W91QEX-24-Q-0066 Amendment 01 - Graphic Design Services (Summary of Changes).pdf

0012189172

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this Amendment is to:

1) Add Questions and Answ ers to Section C;

2) Revise the PWS (See Highlighted Changes);

3) Revise Section L and M (See Highlighted Changes);

4) Remove Option Years;

5) Revise Section B;

The POC for this action is Lian Pino, Contracting Officer, lian.pino.civ@mail.mil.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 21

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 20-Sep-2024

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W91QEX24Q0066

X 9B. DATED (SEE ITEM 11)

16-Sep-2024

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

20-Sep-2024

CODE

410TH CSB - RCO MIAMI

9301 NW 33RD ST

DORAL FL 33172

W91QEX 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W91QEX24Q0066

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION B - SUPPLIES OR SERVICES AND PRICES

CLIN 0001

The pricing detail quantity has increased by 449.00 from 1.00 to 450.00.

The unit of issue has changed from Job to Hours.

The cost constraint NTE has been added.

CLIN 1001

The CLIN description has changed from Graphic Design Services to Graphic Design Services-

DELETED.

The CLIN extended description has changed from:

The contractor shall provide Graphic Design Services in accordance with Section C, Performance Work Statement

(PWS).

To:

DELETED

The pricing detail quantity has decreased by 1.00 from 1.00 to 0.00.

The unit of issue Job has been deleted.

The option status has changed from Option to No Status.

The cost constraint NSP has been added.

CLIN 2001

The CLIN description has changed from Graphic Design Services to Graphic Design Services-

DELETED.

The CLIN extended description has changed from:

The contractor shall provide Graphic Design Services in accordance with Section C, Performance Work Statement

(PWS).

DELETED

The pricing detail quantity has decreased by 1.00 from 1.00 to 0.00.

The unit of issue Job has been deleted.

The option status has changed from Option to No Status.

The cost constraint NSP has been added.

SECTION C - DESCRIPTIONS AND SPECIFICATIONS

The following have been added by full text:

QUESTIONS AND ANSWERS

1) Please confirm 3 logos are to be designed, one each for MNL; TLRP and TMPI.

Answer: Confirmed, 3 logos are to be designed, one each for MNL; TLRP and TMPI.

2) Regarding Overall image/brand work: Do you have an existing logo, color palette, typography, or other branding elements? If not, should we include the creation of all these elements in the design work? Please specify what marketing materials are required to be designed. Is there a tagline that needs to be developed from scratch, or do you have one that we should use?

Answer: The Command’s Branding Guidance will be provided as a foundation for the designs (e.g. color palette, fonts, etc.). A tagline does not yet exist and would need to be developed however, again, the Command has some language that could be useful that we would want to stay in concert with (e.g.

Partnership for the Americas). The Command’s website contains many of these relevant elements (www.southcom.mil).

3) Regarding TLRP and TMPI Handout/s: For Handout/s - tri-fold, bi-fold, or booklet, what are the dimensions required and key information to be included? Will the content be provided by the client? How many quantities are required to be designed?

Answer: Dimensions are unknown at this early stage but would be within current standards.

USSOUTHCOM is open to design suggestions based on content and other contextual factors. Content will be provided by USSOUTHCOM. We envision approximately 3-5 handouts/booklets to support conferences and other major partner engagement activities during the period.

4) Regarding TLRP and TMPI Conference/event banners - What are the dimensions, placement (indoor, outdoor), and format of the banners (roll-up, hanging)? Also please confirm no. of banners required to be designed?

Answer: Dimensions are unknown at this early stage. USSOUTHCOM is open to design suggestions based on content and other contextual factors. This is a design contract that does not involve printing. We envision approximately 2-3 banners to support conferences and other major partner engagement activities during the period.

5) Regarding reworking the standard TMPI briefing- Does the client expect content to be restructured, shortened, or simply polished? How much content is estimated - for eg. if you could indicate no of content pages, it will help us to understand the efforts required.

Answer: We are seeking 2-3 core information briefings tailored by audience. We envision an overhaul of the existing Initiative familiarization brief for improved information packaging and delivery, as well as the creation of a status update briefing template and a an “executive” level briefing that summarizes the main themes and emphasizes the most critical aspects.

Current full length Initiative familiarization briefing including country-specific slides for all participating countries is approximately 20 slides (.pptx). The current briefing for a single partner country is approximately 10-11 slides. The current executive level briefing is approximately 7 slides.

6) Regarding Creating a new TLRP briefing - please provide more details as to length required.

Answer: We are seeking a TLRP program overview briefing of approximately 10 slides, depending on the design options and recommendations.

7) Is the Spanish requirement a direct translation of the English work designed?

Answer: In most cases, yes, but agreed-upon programmatic norms will be explained (for example, certain acronyms will be retained in English but others will be translated into Spanish for understanding).

