RR_PWS_(Funk)_ao_18_Jan_2016.docx

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ANG Advertising and Marketing
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W9133L-16-R-0037
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MANDATORY FORMAT FOR

PERFORMANCE WORK STATEMENT (PWS)

FOR

AIR NATIONAL GUARD (ANG) RECRUITING AND RETENTION SERVICES

1. General

1.1 Scope of Work: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform ANG Recruiting and Retention Services, as defined in this PWS.

1.2 Background: The National Guard Bureau’s Air National Guard Recruiting and Retention Division (NGB/A1Y) provides recruiting and retention related policies, programs, procedures, and guidance to the ANG units within 54 states and territories. NGB/A1Y’s mission is to recruit and retain quality airmen and maintain congressionally authorized end-strength. Therefore, NGB/A1Y requires a full range of professional support services, advertising and marketing services.

1.3 Period of Performance (PoP). The Period of Performance shall be one (1) Base Year of 12 months and two (2) of 12-month option years.

Base Year:1 April 2016 through 31 March 2017
Option Year 1:1 April 2017 through 31 March 2018
Option Year 2:1 April 2018 through 31 March 2019

1.4 Place of Performance. The primary place of performance shall be determined on each task order.

1.4.1 Operating Hours. The operating hours shall be determined on each task order.

1.4.2 Recognized Holidays. The contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. The following are recognized US holidays.

New Year’s Day: January 1st Martin Luther King, Jr.’s Birthday President’s Day Memorial Day Independence Day: July 4th Labor Day Columbus Day Veteran’s Day: November 11th Thanksgiving Day Christmas Day

1.4.3 Telework. Not Applicable.

1.4.4 Unscheduled Gate / Base Closures. Unscheduled gate closures by the Security Forces may occur at any time causing all personnel entering or exiting a closed installation to experience a delay. This cannot be predicted or prevented. Contractors are not compensated for unexpected closures or delays. Vehicles operated by contractor personnel are subject to search pursuant to applicable regulations. Any moving violation of any applicable motor vehicle regulation may result in the termination of the contractor employee’s installation driving privileges.

1.4.5 Performance of Services During Crisis or Emergency Conditions. In the event of a crisis, services on this contract have been determined as non-essential and do not require continued support during the crisis

1.5 General Information

1.5.1 Air Force Privacy Act Program. Contractor personnel may be exposed to data subject to the Privacy Act of 1974. The Contractor shall ensure all its personnel assigned to perform work under this PWS take appropriate action to prevent disclosure of this information and follow the guidance provided in Air Force Instruction (AFI) 33-332, Air Force Privacy and Civil Liberties Program, 12 January 2015.

1.5.2 Air Force Messaging. Air Force Manual (AFMAN) 33-152, User Responsibilities and Guidance for Information Systems, 1 June 2012

Chapter 2, Information Systems and End User Devices (entire section)

Section 6.2, Air Force Messaging, (entire section)

Section 6.4, Electronic Message Format, (entire section)

1.5.3 Quality Control (QC). The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary. After acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO) acceptance in writing of any proposed changes to its QCP. (Reference TE 2, Deliverables Schedule)

1.5.4 Quality Assurance (QA). The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.6 Security Requirements. The contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the Contracting Officer’s Representative (COR). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by the local installation’s Security Forces, Director of Emergency Services or local Security Office. The contractor shall ensure compliance with all personal identity verification requirements as directed by Department of Defense (DoD), Headquarter Air Force and/or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in contractor security matters or processes.

The contractor shall:

a. Comply with the Computer Security Act of 1987 and all DoD and Air Force requirements for access to sensitive, but unclassified information and classified systems.

b. Ensure personnel assigned under this PWS shall have at least a favorably adjudicated National Agency Check with Inquiries (NACI).

c. Provide properly cleared personnel, providing security briefings, and ensuring compliance by its employees with the Government or Contractor security regulations.

d. Comply with all administrative and security requirements to obtain a Common Access Card (CAC).

e. Obtain Non-secure Internet Protocol Routing Network (NIPRNet) user accounts, as required by the COR.

f. Return of ALL badges (controlled/restricted area, local access, building, etc.) to include CAC (if necessary) and any other government property upon contract completion or when contract personnel no longer requires access to the installation (e.g. quits or the contract is terminated).

g. Coordinate with the site point of contact or sponsoring organization on all security issues and to gain access to the base and all areas necessary to execute this project.

