a balanced, agile, and integrated organization that is better aligned to enhance the Health Readiness for the Army Force 2025 and beyond.

The DCS, WCT’s mission is to provide centralized oversight, guidance, and advocacy, empowering wounded ill, and injured Soldiers, veterans, and families through a comprehensive transition plan for successful reintegration back into the force or into veteran status with dignity, respect, and self-determination. The WCTP’s top priority is the welfare of Soldiers and their families through commitment to the best care and treatment of wounded, ill, and injured Soldiers and commitment to education, training and careers.

1.3 Objectives: The DCS WCT has the following core competencies:

(1) Manage WCTP

(2) Execute and oversee the Warrior Care and AW2 programs

(3) Coordinate and collaborate with MEDCOM, Department of the Army (DA) Staff, other Services and

Departments and Congress

(4) Prescribe standardization and evaluation of the Warrior Transition Program

(5) Coordinate and collaborate the movement of Warriors in Transition (WT)

(6) Oversee, monitor and advise on Reserve Component issues

W91QV119R0077

In order to assist with these core competencies, the DCS WCT must assess its overall strategy, coordinate with its stakeholders (Soldiers and veterans, families and caregivers, cadre, commanders, medcom leadership, governing leadership, congress, and, veteran and military service organizations) and establish policies and procedures through a disciplined program of organizational assessment, process improvement, uniform program management, and transformational change when required. As a result, the Contractor shall have extensive knowledge of the Army Warrior Care and Transition Program, the operation of Warrior Transition Units, related legislative initiatives, Department of Defense (DoD) efforts related to this program and the Integrated Disability Evaluation System

(IDES).

1.4 Scope: This contract requires the contractor to provide comprehensive strategic communications enterprise management support services to the Deputy Chief of Staff, Warrior Care and Transition (DCS, WCT) in support of the Warrior Care and Transition Program (WCTP). Specifically, the Contractor shall support development of precision program messages for each identified stakeholder category; development of original, compelling content to reinforce approved program messaging using modern story telling techniques; graphic design and web development, sustainment of both proprietary and non-proprietary media platforms, for publication and distribution of all approved content. The utilization of multi-media tools and techniques for effective use of national and international media interest during high-profile adaptive reconditioning events. Analytics to measure outcomes, and determine needed improvements.

1.5 P e r i o d of Performance: TBD

Base Period: 01 Option Period 1:

Option Period 2:

Option Period 3:

1.6 General Information

1.6.1 Quality Control: The Contractor shall develop, maintain and execute an approved quality control program and processes to monitor Contractor performance at applicable PWS locations and to ensure compliance with regulatory guidance and the requirements of this contract. The Contractor’s quality control plan shall delineate procedures to conduct and document inspections; identify, prevent, and ensure non-recurrence of defective services, procedures for addressing Government discovered non-conformances and procedures for collecting and addressing customer feedback/complaints. Contractor shall submit electronically a comprehensive written quality control plan (QCP) within 30 days contract award for Government review and approval. The plan shall be transmitted to the Contracting Officer Representative (COR). After acceptance of the quality control plan the Contractor shall receive the Contracting Officer’s acceptance in writing with any proposed changes to QC system.

1.6.2 Quality Assurance: The government will evaluate the Contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is a government only document. This plan is primarily focused on what the Government must do to ensure the Contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable defect rate(s).

1.6.3 Recognized Holidays: The Contractor is not required to perform services on the holidays listed below:

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day President’s Day Veterans Day Memorial Day Thanksgiving Day Independence Day Christmas Day Inaguration Day

1.6.4 Hours of Operation: The Contractor shall perform services at least 8 hours per operational day; hours shall be from 0830 to 1730 Monday through Friday, allowing 1 hour lunch period. Work week shall not exceed 40 hours per week to accommodate the local mission, except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. The Contractor must at all times maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons. Adjustments to Contractor work schedules will not be considered overtime. Overtime requests shall be in written format; submitted to the Government Functional Representative for assessment; and to the COR for approval.

1.6.5 Place of Performance: The primary place of performance will be in the Taylor Building, 2530 Crystal Drive, Arlington, Virginia. Other Government offices within the National Capital Region may be used as temporary facilities by Contractors as dictated by the Government. With prior approval, Contractor may perform duties via telework. All telework performed by the Contractor will be subject to adequate documentation as requested by the Government to validate the sufficiency of the work performed and as a means of providing supervision of contract staff for the telework performed.