8) We note that the maximum number of pages for technical and past performance is 5. Please confirm if this excludes the Cover page and Table of Contents.

Answer: It will Exclude Cover Page and Table of Contents.

9) With reference to Price: We note that you have mentioned that we provide the price per unit (Unit Price) for each of the Contract Line-Item Numbers (CLINs) or SubCLINs, and then provide the total price (Amount) for the CLIN or SubCLIN by multiplying the quantity required by the price per unit.

We request you to please provide us with the quantities required to show the breakup of Graphic Design Services, for eg. Specify the quantities required for - Logo Designs; Handout/s Tri-fold; Handout/s Bi-fold,;TLRP conference/event banner(s); TMPI conference/event banner(s); Standard TMPI briefing; New TLRP briefing

Answer:

Logo Designs: 3 minimum Handout/s Tri-fold: 3-5 total across the Program, without regard to format (i.e. tri-fold vs. bi-fold or other format) Handout/s Bi-fold: 3-5 total across the Program, without regard to format (i.e. tri-fold vs. bi-fold or other format) TLRP conference/event banner(s): 1-2 total across the Program TMPI conference/event banner(s): 1-2 total Standard TMPI briefing: Please see answer for Question 5.

New TLRP briefing: Please see answer for Question 6.

10) Will the graphic design services needed be on a project basis or all work will be performed during the hours of operation 0700-1600 as stated in the solicitation? Is there flexibility with the hours? I am asking because a graphic designer I know and another I've contacted work a job and may need to perform before or after those hours. I will be the one responsible to make sure they deliver and all needs are met.

Answer: Graphic design services are needed on a project basis with flexibility offered in work hours/hours of operation. Would need a mechanism identified to submit projects and provide updates during the core business hours. While it's generally desirable for graphic designers to work during a company's regular business hours, flexibility can be negotiated based on specific project needs and deadlines. Considerations should be made for specific times when design work is most critical.

11) Can you provide more details regarding the estimated number of hours required per year for the graphic design services? Is there an expected hourly breakdown for each project or task?

Answer: This is unanswerable at this time because we have no historical workload to measure against and we do not yet have a comprehensive marketing/branding strategy for the Program. We envision each discrete project beginning with a discussion/design consultation on what we are looking for while possibly providing some very basic concepts in PowerPoint or hand drawings. The vendor will provide a SWAG on number of hours required to complete the graphics based on that consultation.

The estimated annual hours of 450 hours is a general guideline with the actual number of hours required varying depending on the volume and complexity of projects.

12) Is there any flexibility in providing multiple designers or a team approach to handle the required deliverables, or is the expectation that all work will be performed by one primary graphic designer and an alternate?

Answer: This is up to the contractor whether they use one or multiple designers to produce the required deliverables.

The decision to use multiple designers or a single designer depends on the volume and complexity of the work. If the workload is significant or if there are multiple projects with different requirements, a team approach may be beneficial. However, if the workload is relatively small and consistent, a single designer may be sufficient.

13) Should the proposal include resumes for both the primary graphic designer and the alternate?

Answer: Yes, it's highly desirable to receive detailed resumes and portfolios from graphic designers. This will help assess their qualifications, experience, and design style. We would emphasize the following elements:

Relevant experience: Highlight projects that are similar to our design needs.

Design skills: Demonstrate proficiency in design software (e.g., Adobe Creative Suite) and knowledge of design principles.

Industry knowledge: Show understanding of relevant industries or markets.

Client testimonials: Include positive feedback from previous clients.

We would expect junior designers to have at least 2-3 years minimum experience and senior designers should have 5-7 years.

14) Are there any circumstances under which in-person meetings might be required, or can all post-award and progress meetings be conducted via virtual platforms?

Answer: All post-award and progress meetings will be conducted via virtual platforms.

15) Would it be beneficial to include detailed resumes or portfolios for the proposed graphic designer(s) to demonstrate qualifications? If so, are there specific elements or criteria you would like emphasized?

Answer: Yes, it's highly desirable to receive detailed resumes and portfolios from graphic designers. This will help assess their qualifications, experience, and design style. We require the following elements:

Relevant experience: Highlight projects that are similar to our design needs.

Design skills: Demonstrate proficiency in design software (e.g., Adobe Creative Suite) and knowledge of design principles.

Industry knowledge: Show understanding of relevant industries or markets.

Client testimonials: Include positive feedback from previous clients.

We would expect junior designers to have at least 2-3 years minimum experience and senior designers should have 5-7 years.

16) If the scope of work expands or additional projects are added during the contract term, what is the procedure for contract modifications, and how will adjustments to the workload or hours be handled?