h. Submit a Visit Request to the Chief, Information Protection and/or Security Management Office (SMO) no later than two weeks prior to installation commencement, to allow for crosscheck of all contractor personnel being granted access to any work location. New visit request will be submitted each time there is a change of personnel (additions/deletions) and at each contract renewal

i. Comply with established security procedures for entering an installation and its facilities, including special security procedures for entry to restricted or controlled areas. The government reserves the right to refuse entry to any individual at any work location.

j. Protect DoD information technology resources (e.g. installations, personnel, equipment, electronic media, documents, etc.) from damage, loss, theft or unauthorized physical access. The contractor shall ensure physical security is in accordance with DoDD 5200.28.

k. The contractor’s employees shall become familiar with and obey the regulations of the installation; including fire, traffic, safety and security regulations while on the installation. All contractor employees shall carry proper identification with them at all times.

1.6.1 COMSEC / IT Security. All communications with DoD organizations are subject to communications security (COMSEC) review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations. Therefore, the contractor is advised that any time contractor place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DoD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.6.2 Use of Government Information Systems. Use of Government Information Systems (IS) and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the AF’s and ANG’s Enterprise Information (EI). Contractor employees shall have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system. Contractor employees shall:

a. Comply with the command's Acceptable Use Policy (AUP) for Government owned IS and sign an AUP prior to or upon account activation.

b. Complete initial and/or annual Information Assurance (IA) training in accordance with Air Force Policy Directive (AFPD) 33-2.

c. Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know.

d. Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements.

e. Practice safe network and Internet operating principles and take no actions that threaten the integrity of the system or network.

1.6.3 Information Assurance. The contractor shall ensure that all system(s) or application deliverables meet the requirements of DoD and AF Information Assurance (IA) policy. Furthermore, the contractor shall ensure that personnel performing IA activities obtain, and remain current with DoDI 8570 and Security + certifications. Applicable Standards and/or References are provided at the end of this document.

1.6.3.1 System IA. For those systems or solutions that will not inherit existing Certification and Accreditation or network security controls, and thus the contract performance will integrate an existing application system consisting of a combination of hardware, firmware and software, which has not previously been Certified and Accredited, then system security assurance is required at all layers of the Transmission Control Protocol/Internet Protocol (TCP/IP) DoD Model. The contractor shall ensure that all system deliverables comply with DoD and AF IA policy, specifically DoDI 8500.2, Information Assurance Implementation, and AFI 33-200, Information Assurance Management.

To ensure that IA policy is implemented correctly on systems, contractors shall ensure compliance with DoD and AF Certification & Accreditation policy, specifically DoDI 8510.01, DoD Information Assurance Certification and Accreditation Process (DIACAP), and AFI 33-210, Air Force Certification and Accreditation Process (AFCAP). The contractor shall also support activities and meet the requirements of DoDI 8520.02, Public Key Infrastructure (PKI) and Public Key (PK) Enabling, in order to achieve standardized, PKI-supported capabilities for biometrics, digital signatures, encryption, identification and authentication.

1.6.3.2 Application IA. For those solutions that will be deployed to Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or similar environments, and thus inherit existing network security controls, application security assurance is required at the Application layer of the TCP/IP DoD Model. The contractor shall ensure that all application deliverables adhere to Public Law 111-383, which states the general need for software assurance. Specifically, the contractor shall ensure that all application deliverables comply with the Defense Information Systems Agency (DISA) Application Security & Development Security Technical Implementation Guide (STIG), which includes the need for source code scanning, the DISA Database STIG, and a Web Penetration Test to mitigate vulnerabilities associated with SQL injections, cross-site scripting, and buffer overflows. The contractor shall also support activities and meet the requirements of DoDI 8520.02, Public Key Infrastructure (PKI) and Public Key (PK) Enabling, in order to achieve standardized, PKI-supported capabilities for biometrics, digital signatures, encryption, identification and authentication.

1.6.3.3 Personnel IA. Personnel performing IA activities are required to obtain, and remain current with, technical and/or management certifications to ensure compliance with DoD 8570.01-M, Information Assurance Workforce Improvement Program, 19 December 2005 (with all current changes)."

1.6.3.4 Protection of System Data. Unless otherwise stated in the PWS, the contractor shall protect system design-related documents and operational data whether in written form or in electronic form via a network in accordance with all applicable policies and procedures for such data, including DoD Regulation 5400.7-R and DoD Manual 5200.01(v1-v4) to include latest changes, and applicable service/agency/ combatant command policies and procedures.