1.6.6 Type of Contract: The Government will award a firm fixed price contract with cost reimbursable Other Direct Costs (ODC) Contract Line Item Numbers (CLINs).

1.6.7 The Contractor is responsible for safeguarding information of a confidential or sensitive nature. Failure to safeguard such information that may involve the Contractor or the Contractor’s personnel or to which they may have access may subject the Contractor and/or the Contractor’s employees to criminal liability under Title 18, section 793 and 7908 of the United States Code. Provisions of the Privacy Act apply to all records and reports maintained by the Contractor. All programs and materials developed at government expense during the course of this contract are the property of the government. Contractor personnel shall be required to obtain and maintain security badges and adhere to the installation security requirements.

1.6.7.1 Personnel Security. The Contractor shall comply with DoD Directive 8500.1, "Information Assurance (IA)," DoD Instruction 8500.2, "Information Assurance (IA) Implementation," DoD Directive 5400.11, "DoD Privacy Program," DoD 6025.18-R, "DoD Health Information Privacy Regulation," and DoD 5200.2-R, "Personnel Security Program Requirements."

1.6.7.2 Contractor responsibilities for ensuring personnel security include meeting the following requirements:

1.6.7.2.1. Follow the United States Army Information Technology Agency (ITA) Security Office guidelines for submittal of Information Technology (IT) background investigations and security clearances and ensure all Contractor personnel are designated as IT-I, IT-II, or IT-III where their duties meet the criteria of the position sensitivity designations. Contact the ITA IA Office for guidance on the appropriate IT levels for personnel on the agreement.

1.6.7.2.2. Initiate, maintain, and document personnel security investigations appropriate to the individual's responsibilities and required access to Sensitive Information (SI).

1.6.7.2.3. Immediately report to the ITA Security Office and deny access to any automated IS (AIS), network, or SI information if a Contractor employee filling a sensitive position receives an unfavorable adjudication, if information that would result in an unfavorable adjudication becomes available, or if directed to do so by the appropriate government representative for security reasons.

1.6.7.2.4. Ensure that all Contractor personnel receive information assurance (IA) training before being granted access to ISs, networks, and/or SI information.

1.6.7.3 Health Insurance Portability and Accountability Act (HIPAA). The Contractor shall comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) (P.L. 104-191) requirements, specifically the administrative simplification provisions of the law and the associated rules and regulations published by the Secretary, Health and Human Services (HHS) and the published MEDCOM implementation directions. This includes the Standards for Electronic Transactions, the Standards for Privacy of Individually Identifiable Health Information and the Security Standards. It is expected that the Contractor shall comply with all HIPAA-related rules and regulations as they are published and as ITA requirements are defined (including identifiers for providers, employers, health plans, and individuals, and standards for claims attachment transactions).

1.6.7.4 Access to Protected Information. If, during the performance of this procurement, Contractor personnel obtain access, by any means, to protected information, including trade secrets or proprietary information of other contractors, Government source selection information, HIPAA, Privacy Act information, or any other information with distribution limited by the Government, Contractor personnel will in no way divulge any such information except as it relates to the performance of this procurement within DCS WCT itself, or shall not otherwise use or disclose this information for their personal gain, the gain of their employer, or the gain of anyone else. Contractor personnel will notify the Contracting Officer, their Task Manager, or the Contracting Officer Representative of any potential organizational conflict of interest created by any such access. A nondisclosure agreement, however, will not overcome an Organizational Conflict of Interest (OCI) as defined in FAR part 9.5. Moreover, compliance with the Trade Secrets Act requires the consent of the owner of the proprietary information before another non- federal entity may be allowed access to such information. Accordingly, all Government Contractors are required to mark their proprietary information; any time the Contractor is given access to such marked information, it is incumbent upon the Contractor to inform the Contracting Officer of the access. Contractor personnel will be required to sign a nondisclosure agreement before starting work under the agreement. Failure to comply with this clause shall be deemed adequate cause for the removal of a Contractor employee from employment with the Contractor. The Contractor’s employment contracts with its employees will include a provision to provide for their removal under these conditions.