Answer: This contract is not based on number of projects, but hours based on creative design to complete a project. We ask that the contractor address a method to request or add additional hours to the contract if the number of hours are exceeded and additional hours are required to complete the year a modification will be done. Vendor shall reach out to KO and customer if hours are to be exceeded before moving forward.

17) Is there existing documentation for the USSOUTHCOM branding standards and guidelines, or will the contractor be required to develop these during the contract term?

Answer: USSOUTHCOM has branding standards. Anything that conveys, such as the USSOUTHCOM Insignia, will be provided but I believe there will be some development involved during the execution of the contract.

18) Are there any specific software tools or systems beyond the ones mentioned (e.g., Project Management) that the government prefers or requires the contractor to use?

Answer: We do not have any specific software tools and systems however we expect the contractor to be proficient in generally accepted design software such as:

Adobe Creative Suite: Photoshop, Illustrator, InDesign Vector graphics software: Adobe Illustrator, CorelDRAW Image editing software: Adobe Photoshop, GIMP Layout software: Adobe InDesign, QuarkXPress

19) Is this considered a FTE Graphic Designer or based on each project listed on the PWS?

Answer: We expect the workload to be sporadic and will need flexibility in staffing and feel a per-project basis may be more suitable than FTE.

20) If it's based on the projects listed on the PWS Are there estimated hours per project?

Answer: Refer to question 9 and 11.

21) Are there samples or a number of pages for some of the projects to be able to provide a firm fixed cost?

Answer: Refer to question 9 and 11.

22) Is there any incumbent/recompete or this is a brand-new project? If yes, could you please provide us with their award number or even if the customer bought similar services in the past?

Answer: There is no incumbent. This is not a recompete. This is a brand-new project.

23) Addendum to 52.212-1, Instructions to Quoters: Factor I Technical is limited to a maximum of 5 pages. The solicitation states, "Subfactor 1...The Offeror will provide information to substantiate the following: Requesting examples, sample work, and/or understanding of the following focus areas..." Are the requested examples and sample work outside of the 5 page limit for Factor I Technical?

Answer: The page limit will be increased to 30 pages. The requested examples and sample work should be within this 30-page limit.

24) The solicitation states, "Subfactor 1... Logo for MNL/TLRP; Logo for TMPI; Overall image/brand work (tagline, basic marketing materials, etc.) - in English and Spanish; TLRP Handout/s (e.g. tri-fold, bi-fold, booklet) -in English and Spanish; TMPI Handout/s (e.g. tri-fold, bi-fold, booklet) - in English and Spanish; TLRP conference/event banner(s) - in English and Spanish; TMPI conference/event banner(s) - in English and Spanish;

Rework the standard TMPI briefing (specific areas/concepts needing editing will be provided) - in English and Spanish; and Create new TLRP briefing - in English and Spanish. Can the Government provide examples of the current materials mentioned so offerors may assess the graphical complexity being sought for the MNL/TLRP/TMPI materials?

Answer: There are no current materials because these are all new programs. Expectation is that these products would all need to be created. We would need an entire branding packet created for each program.

25) The solicitation states, "Subfactor 2: Minimum Experience- The contractor shall have the following minimum experience: Graphic Designer and Alternate..."

a. Are offerors being requested to propose two Graphic Designers -- both a primary and an alternate?

Answer: Refer to question 12 and 13.

b. Are resumes of their proposed candidates for both Graphic Designers (primary and alternate) to be included in offerors' proposals?

Answer: Refer to question 12 and 13.

c. If resumes are to be included in proposals, are they outside the 5 page limit?

Answer: The page limit will be increased to 30 pages. The requested examples and sample work should be within this 30-page limit.

d. If resumes are to be included in proposals, are letters of intent required for both Graphic Designers (primary and alternate)?

Answer: This is up to the contractor to decided.

26) Section B treats Graphic Design as "1 job" per performance period without any indication of quantity or level of effort. PWS 5(a) - 5(k) have no workload measures. PWS 5(l) and 5(m) indicate estimated number of projects, but without indicating scale of each effort which could depend on how much input is required, number of pages, number of graphics per page, complexity of layout, etc. How many labor hours per year of Graphics Design support should be the basis of the offeror's quote? If the Government is leaving the number of hours up to the offerors to propose, can the Government provide adequate workload measures or historical workload, in addition to PWS 5(a) - 5(m), which offerors can use to estimate total labor effort?

Answer: Refer to question 9 and 11.

27) Are contract staff required to obtain Government clearance? If so, at what level?

Answer: No, contractors will not be required to obtain clearances as all materials will be unclassified.

28) Will government provide licenses to graphics and media editing software named in the PWS, or is Contractor to furnish all software licenses necessary to conduct the work?

Answer: No, government will not provide licenses for any of the required graphics/media editing software.

Assumption is that vendor has the necessary software to provide graphics support and will provide products/deliverables in standard formats e.g. .jpeg, .png, .svg, etc.)