The contractor shall protect system design related documents and operational data at least to the level provided by Secure Sockets Layer (SSL)/Transport Security Layer (TSL)-protected web site connections with certificate and or user ID/password-based access controls. In either case, the certificates used by the Contractor for these protections shall be DoD or IC approved Public Key Infrastructure (PKI) certificates issued by a DoD or IC approved External Certification Authority (ECA) and shall make use of at least 256-bit encryption.

1.6.4 Protection of Personally Identifiable Information (PII). The contractor shall protect all Personally Identifiable Information (PII) encountered in the performance of services in accordance with DFARS 224.103 and DoDD 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals who’s PII has been compromised.

1.6.4.1 CAC Requirements. The Common Access Card (CAC) is the Department of Defense’s (DoD) Federal Personal Identity Verification (PIV) credential. The issuance of a CAC will be based on four criteria; (a) eligibility for a CAC and (b) verification of DoD affiliation from an authoritative data source IAW DoDM 1000.13, V1, DoD Identification (ID) Cards: ID Card Life Cycle, January 2014; (c) completion of background vetting requirements according to the Federal Information Processing Standards Publication 201-2, Personal Identity Verification (PIV) of Federal Employees and Contractors, August 2013, and DoD 5200.2-R, Department of Defense Personnel Security Program, January 1987; and (d) verification of a claimed identity. CAC eligible personnel must be registered in the Defense Enrollment Eligibility Reporting System (DEERS) through either an authoritative personnel data feed from the appropriate Service or Agency or Trusted Associate Sponsorship System (TASS).

1.6.4.2 HSPD-12 Background Investigation Requirements. The contractor will ensure CACs are obtained by all contract or subcontract personnel assigned to work on the Government site and/or requiring access to a DoD network. In accordance with DoDI 5200.46, DoD Investigative and Adjudicative Guidance for Issuing the Common Access Card (CAC), September 2014, a favorably adjudicated National Agency Check with Inquiries (NACI) or equivalent in accordance with revised Federal Investigative Standards is the minimum investigation required for a final credentialing determination for a CAC. The contractor shall make all reasonable efforts to ensure that contractor employees meet CAC eligibility standards upon assignment to the contract and shall be held responsible for delays, failure to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause.

1.6.4.3 Trusted Associate Sponsorship System (TASS). The contractor is responsible for processing applications for CAC for every contractor employee who deploys with the military force or who has needs to access any government computer network in accordance with Federal Acquisition Regulation (FAR) 52.204-9, "Personal Identity Verification of Contractor Personnel."

The contractor is responsible for managing requests for new or renewal CAC cards in sufficient time to ensure that all contractor employees have them when needed to perform work under this contract. The norm is at least ten calendar days advance notice to the Trusted Agent (TA), unless there are extenuating circumstances approved by the COR or KO.

It is recommend that a "Corporate Facility Security Officer" (FSO) be designated to serve as your firm's single point of contact for Background Investigation (BI), the TASS application process and other CAC and security related matters. If a FSO is not established, each contractor employee requiring a CAC will be required to process their own applications.

CAC applications shall be processed through the TASS. The contractor's FSO or contractor employee shall submit requests for a CAC via email to the designated TASS TA before accessing the TASS website. The TASS TA for this requirement will be:

The government will establish a TASS application account for each CAC Request and will provide each contractor employee a USER ID and Password, via email, to the FSO. The FSO or contractor employee shall access the TASS account and complete the CAC application (entering/editing contractor information as applicable) at: https://www.dmdc.osd.mil/tass/.

The FSO or contractor employee will submit completed applications in TASS and will follow up to ensure that the TA is processing the request.

A CAC cannot be issued without evidence that the FSO has initiated a NACI or a personnel security investigation (PSI) equal to or greater in scope than a NACI.

The government will inform the contractor's applicant, via email, of one of the following:

a. Approved.* Upon approval, the information is transferred to the Defense Enrollment Eligibility Reporting System (DEERS) database and an email notification is sent to the contractor with instructions on obtaining their CAC. The contractor proceeds to a Real-Time Automated Personnel Identification System (RAPIDS) station (RAPIDS Site Locator: http://www.dmdc.osd.mil/rsl/).

b. Rejected.* The Government, in separate correspondence, will provide reason(s) for rejection.

c. Returned. Additional information or correction to the application required by the contractor employee.

