KSARNG KAB PWS FY26.pdf

PERFORMANCE WORK STATEMENT (PWS)

NCSA Media Services

1.0 General:

This requirement is to provide the Kansas Army National Guard (KSARNG) broadcasting rights and airtime advertise throughout the state of Kansas using the Non-commercial Sustaining Announcement (NCSA) program. The Kansas Association of Broadcasters (KAB) offers commercial radio and television stations throughout Kansas that voluntarily participate in the Association’s Non-commercial Sustaining Announcement/Public Education Partnership Program (“NCSA/PEP Program”) by donating air time for use by KAB in its NCSA/PEP Program. Under the NCSA/PEP Program, the KAB provides certain use of KAB’s bank of airtime donated by participating stations for the broadcast of NCSA/PEP announcements and distribution of such announcements to stations Kansas-wide. NCSA/PEP Announcements to be aired over the participating stations sufficient to achieve a minimum value at four (4) times lower than what would otherwise be offered and sold to the general commercial markets. This Program is offer exclusively through individual State Associations of Broadcasters which represents a variety of broadcast markets throughout the state. Various state and local Government agencies use this program to promote safety issues/initiatives, services, emergency awareness and preparedness, consumer protection and education and many others. The primary objective is to reach the Kansas Army National Guard (KSARNG) target demographics of 17-24 year-olds, then 25-35 year-olds.

The NCSA/PEP Programs are only offered to Government entities or Non-profit organizations. The KAB which represents its radio and television broadcasters, offers broadcasts in a variety of markets throughout the state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) central standard time. This contract is intended to help Government agencies and nonprofit organizations deliver their important public interest messages effectively and affordably.

The KSARNG’s objective is to have radio and television enhance KSARNG’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. This contract will further the KSARNG’s objective by increasing public awareness of KSARNG, clarifying public understanding of KSARNG’s mission, and improve the public’s perception of the Guard at the local level throughout the state.

The KSARNG will provide advertising/marketing services to ensure maximum exposure and advertising value possible with KAB. KSARNG will be required to duplicate media (i.e. copy digital file or burn CDs), design creative packaging, and send to KAB. The KSARNG negotiates and establishes an agreement with KAB outlining the expectations for the airings of the KSARNG materials as demonstrated in their proposal.

1.1 Scope: The Contractor shall provide all personnel, equipment, tools, materials, supervision and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform KSARNG with PSA services as defined in this PWS.

1.2 Background: ARNG established the national NCSA and PSA programs in 1995.

Initially, NCSA and PSA programs were a task order that fell under the Traditional Advertising Indefinite Delivery Indefinite Quantity (IDIQ) contract. The National Guard expanded the NCSA and PSA programs nationally in 1996 after trying it in several states and has been using it ever since. The Army National Guard is the only organization that uses NCSAs on a national basis. In 2001, the determination was made to create a separate IDIQ contract for the NCSA and PSA programs (funding amount changes every year) and the first long-term IDIQ was awarded in 2002 (CVDH-40-02-A-0001).

1.3 Period of Performance (PoP): The PoP for this contract is 12 months, and the anticipated start date of performance is 16 March 2026- 15 March 2027.

1.4 General Information:

1.4.1 Quality Control (QC): The contractor shall create and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall create and implement procedures to identify, prevent and ensure non-recurrence of defective services. The contractor QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall create QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS). After Government acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO) acceptance in writing of any proposed changes to its QCP.

1.4.2 Quality Assurance (QA): The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards shall be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.4.3 Recognized Holidays: Agreement between the KAB and COR shall determine the manner in which the requirements set forth in this PWS are to be accomplished.

However, the KAB is being notified the Government may not be available on recognized Federal Holidays, with the exception of any automated system generated airtime. A list of federally recognized holidays is available on http://www.opm.gov/policy-data- oversight/snow-dismissal-procedures/federal-holidays.

1.4.3 Place and Performance of Services: The Contractor shall have a point of contact (POC) available between the hours of 9:00 AM to 5:00 PM EST Monday through Friday, except on recognized U.S. holidays. Contractor’s place of performance shall be at the Contractor’s facility. However, the Contractor is allowed to have in-person meetings with Government personnel, and at a location other than the Contractor’s facility, if they determine the meetings are needed to ensure the below tasks are met.

http://www.opm.gov/policy-data-

The Government will provide the Contractor with any necessary Government personnel rosters upon award. The Contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS.

When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the work force are essential.