29) What constitutes a third party? We have these folks on staff.

Answer: QUOTES FROM THIRD PARTIES WILL BE CONSIDERED NON-RESPONSIVE AND WILL BE EXCLUDED FROM CONSIDERATION FOR AWARD. The Government will accept quotes directly from graphic design companies.

30) Do you expect this to be a FTE? Or available on an on-call basis when projects are needed.

Answer: Available on an on-call basis when projects are needed. This is not a full-time position.

31) Would you consider making the past performance five years?

Answer: In accordance with Section L, paragraph f, Quoters shall submit all Government and/or commercial contracts for the prime offeror and each major subcontractor in performance or awarded during the past three (3) years, from the issue date of this RFQ, which are relevant to the efforts required by this solicitation. In the case of an quoter without a record of relevant past performance or for whom information on past performance is not available or sparse that no meaningful past performance rating can be reasonably assigned, the quoter may not be evaluated favorably or unfavorably on past performance (see FAR 15.305(a)(2)(iv)). Therefore, the quoter shall be determined to have unknown past performance. In the context of acceptability, unacceptability, “unknown” shall be considered “acceptable.”

32) Are there existing branding guidelines that need to be strictly followed?

Answer: SOUTHCOM has branding guidance that will be provided.

33) What are the specific file formats and sizes required for submissions?

Answer: Standard formats like .jpeg, .svg, .png, etc. Additionally, the rights to products/deliverables need to be conveyed to be able to share products with a printing facility.

34) What is the expected turnaround time for reviews and feedback from USSOUTHCOM?

Answer: NLT 14 calendar days from the date of submission.

The following have been modified:

PERFORMANCE WORK STATEMENT

PERFORMANCE WORK STATEMENT (PWS)

United States Southern Command (USSOUTHCOM)

Directorate of Logistics Graphic Design

Part 1

General Information

1. GENERAL: This is a non-personal services contract under which the personnel rendering the services are not subject, either by the contract’s terms or by the manner of its administration, to the supervision and control usually prevailing in relationships between the Government and its employees. The United States (U.S.) Government shall not exercise any supervision or control over the Contractor’s employees performing the tasks herein. Such contract employees shall be accountable solely to the Contractor who, in turn shall be responsible to the U.S. Government.

1.1 Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform graphic designs as defined in this PWS. The contractor shall perform to the standards in this contract.

1.2 Background: The United States Southern Command (USSOUTHCOM)- Theater Logistics Readiness Program (TLRP) in support of the Humanitarian Assistance and Disaster Response (HADR) Logistics Handbook for the Western Hemisphere and the Theater maintenance Partnership Initiative (TMPI) require graphic design support across all media including digital, video, mobile, social, and other broadcast platforms.

1.3 Objectives: This is a non-personal services contract to provide graphic design support across all media including digital, video, mobile, social, and other broadcast platforms. The contractor shall work cooperatively with the USSOUTHCOM J4 as an authoritative source on branding standards, guidelines and implementation of branding on visual materials; provide input on all aspects of the national and internation interaction with the USSOUTHCOM J4 brand, including USSOUTHCOM partners, and other external stakeholders.

1.4 Scope: Contractor shall provide non-personal graphic design services to include developing and coordinating creative designs to enhance storytelling; produce layouts and subject matter information which demonstrate advanced working knowledge and familiarity with design and communication strategy across all media including digital, video, mobile, social, and other broadcast platforms; provide advanced technical dialogue and support in visual communications and computer graphics; provide technical expertise and artistic guidance in visual information and communications; transform novel ideas and information into communication products that are visually consistent with USSOUTHCOM design vernacular; display sound judgment and knowledge in depicting and emphasizing various aspects of the subject matter to develop and present appealing visual products; provide advisory services on branding matters; coordinate creative efforts across Agency programs; plan, lead and conduct special studies and pilot programs. As a technical expert, coordinate with vendors and contractors on product development.

1.5 Period of Performance: The period of performance shall be for one (1) Base Year of 6 months.

1.6 General Information:

1.6.1 Quality Control Plan (QCP): Not Applicable

1.6.2 Quality Assurance (QA): Not Applicable.

1.6.3 Recognized Holidays: The contractor is not required to perform services on holidays.

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day President’s Day Veteran’s Day Memorial Day Thanksgiving Day Independence Day Christmas Day Juneteenth Day

1.6.4 Hours of Operation: The contractor is responsible for conducting business between the hours of 0700-1600 Monday through Friday, except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. For other than firm fixed price contracts, the contractor will not be reimbursed when the government facility is closed for the above reasons.

The Contractor must, at all times, maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons.

1.6.5 Place of Performance: The work to be performed under this contract will be performed remotely via email and other virtual platforms such as MS Teas and Zoom.go.