* The contractor shall maintain records of all approved and rejected applications.

At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor by Social Security Number (SSN) and two forms of identification. Identity source Documents must come from the list of acceptable documents included in Form I-9, OMB No. 115-0136, "Employment Eligibility Verification." Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture identification (ID). The Identity documents will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements. The Verification Officer will capture primary and alternate fingerprints, picture, and updates to DEERS and will then issue a CAC.

Issued CACs shall be issued for the period of performance (current contract year), not the contract end date (inclusive of any options). CACs are validated by the acceptance and issuance of the new Option Year.

The contractor shall return issued CAC's to the TA, COR or DEERS office upon departure or dismissal of each contractor employee. Obtain a receipt for each card and provide to the TA/COR if returned to a DEERS office.

1.6.5 Advanced Distributed Learning Service (ADLS). All contractor employees and associated sub-contractor employees assigned to work on a government site and/or requiring access to a DoD network will be required to register with ADLS at commencement of services in order to complete the necessary training required of them initially and annually for the duration of the contract (i.e., DoD Information Assurance, OPSEC, Security Administration). ADLS website:

https://golearn.csd.disa.mil/kc/rso/login/ADLS_login.asp

1.6.6 Classified Information. Not Applicable.

1.6.7 Visitor Group Security Agreement (VGSA). The contractor shall enter into a long-term visitor group security agreement at each location where contract performance is on an Air Force/Air National Guard installation. This agreement shall outline how the contractor integrates security requirements for contract operations with the Air Force to ensure effective and economical operation on the installation. The agreement shall be executed within the phase-in period by way of the Information Protection Office at each location and include:

a. Security support provided by the Air Force to the contractor shall include but not limited to storage containers for classified information/material, use of base destruction facilities, classified reproduction facilities, use of base classified mail services, security badges, base visitor control, investigation of security incidents, training, base traffic regulations and the use of security forms and conducting inspections required by DoD 5220.22-R, Industrial Security Regulation; Air Force Policy Directive 16-14, Security Enterprise Governance; and Air Force Instruction 31-601, Industrial Security Program Management.

1.6.8 Antiterrorism (AT) Level 1 Awareness Training. All contractor employees, to include subcontractor employees, requiring access Government Installations, Facilities and Controlled Access areas shall complete AT Level I awareness training within 30 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable. Certificates of completion for each affected contractor employee and subcontractor employee will be maintained by the COR or Antiterrorism Representative. AT level I awareness training is available at the following website: http://jko.jten.mil (Reference TE 2, Deliverables Schedule)

1.6.9 Information Assurance (IA) / Information Technology (IT) Training and/or Certification. All contractor employees and associated sub-contractor employees shall complete the DoD Information Assurance Awareness Cyber Awareness Challenge before issuance of network access and annually thereafter. All contractor employees performing services involving IA/IT functions shall comply with DoD and Air Force training requirements in DoDD 8570.01, DoD 8570.01-M and AFPD 33-2 within 15 days of the start of contract performance. In accordance with DoD 8570.01-M , DFARS 252.239.7001 and AFM 33-282, contractor employees performing services supporting IA/IT functions shall be appropriately certified upon contract award. The baseline certification as stipulated in DoD 8570.01-M shall be completed upon contract award. (Reference TE 2, Deliverables Schedule)

1.6.10 OPSEC Requirements/Plan. The contractor shall develop an OPSEC Plan and provide it to the COR or KO within 90 calendar days of contract award to be reviewed and approved by the responsible Government OPSEC officer, per AFI 10-701, Operations Security. This Plan shall include the government's critical information, why it needs to be protected, where it is located, who is responsible for it, and how to protect it. For the contractor to effectively comply with OPSEC provisions of the contract, the organization will provide the following guidance: (1) Organization’s Critical Information; (2) Adversaries’ collection threat information as it applies to the organization’s mission and the contract; (3) Operations Security guidance and (4) Specific OPSEC measures the organization requires (as appropriate). http://jko.jten.mil (Reference TE 2, Deliverables Schedule)

1.6.10.1 OPSEC Training. In accordance with AFI 10-701, Operations Security, OPSEC PMs/SMO/SMNCOs/Coordinators will provide OPSEC training or training materials to contract employees within 90 days of employees’ initial assignment to the contract and annually thereafter. General organizational orientations may need to be supplemented by duty-related orientations in the work center targeted toward specific critical information and vulnerabilities associated with the work. Initial training (OPSE 1301 – OPSEC Fundamentals) and refresher training (Security Administration) are both available on the ADLS website. (Reference TE 2, Deliverables Schedule)

1.6.11 Physical Security. Areas controlled by contractor employees shall comply with base Operations Plans/Instructions for Force Protection Conditions (FPCON) procedures, Random Anti-Terrorism Measures (RAMs) and local search/identification requirements. The contractor shall safeguard all government property including controlled forms provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.7 Key Control. Not Applicable.