1.6.7.5 Security and Privacy. The Contractor shall –

1.6.7.5.1 Provide physical security for all material, equipment, data, and information handled during contract performance, in accordance with AR 190-13, The Army Physical Security Program, AR 190-51, Security of Unclassified Army Property (Sensitive and Nonsensitive), and program policies, procedures, and regulations.

1.6.7.5.2 Perform operations on, have access to, or handle data and information that contain sensitive, proprietary, or Privacy Act information or data. The Contractor shall handle sensitive information in accordance with the provided DD Form 254, Department of Defense Contract Security Classification Specification.

1.6.7.5.3 Contractor Personnel performing work under this contract will have a valid/active Public Trust (NACI) at time of start of work, and shall maintain the level of security required for the life of the contract. Contractor personnel shall sign a Nondisclosure, Conflicts of Interest, and Rules of Conduct Certificate to be provided at time of award. This contract will specify appropriate IT levels and security clearance requirements for the tasks performed. Work performance that requires access to sensitive communications security (COMSEC) information will require a final security clearance at the requisite level. The required security clearances and SCI access indoctrination, as specified, shall be submitted at time of proposal and shall be in force or submitted with no issues that would prevent the issuance of an interim clearance for all assigned personnel at contract start date. All positions are designated as level IT-III, in accordance with AR 25-2, Information Assurance, and Appendix K, AR 380-67, The Department of the Army Personnel Security Program. Individuals who have been barred or were previously barred from the installation pursuant to Title 18 U.S.C. Section 1382 shall not be allowed to enter or work on the installation.

1.6.7.5.4 The Contractor shall be required to gain access to the HQDA/ITA networks for performance of this contract and shall follow all guidelines and policies established for the use of these networks. As such, Contractor personnel will undergo appropriate background investigation and security awareness training. The Contractor shall be prepared for this process to take at least four (4) weeks, if not longer. The Contractor shall submit the appropriate forms for background investigation commensurate to the IT-III level to the Office of Personnel Management and obtain receipt confirmation.

1.6.7.5.5 Upon termination of a Contractor employee from this contract, the Contractor shall notify the Deputy Chief of Staff, Warrior Care and Transition (DCS, WCT) and OPM of the action, including the termination date.

1.6.7.5.6 Before CAC issuance, the contractor employee requires, at a minimum, a favorably adjudicated National Agency Check with Inquiries (NACI) or an equivalent or higher investigation in accordance with Army Directive 2014-05. The contractor employee will be issued a CAC only if duties involve one of the following:

(1) Both physical access to a DoD facility and access, via logon, to DoD networks on-site or remotely; (2) Remote access, via logon, to a DoD network using DoD-approved remote access procedures; or (3) Physical access to multiple DoD facilities or multiple non-DoD federally controlled facilities on behalf of the DoD on a recurring basis for a period of 6 months or more. At the discretion of the sponsoring activity, an initial CAC may be issued based on a favorable review of the FBI fingerprint check and a successfully scheduled NACI at the Office of Personnel Management.

1.6.8 Physical Security: The Contractor shall be responsible for safeguarding all government equipment, information and property provided for Contractor use, when performing in a government facility. At the close of each work period, government facilities, equipment, and materials shall be secured.

1.6.9 Government Issued Common Access Card (CAC): Proof of employment and security clearance / favorable background check is required before an ID CAC will be issued authorizing access to the Installation and Government computer systems. CACs may not be issued to contractors unless a data record authorizing CAC issuance is resident in the Defense Enrollment Eligibility Reporting System (DEERS). The Trusted Associate Sponsorship System (TASS) was developed as a secure and authorized means of entering Contractor data into DEERS in addition to automating the CAC application and approval process. In order to enter Contractor data into TASS, the Contractor's data must be resident in an authorized source database. The Joint Personnel Adjudication System (JPAS) is that authoritative source. The Contractor's Facility Security Office (FSO) shall ensure its employee(s) has a record in JPAS prior to its employee(s) requesting a CAC be issued. Contractors without JPAS accounts may request accounts by following the instructions provided in the Frequently Asked Questions (FAQ) topic "How do I get a JPAS account (Industry Users)?" found on the JPAS website, https://jpas.dsis.dod.mil/faq-gen.html. Personnel eligible for a CAC who are not in JPAS (i.e., certain Contractors, Foreign Nationals, and DOD affiliates) will be required to register at a site where an equivalent background vetting will be accomplished IAW FIPS 201.