1.6.6 Type of Contract: The Government anticipates the award of a firm fixed price type contract.

1.6.7 Access and General Protection Policy and Procedures: Not Applicable.

1.6.8 Post Award Conference/Contract Periodic Progress Meetings: The contractor shall attend the post award conference convened by the contracting activity or contract administration office IAW Federal Acquisition Regulation (FAR) Subpart 42.5. The KO, Requiring Activity (RA), with other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings the KO will apprise the contractor of how the government views the contractor's performance and the contractor will apprise the Government of problems, if any, being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the government.

1.6.9 GOVERNMENT REPRESENTATIVE (GR). A Government Representative (GR) will be appointed to monitor this contract. The GR will monitor all technical aspects of the contract and assist in contract administration.

The GR is authorized to perform the following functions: assure that the contractor performs the technical requirements of the contract, perform inspections necessary in connection with contract performance, maintain written and oral communications with the contractor concerning technical aspects of the contract, issue written interpretations of technical requirements (including Government drawings, designs, specifications as needed), monitor contractor's performance and notify both the Contracting Officer and Contractor of any deficiencies, coordinate availability of Government furnished property, and provide site entry of Contractor personnel. The GR is not authorized to change any of the terms and conditions of the contract.

1.6.10 The Contractor shall provide graphic design services. The contractor is responsible for the performance of the work.

Minimum Qualifications for all key personnel are listed below:

• Bachelor degree in Digital Arts

• A minimum of 3-5 years of experience in graphic design.

• At least 3 years of experience working with Graphic Design software, e.g., Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, Media Encoder, After Effects, and Lightroom), and Quark Express.

• At least 3 years of experience with Web Design software, e.g., Adobe Dreamweaver CC, Adobe Flash CC, Macromedia Fireworks, HTLML 5, CSS3, JavaScript, Campaign Monitor, GoDelivery

• At least 3 years of experience working with Content Management Systems, e.g., Drupal, Hyperwave, SalesForce, Microsoft SharePoint Studio.

• At least 3 years of experience with 3D Creation software, e.g., Autodesk 3DS Max and Maya, Corel Bryce 3D, Corel Poser, Pixologic ZBrush, Maxon Cinema 4D, Blender 3D.

• At least 3 years of experience with Screen Capture and Webinar Streaming software. e.g., Adobe Captivate, Snagit Pro, Camtasia Studio, Adobe Breeze, Adobe Connect, Web-Ex, Go to Meeting

• At least 3 years of experience with Audio Editing Software, e.g., Pro Tools HD, Apple Soundtrack, Apple Logic Pro X, Sound Forge, Adobe Audition CC

• At least 3 years of experience with DVD authoring software, e.g., Adobe Encore CC, Apple DVD Studio Pro, Sony DVD Architect, Nero Platinum Suite

• At least 3 years of experience of Desktop Publishing software, e.g., Microsoft Office 365 for PC and Mac

• Demonstrated experience in digital photography and videography.

1.6.11 Special Qualifications or Certifications:

1.6.11.1 IA/IT Training Certification: Not applicable.

1.6.12 Identification of Contractor Employees: Not applicable.

1.6.12.1 Badging of Contractor Employees: Not applicable.

1.6.12.2 Uniform: Not Applicable.

1.6.13 Contractor Travel: Not Applicable.

1.6.14 Other Direct Costs (ODC): Not Applicable

1.6.15 Data Rights: The Government has unlimited rights to all documents/material produced under this contract.

All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the Contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.6.16. Non-Disclosure Requirements: Performance under this contract may require the Contractor to access data and information proprietary to a Government agency, another Government Contractor, or of such nature that its dissemination or use other than as specified in this work statement would be adverse to the interests of the Government or others. Neither the Contractor, nor Contractor personnel, shall divulge, nor release data or information developed, or obtained under performance of this work statement, except to authorize Government personnel or upon written approval of the KO. The Contractor shall not use, disclose, or reproduce proprietary data, which bears a restrictive legend, other than as specified in this PWS. All documentation showing individual names or other personal information shall apply, and shall be controlled and protected under the provisions of the Privacy Act of 1974, Public Law 93-579, 5 United States Code (U.S.C.) Section 552a.

1.6.16.1 Non-Disclosure Statements: Not Applicable.

1.6.16.2 Advertisement and Social Media: The Contractor shall NOT post information to public website or social media locations, personal or professional, that in any way disclose names, locations, hotel data, participants, discussions, pictures, etc. before, during or after the contract period of performance without the express consent of the Government. The use of propaganda violates DOD Commercial Use of Imagery Guidelines stated at (www.dimoc.mil/resourcess/limitations/). The Contractor shall not cite any information (e.g., contract information, pictures, locations, etc.) obtained through this contract on any marketing tools to include its company website.