1.4.4 Security Requirements: The Contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the Contracting Officer’s Representative (COR). The Contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. The Contractor shall ensure compliance with all personal identity verification requirements as directed by Department of Defense (DoD), Headquarters Department of the Army (HQDA) and/or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in Contractor security policies or processes

1.4.4.1 COMSEC/IT Security: All communications with DoD organizations are subject to communications security (COMSEC) review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations.

DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations.

Therefore, the Contractor is advised that any time Contractor personnel place or receive a call, they are subject to COMSEC procedures. The Contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.4.4.2 Reserved

1.4.4.3 Protection of Personally Identifiable Information (PII): The Contractor shall protect all PII encountered in the performance of services in accordance with Defense Federal Acquisition Regulation Supplement (DFARS) 224.103, DoDI 5400.11, DoD Privacy and Civil Liberties Program, and DoDM 5400.11 Volume 2. If a PII breach results from the Contractor’s violation of the mentioned policies, the Contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals whose PII has been compromised.

1.4.4.4 Reserved

1.4.5.5 Reserved

1.4.5.6 Reserved

1.4.5.7 Reserved

1.4.5.8 Reserved

1.4.6. Physical Security: The Contractor shall safeguard all Government property provided for Contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.7. Post Award Conference/Periodic Progress Meetings: The Contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5. The KO, COR, and other Government personnel as appropriate, may meet periodically with the Contractor to review the Contractor’s performance. At these meetings, the KO will apprise the Contractor of how the Government views the Contractor’s performance and the Contractor shall apprise the Government of problems, if any, being experienced. The Contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.8. Contract Manager (CM): The Contractor shall designate a CM who shall ensure performance under this contract. The name of this person and an alternate, who shall act for the Contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the Contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions and ensure adequate performance of services. The CM shall ensure that Contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure Contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the Contractor.

1.4.9 Shipping Costs: The Contractor will NOT be reimbursed for the costs of shipping training aids. The Contractor shall propose shipping costs as part of the proposal. The proposed shipping cost will be part of the Contractor’s overhead within the firm-fixed pricing provided.

1.4.10 Data Rights: The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government-owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the Contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.11 Organizational Conflicts of Interest (OCI): The Contractor and Subcontractor personnel performing services under this contract may receive, have access to or participate in the creation of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The Contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI. The Contractor shall also disclose to the Government any instance of a recommended media property or related service being one that the Contractor has no-charge or discounted access to via a barter or internal programmatic trading desk (or similar) arrangement.

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 CONTRACTOR: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO): A person with authority to enter into, administer, and or terminate contracts/contracts, and make related determinations and findings on behalf of the Government. Note: The only individual who can legally bind the Government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR): An employee of the U.S.

Government designated by the KO to monitor Contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations.

This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE: A service output that does not meet the standard of performance associated with the PWS.

2.1.5 DELIVERABLE: Anything that can be physically delivered and includes non- manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 PHYSICAL SECURITY: Actions that prevent the loss or damage of Government property.

2.1.8 QUALITY ASSURANCE: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of Contractor performance.

2.1.10 QUALITY CONTROL: All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR: One that enters into a contract with a prime Contractor. The Government does not have privity of contract with the Subcontractor.

2.1.12 WORK DAY: The number of hours per day the Contractor provides services in accordance with the contract.

2.1.13 WORK WEEK: Monday through Friday, unless specified otherwise.

2.2 ACRONYMS:

AQL Acceptable Quality Level AR Army Regulation ARNG Army National Guard AT Awareness Training AUP Acceptable Use Policy CAC Common Access Card CFP/M/E Contractor Furnished Property, Materials, Equipment CID Campaign Identifications CM Contract Manager CMRA Contractor Manpower Reporting Application COMSEC Communications Security COR Contracting Officer Representative DAM Digital Access Management HQDA Headquarters, Department of the Army DEERS Defense Enrollment Eligibility Reporting System DFARS Defense Federal Acquisition Regulation Supplement DMA Designated Marketing Area

DoD Department of Defense DTM Directive Type Memorandum FAR Federal Acquisition Regulation

FDO GFP/M/ES

Fee Determining Official Government Furnished Property, Material, Equipment and Services

IA Information Assurance IDIQ Indefinite Delivery Indefinite Quantity IS Information Systems IT Information Technology JTR Joint Travel Regulation KO Contracting Officer MSR Monthly Status Report NASBA National Alliance of State Broadcasters Associations NCSA Non-Commercial Sustaining Announcements NGR National Guard Regulations OCI Organizational Conflict of Interest OPSEC Operations Security PEP Public Education Partnership PII Personally Identifiable Information POC Point of Contact PoP Period of Performance PRS Performance Requirements Summary PSA Public Service Advertising PWS Performance Work Statement QA Quality Assurance QAE Quality Assurance Evaluator QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program ROI Return on Investment SBA State Broadcasters Associations SRSC Strength Support Readiness Center