1.6.10 Key Control: Keys will not be issued to contractor personnel for offices or doors located at the government office location.

1.6.11 Contracting Officer Representative (COR): The COR will be identified by separate letter. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the Contractor performs the technical requirements of the contract;

perform inspections necessary in connection with contract performance; maintain written and oral communications with the Contractor concerning technical aspects of the contract; issue written interpretations of technical requirements, including Government drawings, designs, specifications; monitor Contractor's performance and notify both the Contracting Officer and Contractor of any deficiencies; coordinate availability of government furnished property; and provide site entry of Contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the Contractor, states the responsibilities and limitations of the COR, especially with regard to changes in cost or price, estimates or changes in delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting contract.

1.6.12 Identification of Contractor Employees: All Contractor personnel attending meetings, answering Government telephones, and working in other situations where their Contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as Contractor products or that Contractor participation is appropriately disclosed.

Further, it is a MEDCOM requirement that all Contractors indicate their contracting company in addition to the government client supported (i.e. Deputy Chief of Staff, Warrior Care and Transition (DCS, WCT)) in the email display name and signature block of all email communication while conducting business work scope for the https://jpas.dsis.dod.mil/faq-gen.html program. Contractor personnel shall be required to obtain and wear badges in the performance of this service.

1.6.13 Contractor Travel: The performance of this effort will include but not be limited to Army Trials at Fort Bliss, Texas, Warrior Games in lead Service designated location, Invictus (location TBD) and other locations as required by the Government. Travel will be reimbursed in accordance with the Joint Travel Regulations (JTR) and the limitation of funds specified in this contract. All travel requires approval/authorization of the Functional Representative and notification to the COR.

1.6.14 Other Direct Costs (ODC): This category includes travel (outlined in 1.6.13), printing of draft marketing materials developed under the contract (mass reproduction is strictly prohibited IAW USC Title 44 and the Joint Committee on Printing and Binding Regulations (JCP)) and direct costs associated with webhosting, and design items required for the development of marketing materials or website. Software and equipment purchases are not allowed. Promotional material purchases (i.e. shirts with logos) are not allowed IAW Executive Order 13589 dated November 9, 2011. All ODCs shall be submitted to the KO and COR prior to expenditure. The Contractor shall ensure Contractor personnel are trained on allowable expenses and all methods are taken to minimize Contractor’s risk of invoice rejection due to non-allowable items The Contractor shall maintain all costs within the Not to exceed amount established in the corresponding CLINS. At such time as the not to exceed amount reaches 75% of total CLIN amount, the Contractor must provide written notification to KO and COR. The Contractor shall include all other ODCs associated with successful performance of the work requirements as part of the firm-fixed price. The Government will allow a negotiated material handling fee be applied to the ODCs (not including travel) based on contract award. All travel ODC cost will be IAW the Joint Travel Regulation. Neither G&A nor profit will be allowed on ODCs, including travel.

1.6.15 Data Rights: The Government has unlimited rights to all documents/material produced under this contract.

All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the Contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.6.16 Supervision of Contractor Employees: The Government will not exercise any supervision or control over Contractor or subcontractor employees while performing work under the contract. Such employees shall be accountable solely to the Contractor, not the Government. The Contractor, in turn, shall be accountable to the Government for Contractor or subcontractor employees.

1.6.17 Phase-In/Phase-Out Period: Contractor shall provide a transition period of 7 calendar days for the establishment of operations in preparation for full performance of this contract action. No deliverables from the prior contract/TO will be carried over or completed as part of the new contract/TO. Contractor shall develop and implement a Transition Plan that addresses the full range of contract entrance and exit transition activities and describes the approach to minimize disruption to ongoing operations. Such plan shall be submitted to the COR within five (5) days of award.

1.6.18 Mandatory Training: The Contractor shall ensure personnel performing services under this task order complete additional Government provided training within the timeframes below. Due to the nature of some training, non-completion may result in loss of access to pertinent systems. The Directorate’s Training/Support Services Specialist will provide the websites to the training when the contractor personnel in-process on site. The training includes, but it is not limited to:

Upon arrival and within 30 days of annual expiration.