1.6.16.3 Information Assurance: At no time will the Contractor or associated sub-contractor employees transmit government documents or information over using methods that do not meet the security requirements specified in the National Institute of Standards and Technology (NIST) Special Publication (SP) 800-171, "Protecting Controlled Unclassified Information in Nonfederal Information Systems and Organizations" such as personal electronic mail accounts, public digital data storage sites (cloud storage), social media platforms or instant messaging. Approved government sites such as U.S. Army Aviation and Missile Research Development and Engineering Center (ARMDEC) Safe Exchange at https://safe.amrdec.army.mil/SAFE/About.aspx, or All Partners Access Network (APAN) at https://community.apan.org/, or other transmission means determined by the government must be used.

1.6.17 Organizational Conflict of Interest (OCI): Contractor and subcontractor personnel performing work under this contract may receive, have access to, or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.6.18 Phase-in/Phase-Out (PIPO) Period: Not Applicable.

1.6.19 General Training Requirements: Not Applicable.

1.6.20 Overseas Training Requirements: Not Applicable.

1.6.21 Foreign (OCONUS) Requirements: Not Applicable.

1.6.22 Synchronized Pre-deployment and Operational Tracker (SPOT): Not Applicable.

1.6.23 Safety: Not Applicable.

1.6.24 Environmental Compliance: Not Applicable.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. Definitions:

2.1.1 Area of Responsibility. The U.S. Southern Command (USSOUTHCOM) area of responsibility (AOR) includes the geographic areas of Antigua and Barbuda, Argentina, Aruba, Barbados, Belize, Bolivia, Brazil, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands, French Guiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mayotte, Montserrat, Nicaragua, Panama, Paraguay, Peru, Saint Barthélemy, Saint Martin, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Saint Maarten, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, and Venezuela.

2.1.2. Contractor. The total contractor organization or a separate entity of it; such as an affiliate, division, or plant that performs its own purchasing.

2.1.3. Contracting officer (KO). A person with the authority to enter into, administer, and/or terminate contracts and make related determinations and findings.

2.1.4. Defective Service. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5. Deliverable. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6. Key Personnel. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7. Performance Work Statement (PWS). A statement of work for performance-based acquisitions that describes the required results in clear, specific, and objective terms with measurable outcomes.

2.1.8. Work Day. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.9. Work Week. Monday through Friday, unless specified otherwise.

2.2 Acronyms:

AFFSSIR Armed Forces Repository of Specimen Samples ALMS Army Learning Management System ANSI American National Standards Institute AOR Area of Responsibility AR Army Regulation ATCTS Army Training Certification Tracking System AT Anti-Terrorism CAC Common Access Card CFR Code of Federal Regulations CI Counter Intelligence CLIN Contract Line Item Number CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative DD Form 254 Department of Defense Contract Security Requirement List DNA Deoxyribonucleic Acid (DNA) DOD Department of Defense DODD Department of Defense Directive DODI Department of Defense Instruction FAR Federal Acquisition Regulation FHP Force Health Protection FCG Foreign Clearance Guide FN Foreign National FY Fiscal Year GFE Government Furnished Equipment GFP Government Furnished Property GFS Government Furnished Services HADR Humanitarian Assistance and Disaster Response IA Information Assurance IAW In Accordance With IT Information Technology JPAS Joint Personnel Adjudication System JTR Joint Travel Regulation

KO Contracting Officer LN Local National LOA Letter of Authorization MNL Multinational Logistics NCIC-III National Crime Information Center Interstate Identification Index NIST National Institute of Standards and Technology ODC Other Direct Costs OCI Organizational Conflict of Interest OCONUS Outside Continental United States (includes Alaska and Hawaii) ODC Other Direct Costs OSHA Occupational Safety and Health Administration OPSEC Operation Security PIPO Phase In/Phase Out PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QCP Quality Control Program RA Requiring Activity SCR Service Contract Reporting SOP Standard Operating Procedures SPOT Synchronized Predeployment and Operational Tracker TCN Third Country National TE Technical Exhibit TLRP Theater Logistics Readiness Program TMPI Theater Maintenance Partnership Initiative U.S.C. United States Code USSOUTHCOM United States Southern Command

PART 3 and 4 Government Furnished Equipment (GFE), Government Furnished Property (GFP), and Government Furnished

Services (GFS)

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1. Services The Government will provide all material printing services.

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 General: Graphic design will be coordinated via email and other virtual platforms such as MS Teams and Zoom.gov. The contractor shall provide graphic design support across all media including digital, video, mobile, social, and other broadcast platforms.

PART 5

SPECIFIC TASKS

5. Specific Tasks:

Tasks consist of the following:

(a) Serve as an authoritative source on USSOUTHCOM J4 branding standards, guidelines and implementation of branding on visual materials.

(b) Provide input on all aspects of the national and internation interaction with the USSOUTHCOM J4 brand, including USSOUTHCOM partners, and other external stakeholders.