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide, incidental to services being provided, the following:

(1) National Guard Regulations (NGR) 601-1;

(2) ARNG Style Guide/Graphic Standards (“Style Guide”);

(3) KSARNG Recruiting Battalion Command POC;

(4) KSARNG-specific trademarked logos;

(5) Marketing Non-commissioned Officer contact roster and

(6) all pre-recorded radio and television commercials.

4.0 Contractor Furnished Property, Material, Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-

Furnished in Paragraph 3.0, the Contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1 and throughout this PWS.

5.0 Requirements: The Contractor shall perform the following tasks:

General: The following Section 5.1 to 5.9.2 are relevant for “PSA In-Home”.

5.0.1 This contract is to provide the KSARNG the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising. The primary objective is to reach the KSARNG target demographic of 17-24 year-olds, then 25-35 year-olds.

5.1 The Contractor shall comply with: (1) ARNG Style Guide/Graphic Standards (“Style Guide”), and (2) Electronic and Information Technology Accessibility Standards (Section 508) which is viewable online http://www.access-board.gov/guidelines-and- standards/communications-and-it/about-the-section-508-standards/section-508-standards. This Style Guide will provide all KSARNG Approved Logo(s).

5.2 The Contractor shall draft a Monthly Status Report (MSR). The Contractor shall draft a summary of all tasks undertaken during the previous month and any specified tasks identified in the PWS into a MSR. The written report shall be submitted monthly to the COR and KO no later than the end of every following month via email.

A sample of the MSR shall be submitted to the COR and KO for review and approval within seven (7) business days after award. The MSR shall, at a minimum, consist of the following:

(1) a section breaking down monthly activities;

(2) a detail of tasks accomplished performance standard and task;

(3) deliverables completed;

(4) critical actions/issues;

(5) problems/issues encountered;

(6) program recommendations;

(7) breakdown of spots aired by Designated Marketing Area (DMA);

(8) list of digital media placement;

(9) any tasks referencing the MSR below.

5.3 The Contractor shall use only KSARNG-specific trademarked logos. The Government will also make available the current video/photo library, a library containing approved creative pictures, banners, electronic imagery, and videos for Contractor use. The COR will provide access to current site library at the Post-Award Meeting. The library is managed by the Government. All Contractor created advertising shall be approved by the COR prior to any posting. All Contractor approved imagery and videos shall be uploaded to the library by the Contractor on a monthly basis. All advertising and content produced and using the National Guard trademarked logos shall be the property of the KSARNG.

5.4 The Contractor shall also use the Army National Guard’s “Return on Investment (ROI) Tracking Tool” for all online banner media placement. The ROI Tracking Tool is a custom- built web-based campaign management portal exclusively designed for the National Guard providing a transparent, collection control, and http://www.access-board.gov/guidelines-and-http://www.access-board.gov/guidelines-and-tracking of ROI data for all ARNG marketing and advertising campaigns. The COR will provide access permission to the ROI Tracking Tool at the Post-Award Meeting.

The Contractor shall use the ROI Tracking Tool to create and track campaigns and programs by Campaign Identifications (CIDs). The ROI Tracking Tools provides a standardized and controlled way of creating a campaign URL, which appends a unique tracking tag in the query string of the URL targeting http://www.nationalguard.com. The Government will provide orientation on the ROI tracking Tool within fourteen (14) days after contract award. The ROI Tracking Tool will generate Monthly Reports that will be available to the Contractor. The Contractor shall create reports within the ROI tool as needed.

5.5 The Contractor shall ensure “NationalGuard.com/Kansas” and/or “1-800-GO- GUARD” is advertised on all advertising placements. All digital advertisements will have an embedded hyperlink to www.NationalGuard.com/Kansas. The Contractor shall also use specialized embedded hyperlinks to specific pages within www.nationalguard.com. An example is: a “campaign” to target college-bound high school students who seek information on college tuition would be sent to http://www.nationalguard.com/college instead of the NationalGuard.com home page. Specialized embedded hyperlinks will be part of CIDs for tracking ROI.

5.6 The Contractor shall work with the Government (KSARNG and SRSC) to ensure updated usage agreements for any relevant release of rights/claims are established and correctly reflected in the traffic instructions prior to distribution.