• DoD Cyber Awareness Challenge

• DoD Cyber Awareness Challenge Exam

• ALMS Portal Review Course (one time requirement)

• Initial Security Training

• Health Insurance Portability and Accountability Act of 1996: HIPAA Certification Clinical or Operational

• AT Level 1 Training

• OPSEC

Within 30 days of arrival and within 30 days of annual expiration.

• Sexual Harassment Assault Response Prevention (SHARP)

• Social Networking

• Active Shooter

• iWATCH

• Combating Trafficking In Persons (CTIP) General Awareness

• Safety Training (Employee’s Safety Course) (one time requirement)

Within 30 days of CAC Issuance and within 30 days of annual expiration.

• Army Training Certification Tracking System (ATCTS) Registration (one time requirement)

• Threat Awareness Reporting Program (TARP)

• No-Fear Training

• Safety Training (Composite Risk) (one time requirement)

• Transgender Training (one time requirement)

Face to Face Training

• SHARP – All Phases

• Ethics – All Phases – Will accept Contracting Company Ethics Certificate.

• OPSEC

• Safety Trainings

• Suicide Awareness & Preventions

• Substance Abuse

1.6.19 Organizational Conflict of Interest: Contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the Contracting Officer immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may affect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.6.20 Key Personnel: The follow personnel are considered key personnel by the government: Lead Writer and Web developer. The contractor shall provide a contract manager who shall be responsible for the performance of the work. The name of this person and an alternate who shall act for the contractor when the manager is absent shall be designated in writing to the contracting officer. The contract manager or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The contract manager or alternate shall be available between 9:00 a.m. to 5:00p.m., Monday thru Friday except Federal holidays or when the government facility is closed for administrative reasons. Qualifications for all key personnel are listed below:

1.6.20.1 Lead Writer: The Lead Writer will have at a minimum a Bachelor’s Degree in English, Literature, Engineering, Business, or other related discipline and 10 years of experience. Experience required includes work which provides progressive knowledge of technical documents and a good understanding of applicable Government and/or industry standards.

1.6.20.2 Web developer: The Systems Analyst and Programmer will have a minimum of a Bachelor’s Degree and six years of experience. The web developer/systems analyst will have experience as an applications programmer on large-scale database management systems, knowledge of target computer equipment and ability to develop complex software to satisfy design objectives. General experience required includes managing and performing software-engineering activities increasing responsibilities in software engineering activities. Knowledgeable of applicable standards is strongly desired. Use of design tools (such as IDEF1x, entity relationship diagrams), and other design techniques, object oriented principles, and experience with the logical and physical functional, operational, and technical architecture of large and complex information systems are also desired. The Web Developer will have a minimum of a Bachelor’s Degree and six years of experience. The Web Developer will have experience as a Software Developer on large-scale projects, knowledge of target computer equipment and ability to develop complex software to satisfy design objectives. General experience required includes Assessing current technology and business plans to develop strategic models that ensure technology achieves business objectives. Providing strategy and technological framework for all interactive projects, including all aspects of Internet applications and CD-ROMs. Lead application development and served as a programmer with mainframe, mid-range, client-server and Web-based software systems and/or applications. Code application systems programs with respect to access methods, access time, device allocation, validation, checks, organization, protection and security, documentation, guidelines and statistical methods.

End of Part 1

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contractual vehicle to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER. A person with authority to enter into, administer, and/or terminate contractual vehicles, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S.

Government appointed by the Contracting Officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the base contract or contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5. DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.7. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.8. QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of Contractor performance.

2.1.9. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract and contract requirements.

2.1.10. SUBCONTRACTOR. One that enters into a contract with a prime Contractor. The Government does not have privity of contract with the subcontractor.

2.1.11. WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.12. WORK WEEK. Monday through Friday, unless specified otherwise.