(c) Collaborate with various stakeholders within the Office of Strategic Communications, Public Affairs and with staff in other offices to ensure branding is consistent throughout all publicly reproduced images and materials.

(d) Provide advanced technical consultation and support in visual communications and computer graphics.

(e) Provide technical expertise and artistic guidance in visual information and communications.

(f) Transform novel ideas and information into communication products that are visually consistent with

USSOUTHCOM design vernacular.

(g) Display sound judgment and knowledge in depicting and emphasizing various aspects of the subject matter to develop and present appealing visual products.

(h) Provide advisory services on branding matters.

(i) Coordinate creative efforts across Agency programs.

(j) Plan, lead and conduct special studies and pilot programs.

(k) As a technical expert, coordinate with vendors and contractors on product development.

(l) Projected projects for each year are estimated to be a minimum of nine (9).

(m) For Base Year currently nine (9) projectes are required or sixteen (16) if the Spanish language counterparts will be considered a stand-alone project. The following are focus areas:

o Logo for MNL/TLRP o Logo for TMPI o Overall image/brand work (tagline, basic marketing materials, etc.) - in English and Spanish o TLRP Handout/s (e.g. tri-fold, bi-fold, booklet) - in English and Spanish o TMPI Handout/s (e.g. tri-fold, bi-fold, booklet) - in English and Spanish o TLRP conference/event banner(s) - in English and Spanish o TMPI conference/event banner(s) - in English and Spanish o Rework the standard TMPI briefing (specific areas/concepts needing editing will be provided) - in English and Spanish o Create new TLRP briefing - in English and Spanish

SECTION F - DELIVERIES OR PERFORMANCE

The following Delivery Schedule item for CLIN 0001 has been changed from:

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

POP 27-SEP-2024 TO

31-MAR-2025

N/A HQ USSOUTHCOM

STEVEN CARRO

9301 NW 33RD STREET

MIAMI FL

305-437-2514 FOB: Destination

W91LMH

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

POP 27-SEP-2024 TO

31-MAR-2025

N/A HQ USSOUTHCOM

STEVEN CARRO

9301 NW 33RD STREET

MIAMI FL

305-437-2514

The following Delivery Schedule for CLIN 1001 has been deleted:

CAGE

POP 01-APR-2025 TO

31-MAR-2026

N/A HQ USSOUTHCOM

STEVEN CARRO

9301 NW 33RD STREET

MIAMI FL

305-437-2514

The following Delivery Schedule for CLIN 2001 has been deleted:

CAGE

POP 01-APR-2026 TO

31-MAR-2027

N/A HQ USSOUTHCOM

STEVEN CARRO

9301 NW 33RD STREET

MIAMI FL

305-437-2514

SECTION I - CONTRACT CLAUSES

The following have been deleted:

52.217-9 Option To Extend The Term Of The Contract MAR 2000

SECTION L - INSTRUCTIONS, CONDITIONS AND NOTICES TO BIDDERS

ADDENDUM TO 52.212-1

INSTRUCTIONS TO QUOTERS

I. Quoters are cautioned to comply with all instructions within this solicitation to ensure submission of a complete proposal in accordance with FAR 52.212-1, Instructions to Offerors. Failure to furnish a complete proposal may result in the proposal being unacceptable to the Government and elimination from consideration for award (See FAR 15.208 for further information regarding late proposals).

II. Place of Delivery: Services will be inspected/accepted in accordance with the specifications outlined in the Solicitation.

III. The quoter shall submit the following:

a) Standard Form (SF) 1449: Block 17(a) shall include the following information: Company Name, Address, Telephone Number, Email Address and Fax Number, Contractor DUNS Number and Commercial and Government Entity (CAGE) Code.

b) Section B shall include the following: Unit Price, Extended Prices for each CLIN. Blocks 30(a)- 30(c) must be completed. Vendor shall insert per hour cost.

c) SF30: Signed acknowledgement of amendments (if applicable).

Technical information to include literature and pictures.The following material shall be submitted.

Factor Title Digital Copies

Maximum Pages

I Technical - Subfactor 1 Subfactor 2

1 30

II Past Performance 1 5 III Cost/Price 1 No Page

Limit

d) Factor I-Technical Volume: The Government plans to evaluate the quoters technical capabilities to meet the agency needs as per the Performance Work Statement by:

i. Subfactor 1: This subfactor evaluates the offeror’s Technical Capability. The Offeror will provide information to substantiate the following: Requesting examples, sample work, and/or understanding of the following focus areas:

o Logo for MNL/TLRP o Logo for TMPI o Overall image/brand work (tagline, basic marketing materials, etc.) - in English and Spanish o TLRP Handout/s (e.g. tri-fold, bi-fold, booklet) - in English and Spanish o TMPI Handout/s (e.g. tri-fold, bi-fold, booklet) - in English and Spanish o TLRP conference/event banner(s) - in English and Spanish o TMPI conference/event banner(s) - in English and Spanish o Rework the standard TMPI briefing (specific areas/concepts needing editing will be provided) -in English and Spanish o Create new TLRP briefing - in English and Spanish

ii. Subfactor 2: Minimum Experience- The contractor shall submit detailed resumes and/or portfolios from graphic designers. This will help assess their qualifications, experience, and design style. We would emphasize the following elements:

• Relevant experience: Highlight projects that are similar to our design needs.