The Government will provide talent releases to Contractor for verification that all talent has been cleared/verified. The Contractor shall keep a record of all agreements and a full list shall be included in the contract’s first MSR and only changes to that list in the follow- on MSRs.

5.7 The Contractor shall distribute announcements or spots in different languages (English and Spanish - depending on individual SBA agreements and/or State requests approved by the COR). The Contractor shall confirm any additional announcements/ materials requested meet contractual requirements.

5.7.1 The Contractor shall provide usage arrangements for PSA In-home materials to be allowed for web-streaming after Government verifies in writing that all Government-created spots use talent approved for web-streaming. The Contractor shall indicate in the traffic instructions which materials being provided to the SBAs and PSA In-Home Media Providers are suitable for web streaming. All web-streaming creative materials shall use the ROI Tracking tool (see also Section 5.4).

5.7.2 The Contractor shall maintain a Contact Log Report of all KAB and PSA Media Providers contact information including: (1) name; (2) email addresses; (3) phone numbers; (4) fax number; and (5) street addresses (for deliveries). The Contractor will provide Contact Log Report as an attachment to the MSR.

5.7.3 The Contractor shall ensure that: DMA plays and prime time and late evening plays are met as stated in Attachment 1.

http://www.nationalguard.com/ http://www.nationalguard.com/Kansas http://www.nationalguard.com/ http://www.nationalguard.com/college

5.8 KAB Agreement Specific Services:

5.8.1 The Contractor shall project and track performance metrics and conduct campaign analysis via the Monthly Performance Tracking Report. The Contractor shall propose, then adhere to the performance metrics in their proposal optimizing the Government’s ability to obtain the best ROI. The Performance Tracking Report shall include, at a minimum the following:

(1) Total investment in SBA;

(2) Length of advertisements;

(3) Total ROI for State and DMA based on time and dates of plays

(4) Total Dollar value received had the Government purchase the individual commercial;

(5) percentage of advertisements on radio;

(6) and percentage of advertisements on television. Any additional information in the Performance Tracking Report shall be incorporated from the Contractor’s proposal. The Monthly Performance Tracking Report shall be provided to the COR as an attachment to the MSR.

5.9 Contractor Performance Analysis:

5.9.1 The Contractor shall analyze Monthly Reports and verify station affidavits of airtime received using third-party media tracking tools. The Contractor shall provide the Government with access (e.g. password) to any tracking system they utilize. The Contractor shall propose the type(s) of third-party media tracking tools in their proposal. The Contractor shall provide a Television Frequency Breakdown Report analyzing performance and calculate metrics including:

(1) the name of commercials aired;

(2) the date (to include the day of the week) and exact times the commercial aired;

(3) the name of the commercial which aired,

(4) Designated Market Area (DMA),

(5) the Station where the commercial aired

(6) the Network where the commercial aired;

(7) the Daypart the commercial aired, and

(8) Daypart Percentages. The Television Frequency Breakdown Report shall be provided to the COR as an attachment to the MSR.

5.9.2 The Contractor may make recommendations to the COR for improvements.

6.0 Applicable Publications: Publications applicable to this PWS are listed below.

The Contractor must abide by all applicable regulations, publications, manuals, and local policies and procedures.

Publication (Chapter/Page)

Date of Publication

Mandator y or

Advisory

Website/Location

NGR 601-1 1-1-2019 Mandatory http://www.ngbpmc.ng.mil/ngr/

JTR 2023

(Updated monthly)

Mandatory https://www.travel.dod.mil/Policy- Regulations/Joint-Travel- Regulations

ARNG Style Guide/graphi c standards

Current Mandatory COR will provide

TECHNICAL EXHIBIT 1

http://www.ngbpmc.ng.mil/ngr/ http://www.travel.dod.mil/Policy-

Performance Requirements Summary (PRS) This PRS includes performance standards. The Government will use these standards to determine Contractor performance and shall compare Contractor performance to the Acceptable Quality Level (AQL) and Performance Standards.

PWS

Paragraph

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.1 The Contractor shall comply

with: (1) NGR 601-1; (2) ARNG Style Guide/Graphic Standards (“Style Guide”), and (3) Electronic and Information Technology Accessibility Standards

The Contractor shall comply 100% of the time

The Contractor shall comply 98% of the time

QA Plan and monitored by a Government Rep

5.2 The Contractor shall draft a

Monthly Status Report

(MSR)

Contractor shall submit a sample MSR at the post-award meeting.