2.2. ACRONYMS:

AFARS Army Federal Acquisition Regulation Supplement AMAP Army Medical Action Plan AR Army Regulation AUP Authorized Use Policy AW2 Army Wounded Warrior Program CAC Common Access Card CCE Contracting Center of Excellence CFR Code of Federal Regulations CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative COTR Contracting Officer's Technical Representative COTS Commercial-Off-the-Shelf DoD Department of Defense DA Department of the Army DCS, WCT Deputy Chief of Staff, Warrior Care and Transition DD254 Department of Defense Contract Security Requirement List DEERS Defense Enrollment Eligibility Reporting System DFARS Defense Federal Acquisition Regulation Supplement DMDC Defense Manpower Data Center FAQ Frequently Asked Questions FAR Federal Acquisition Regulation FSO Facility Security Office HIPAA Health Insurance Portability and Accountability Act of 1996 ITA Information Technology Agency JCP Joint Committee on Printing and Binding JPAS Joint Personnel Adjudication System KO Contracting Officer MEDCOM Medical Command NGB National Guard Bureau OCI Organizational Conflict of Interest ODC Other Direct Costs PAA Privileged Access Agreement PAO Public Affairs Office PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program TASS Trusted Associate Sponsorship System TE Technical Exhibit TSG The Surgeon General WCP Warrior Care Policy Office WT Warriors in Transition DCS WCT Warrior Care and Transition WTO Warrior Transition Office WCTP Warrior Care and Transition Program

End Part 2

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1 Government Furnished Property and Government Furnished Information (GFI): The Government will provide all facilities, furniture, forms, regulatory materials to support training and set-up required for commencement of operations. The Government will provide all official forms and envelopes. All other expendable supplies shall be provided by the Contractor with exception of those identified in paragraph

3.2. All official mail sent from transition sites will be processed for postage metering and certified/registered mail at Government expense. The Government will provide all required office machines to include fax and photocopy machines. The Government will provide Information Management Office support. The Government will not be responsible for Contractor owned property.

3.2 Facilities: The Government will provide or arrange for office space to include desk(s) and telephone(s) necessary to carry out the requirements listed in the PWS and to maintain an office environment.

3.3 Utilities: The Government will provide all utilities within federal facilities. These utilities will be available for the Contractor’s use in performance of tasks outlined in this PWS. The Contractor shall instruct employees in utilities conservation practices. The Contractor shall be responsible for operating under conditions that preclude the waste of utilities.

3.4 Government furnished property will be made jointly by the contractor and government. Contractor shall sign hand receipt or sub hand receipt for all Government property and shall maintain accountability for all Government property IAW FAR 52.245-1.

3.5 Government furnished email address will be used as official email address. Contractor shall not utilize contractor company provided email to conduct government business.

End Part 3

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 General: The Contractor shall furnish all supplies, equipment, facilities and services required to perform work under this contract that are not listed under Section 3 of this PWS.

4.2 Materials: The Contractor shall furnish all materials, supplies and equipment necessary to meet the requirements of the PWS that are not listed in Section 3.

4.3 Equipment: The Contractor shall furnish all equipment necessary to meet the requirements of the PWS that are not listed in Section 3.

End Part 4

PART 5

SPECIFIC TASKS

5. Specific Tasks:

5.1. Basic Services. The Contractor shall provide strategic communication and stakeholder education support services for the DCS WCT Communication Division, and, basic support and supervision of employees who are assigned to meet the requirements of the PWS.

5.2 Tasks:

5.2.1 Kick-off Meeting. Coordinate and convene kick-off meeting within 10 business days of award which shall include as a minimum, government Contracting Officer Representative (COR), Functional Representative, Contractor Program Manager.

5.2.2 Plan of Action and Milestones (POA&M). Develop Plan of Action and Milestones (POA&M) outlining how Contractor will execute the deliverables contained in the contract and submit to COR for subsequent dissemination to Functional Representative not later than 30 days after award.

5.2.3 Provide Training to new hires. As required by government, train communication best practices and techniques to new hires and staff, informally during the course of doing business.

5.2.4 Technology. Identify and utilize new technology specific to identified stakeholder groups to proliferate comprehensive, timely and accurate information.

5.2.5 Develop and execute compelling and persuasive targeted content. Conduct an evaluation of existing content that appeals to DCS WCT Programs’ target audiences, then adjust and publish using the most appropriate platform for each stakeholder group.

5.2.6 Develop and implement tactical implementation plans and timelines. Develop and implement tactical implementation plans and timelines, including required resources for all major efforts undertaken in fulfillment of this agreement. Submit to the Functional Representative within 30 days of request.