• Design skills: Demonstrate proficiency in design software (e.g., Adobe Creative Suite) and knowledge of design principles.

• Industry knowledge: Show understanding of relevant industries or markets.

• Client testimonials: Include positive feedback from previous clients.

The contractor shall have the following minimum experience:

• Bachelor degree in Digital Arts

• A minimum of 3-5 years of experience in graphic design.

• At least 3 years of experience working with Graphic Design software, e.g., Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, Media Encoder, After Effects, and Lightroom), and Quark Express.

• At least 3 years of experience with Web Design software, e.g., Adobe Dreamweaver CC, Adobe Flash CC, Macromedia Fireworks, HTLML 5, CSS3, JavaScript, Campaign Monitor, GoDelivery

• At least 3 years of experience working with Content Management Systems, e.g., Drupal, Hyperwave, SalesForce, Microsoft SharePoint Studio.

• At least 3 years of experience with 3D Creation software, e.g., Autodesk 3DS Max and Maya, Corel Bryce 3D, Corel Poser, Pixologic ZBrush, Maxon Cinema 4D, Blender 3D.

• At least 3 years of experience with Screen Capture and Webinar Streaming software. e.g., Adobe Captivate, Snagit Pro, Camtasia Studio, Adobe Breeze, Adobe Connect, Web-Ex, Go to Meeting

• At least 3 years of experience with Audio Editing Software, e.g., Pro Tools HD, Apple Soundtrack, Apple Logic Pro X, Sound Forge, Adobe Audition CC

• At least 3 years of experience with DVD authoring software, e.g., Adobe Encore CC, Apple DVD Studio Pro, Sony DVD Architect, Nero Platinum Suite

• At least 3 years of experience of Desktop Publishing software, e.g., Microsoft Office 365 for PC and Mac

• Demonstrated experience in digital photography and videography.

e) Factor II- Past Performance Volume: Quoters shall submit all Government and/or commercial contracts for the prime offeror and each major subcontractor in performance or awarded during the past three (3) years, from the issue date of this RFQ, which are relevant to the efforts required by this solicitation. Relevant efforts are defined as services/efforts that are the same as or similar to the effort (as compared to NAICS code 541430) required by the RFQ. A maximum of three (3) contract submissions will be evaluated.

Note: In conducting the Past Performance evaluation, the Government reserves the right to use both the information provided in the offeror’s Past Performance Volume and information obtained from other sources, such as the Past Performance Information Retrieval System (PPIRS) or similar systems, Defense Contract Management Agency (DCMA) and commercial sources. Quoters are reminded that both independent data and data provided by Quoters in their proposals may be used by the Government to evaluate offeror past performance. However, the burden of providing thorough, complete, and current past performance information as requested in this paragraph remains with the Quoters. Quotes that do not contain the information requested by this paragraph risk rejection or a less than acceptable performance rating by the Government. All past performance comments received will be taken into account and could affect the overall rating. The overall past performance evaluation is a subjective decision based on the whole of all data received. In the case of an quoter without a record of relevant past performance or for whom information on past performance is not available or sparse that no meaningful past performance rating can be reasonably assigned, the quoter may not be evaluated favorably or unfavorably on past performance (see FAR 15.305(a)(2)(iv)). Therefore, the quoter shall be determined to have unknown past performance. In the context of acceptability, unacceptability, “unknown” shall be considered “acceptable.”

f) Factor III- Cost/ Price . Prices furnished shall be all inclusive and in U.S. Dollars. When preparing the quotations, offerors will include the price per unit (Unit Price) for each of the Contract Line Item Numbers (CLINs) or SubCLINs, and then provide the total price (Amount) for the CLIN or SubCLIN by multiplying the quantity required by the price per unit. The offeror shall then total all priced CLINs and SubCLINs and enter the total in Block 26 (Total Award Amount). Vendor shall insert per hour rate for graphic design.

g) Minimum Quote Acceptance Period - The quote acceptance period is 30 days. The Quoter shall make a clear statement in its Quote Documentation that the quote is valid for a period of not less than 30 days from closing date of the RFQ.

Note: Relative Order of Importance Factor 1 Technical is more important than Factor 2 Past Performance, when combined, are…