The written report shall be submitted monthly to the COR and KO no later than the end of every following month via email.

Contractor shall submit a sample MSR at the post- award meeting. MSRs will be

COR/KO will review monthly reports

The contractor must include the additional data as stated in PWS Paragraph

5.11.1 as an attachment to the MSR. The MSR must be submitted timely and must be accurate 99.95% of the time.

submitted NLT the end of each month.

No more than 1 time shall the MSRs will be submitted later than the 12th business day of each month.

The contractor shall comply 99.5% of the time.

PWS

Paragraph

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.3 The Contractor shall use

only National Guard specific trademarked logos and material available through the current National Guard media library

A contractor shall use COR Approve material 99% of the time.

A contractor shall comply 95% of the time

COR will approve all created advertising prior to posting.

COR/KO will periodically check

DAM

5.4 Contractor shall use the

National Guard “Return on Investment (ROI) Tracking Tool” to create and track campaigns and programs by Campaign Identifications (CIDs).

The performance level for this task shall be determined via the Performance Matrix.

The performance level for this task shall be determined via the Performance Matrix.

COR will review Nationalguard.com ROI report periodically. COR will periodically check the ROI Tracking Tool.

5.5 The Contractor shall

ensure “NATIONALGUARD.com” and/or “1-800-GO-GUARD” is advertised on all advertising placements.

99.9% of placed content will comply with this task and meet the standards described in the Performance Matrix

99.5% of placed content will comply with this task and meet the standards described in the Performance Matrix

COR will review monthly ROI and NationalGuard.com reports

5.6 The Contractor shall ensure

updated usage agreements with radio and television stations for any relevant release of rights/claims) are established and correctly reflected in the traffic instructions prior to distribution.

The Contractor shall keep a record of all updated agreements 100% of the time

The Contractor shall keep a record of all updated agreements 98% of the time

The COR will review with submission of MSR

5.7 The Contractor shall

distribute announcements or spots in different languages.

The Contractor shall comply 100% of the time

The Contractor shall comply 95% of the time

The COR will randomly inspect

5.7.3 The Contractor shall

adhere to the preferred media distribution provided by the Government

The Contractor shall comply 100% of the time

The Contractor shall comply 95% of the time

The COR will randomly inspect

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.7.1 Contractor shall provide

usage arrangements for PSA materials to be allowed for web-streaming.

The performance level for this task shall be determined by the terms of the Contractor’s proposal.

The performance level for this task shall be determined by the terms of the Contractor’s proposal.

COR will review all SBA agreements to ensure usage arrangements for PSA materials to be allowed for web- streaming

5.8.1 The Contractor will be

held to the proposed ROI attachment for day parts and total airtime contained within their proposal. The proposed ROI will become the performance standard for this section.

The Contractor shall comply 100% of the time

The Contractor shall comply 95% of the time

The COR/KO will review monthly

5.8.1 Contractor shall submit a

Monthly Tracking Report

Contractor shall submit a Monthly Agreement Report as part of the MSR.

Contractor shall submit a Monthly Agreement Report as part of the MSR.

COR/KO will review monthly reports attached to the MSR

5.9.1 Contractor shall

analyze SBA metrics and provide a Television Frequency Breakdown Report.

Contractor shall insure the information submitted in the MSR is accurate and complete.

Contractor shall insure the information submitted in the MSR is accurate and complete

COR/KO will review Monthly data provided by the Contractor and Nationalguard.co m and compare with the MSR.

5.9.2 The Contractor shall make

recommendations for improvements to the Program to the COR

When required When required Reviewed as submitted by the Contractor

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.7.4 The Contractor shall

ensure that: Statewide Play totals, DMA plays and prime time and late evening plays are met as stated in Attachment 1

The Contractor must be in compliance 100% of the time

The Contractor shall ensure that at least 80% of the Statewide Plays, 80% of the DMA plays must be met and 80% of those plays must be prime time and late evening

COR/KO will review monthly

TECHNICAL EXHIBIT 2

Deliverables Schedule

Deliverable Task Frequency Number of Copies Medium/Format Submit To

1.4.1 QC Plan (QCP)

Proposal 1 Electronic Submission COR/KO

5.2 Monthly Status Report

(MSR)

Monthly 1 Electronic Submission COR/KO

5.7.2 Contact Log Report

Monthly 1 Electronic Submission COR/KO

5..8.1 Monthly Tracking Report

Monthly 1 Electronic Submission COR/KO

5.9.1 Television/Radio

Frequency Report

Within 30 days of award

1 Electronic Submission COR