Requested revisions of proposed plans will be completed within 15 days of receipt from the Functional Representative.

5.2.7 Track, maintain and brief comprehensive metrics. Track, maintain and brief comprehensive metrics that assess the effectiveness of communication plans and initiatives and provide monthly (submit to the Functional Representative electronically monthly; 10 days following the preceding month) updates to DCS WCT leadership.

5.2.8 Update, administer, and analyze existing Communications Stakeholder Analysis and DCS WCT Strategic Communications Plan(s) Update, administer, and analyze existing Communications Stakeholder Analysis and DCS WCT Strategic Communications Plan(s) – incorporating an evaluation of DCS WCT’s audiences and tools.

5.3 Brand identity. Ensure that program identity is graphically incorporated throughout all WCT distribution platforms.

5.3.1 Brand Essence. Incorporate in all products consistent program identity using graphic design methods, tools and applications for both print and electronic mediums to visually establish and reinforce awareness, understanding and ownership (brand loyalty) among all stakeholder groups.

5.3.2 Conduct a quarterly online brand audit. In coordination with DCS WCT institute a quarterly online brand audit to ensure that program branding products are capturing the full depth and breadth of the WCT program to differentiate WCT from other warrior care programs, accurately inform and educate all audiences and eliminate program confusion.

5.3.3 Synchronize brand identity. Synchronize activities, messaging, and branding across all program components to ensure brand consistency IAW approved Strategic Communications Plan.

5.4. Evaluate existing marketing materials. Evaluate existing marketing materials and assist in the design and creation of new materials as needed. Submit specifically requested materials within 30 days of request to the Functional Representative. Requested revisions will be completed within 15 days of receipt from the Functional Representative.

5.4.1 Conceptualize and create new marketing materials. Conceptualize and create new materials as new program missions arise such as Warrior Games and Warrior Care Month. Submit requested materials within 30 days of request to the Functional Representative. Requested revisions will be completed within 15 days of receipt from the Functional Representative.

5.4.2 Evaluate, update, and distribute DCS WCT program materials. Evaluate, update, and distribute DCS WCT program materials to reflect program leadership direction and newly established branding concepts to include: newsletters, fact sheets, brochures and other materials deemed necessary. When videos are required the contractor shall develop the concept plan and script for the video and submit it to the COR for approval. The Contractor shall update and maintain previously created “how –to” and standard communications, marketing, and outreach operations and procedure manuals.

5.5 Provide subject matter expertise. Provide subject matter expertise (SME) to support special events, trainings, briefings and onsite outreach events where WCT programs will reach high concentrations of stakeholders.

5.6.1 Produce and distribute campaign materials. The Contractor shall be responsible for the production and distribution of campaign materials through all mediums.

5.7 Prepare media materials. Prepare media materials for DCS WCT staff including Leadership, Soldiers, Advocates, Veterans and Family members.

5.8 Evaluate metrics. Evaluate metrics from the DCS WCT social media and DCS WCT virtual proponency website.The Contractor shall be responsible for implementing the social media and DCS WCT website strategies developed by DCS WCT and provide monthly analysis updates to Leadership

IAW POA&M.

5.9 Provide recommendations. Provide the government with a document that captures and documents tactics, techniques, procedures, lessons learned, and other practices that may be beneficial to the government captured in an appropriate medium which can be easily shared with the Government. This should be provided no later than 30 days prior to the end of the period of performance.

5.10 Provide a Monthly Status Report. Provide a Monthly Status Report to the COR and the Functional Representative to include Metrics, Tracking, and Reporting data; submit by the 15th day of the following month. The Monthly Status Report shall describe activities of those assigned to the project, problems encountered, and actual or recommended corrective action. In addition, the report shall include monthly workload performed and quality control results. At a minimum, the contractor shall address workload items included in technical exhibit 3, Estimated Annual Workload Data, and address whether or not standards described in technical exhibit 1, Performance Requirements Summary, are being met.

5.11 Monthly functional review meeting. Participate in a monthly functional review meeting to review status of deliverables, discuss contract issues/concerns, etc. Contractor shall provide meeting minutes 7 days following monthly functional review meeting to the Functional Representative (s), and G8.

5.12 Labor category performance descriptions.

5.12.1 Strategic communications specialist: IAW the Strategic Communications Plan, develop outreach campaigns tailored for identified stakeholder groups, assessments of campaign performance, recommendations for further improved stakeholder collaboration based on current campaign performance.

Provide campaign plans, strategic communications strategies, and tactical execution plans for high-visibility events.

5.12.2 Marketing specialist: Conceptualize and develop targeted stakeholder outreach campaigns, assist in all design determinations, IAW approved program brand identityto ensure program look and feel is consistent on all platforms and throughout all content, conceptualize and develop look and feel design elements for thematic and special events consistent on all platforms. Identify and assess brand consistency program-wide and recommend improvements.

5.12.3 Lead writer: IAW the Strategic Communications Plan, develop content for WCT proprietary and non-proprietary channels, to include: website, enewsletter, social media channels. A monthly editorial calendar will be provided for review and approval. Articles, still photography, videography, and emerging social media tools will be used to proliferate approved content.

5.12.4 Writer: Content provider IAW approved editorial calendar will develop supporting website and social media content updates, stories, news releases, targeted outreach campaigns,

5.12.5 Social media manager: Assist in development of monthly editorial calendar to incorporate platform-specific content. Provide updates specific to approved social media channels during high-visibility adaptive reconditioning sports events, thematic events, and additional events as they occur. Use approved content updates to grow stakeholder audiences by understanding the intended audience of these tools. Assess the effectiveness of social media platforms in reaching identified stakeholder groups and provide contextual analytics and recommendations for improvements where needed.

5.12.6 Graphic designer: Conceptualizes, develops and maintains all aspects of approved WCT brand identity, providing a fresh, but consistent look and feel across the strategic communications enterprise structure. Graphic design support to include logo design and routine refresh, educational infographics, educational campaign advertising graphics, digital banners, profiles and visual components, website design elements, posters, flyers, and other traditional media design graphics.

5.12.7 Web developer: Provides web development for WCT online presence, using current software and techniques to satisfy program brand and design objectives. Assess current technology used and develop strategic models to ensure technology achieves program objectives. Provide technological framework for all interactive/production products. Provides programming expertise with mainframe, mid-range, client-server and Web-based software systems and applications. Oversight support for systems programs with respect to access methods, access time, device allocation, validation, checks, organization, protection and security, documentation, guidelines and statistical reporting.

5.13 Contractor Management Reporting (CMR): The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the DCS WCT Communication Division via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/, and then click on “Department of the Army CMRA” or the icon of the DoD organization that is receiving or benefitting from the contracted services. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2014. Contractors may direct questions to the help desk by clicking on “Send an email” which is located under the Help Resources ribbon on the right side of the login page of the applicable Service/Component’s CMR website.

End Part 5 http://www.ecmra.mil/

PART 6

APPLICABLE PUBLICATIONS

6. APPLICABLE PUBLICATIONS (CURRENT EDITIONS)

• GAO report, “Military Disability System: Improved Oversight Needed to Ensure Consistent and Timely Outcomes for Reserve and Active Duty Service Members, March

• GAO report #08-514T, DOD and VA Preliminary Observations on Efforts to Improve

Care Management and Disability Evaluations for Service Members, dated 27 February

• President’s Commission on Care for America’s Returning Wounded Warriors, Serve, Support, Simplify, Report on the President’s Commission on Care for America’s Returning Wounded Warriors, dated 30 July 2007

• Memorandum to the President from the Special Assistant to the President for Domestic

Policy, subject: Implementation of Dole/Shalala Recommendations, dated 17 September

• Army Wounded Warrior/Army Medical Action Plan (AW2/AMAP) Redesign, dated 21

October 2008

• National Defense Authorization Act 2008, Wounded Warrior Act

• DA Staff Officers’ Guide

• White House commissions, studies, and reports related to AMAP, WCTP, and PDES

• Congressional Commissions, studies, and reports related to AMAP, WCTP, and PDES

• Executive Order 13589 – Promoting Efficient Spending, dated 09 November 2011

End Part 6

PART 7

TECHNICAL EXHIBIT LISTING

7. Technical Exhibit List:

7.1 Technical Exhibit 1 – Performance…