1.7.1 Lost / Duplicated Keys. Not Applicable.

1.7.2 Limit Access. Not Applicable.

1.7.3 Lock Combinations. Not Applicable.

1.8 Special Qualifications. The contractor shall have proven experience, expertise, and knowledge of military recruiting and retention support programs.

1.9 Post Award Conference / Periodic Progress Meetings. The contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5. The KO, COR, and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the Contacting Officer will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced. The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.10 Contract Manager (CM). The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.11 Identification of Contractor Employees. All contractor personnel attending meetings, answering Government telephones and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression that they are Government employees. The contractor shall ensure that all documents or reports produced by contractor personnel are suitably marked as contractor products or that contractor participation is appropriately disclosed. The contractor’s status as a “contractor” shall be predominantly displayed in all correspondence types (to include signature blocks on e-mail) and dealings with Government or non-Government entities/ Contractor personnel shall wear identification badges distinguishing themselves as such. The badges shall have the company name, employee name and the word “contractor” displayed. The contractor shall retrieve all identification media (including vehicle passes) from their employees who depart employment for any reason. All identification media (i.e., badges and vehicles passes) shall be returned to the KO within 14 days of an employee’s departure.

1.12 Combating Trafficking in Persons. The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. Such actions may include, but are not limited to, removal from the contract, reduction in benefits, or termination of employment. The Contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at FAR 22.17.

1.13 Contractor Travel. The contractor shall travel to specify locations specified within the Task Orders issued under this contract. The contractor shall be authorized travel expenses consistent with the substantive provisions of the Joint Travel Regulation (JTR) and the limitation of funds specified in this contract. All travel requires COR recommendation for approval and authorization by the KO and COR prior to travel arrangements being made.

The contractor may be required to travel to off-site training locations and to ship training aids to these locations in the performance of this contract. The contractor will be reimbursed for the costs of shipping training aids in accordance with the JTR and limitation of funds in this contract.

1.14 Data Rights. The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.15 Organizational Conflicts of Interest (OCI). The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.16 Phase In / Phase Out Periods. To minimize any decreases in productivity and to prevent possible negative impacts on additional services, the contractor shall have personnel on board, during the 90 days phase in/ phase out periods. During the phase in period, the contractor shall become familiar with performance requirements in order to commence full performance of services on the contract start date.

2. Definitions and Acronyms. This section includes all applicable definitions and acronyms utilized in this PWS.

2.1 Definitions.

CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

DELIVERABLE. Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

LEAD PROCESSING CENTER. This is not a location but a fulfillment process, involving inbound, outbound, chat advisory board, direct mail and lead fulfillment process

PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

WORK WEEK. Monday through Friday, unless specified otherwise.

2.2 Acronyms.

ADLSAdvanced Distributed Learning Service
AFAir Force
AFIAir Force Instruction
AFMANAir Force Manual
AFPDAir Force Policy Directive
AFRISS-TFAir Force Recruiting Information Support System Total Force
AFSSIAir Force Security System Instruction
APIApplication Programming Interface
AQLAcceptable Quality Level
ATAntiterrorism
AtCAuthority to Connect
AtOAuthority to Operate
ANGAir National Guard
AT/OPSECAntiterrorism/Operational Security
AUPAcceptable Use
C&ACertification and Accreditation
CACCommon Access Card
CFP/M/EContractor Furnished Property, Materials, and Equipment
CFRCode of Federal Regulations
CMContract Manager
CMRAContractor Manpower Reporting Application
COMSECCommunications Security
CONUSContinental United States (excludes Alaska and Hawaii)
CORContracting Officer Representative
COTSCommercial-Off-the-Shelf
CRMSCase Records Management Software
CSC-STDComputer Security Criteria Standard
DAADesignated Accreditation Authority
DEERSDefense Enrollment Eligibility Reporting System
DFARSDefense Federal Acquisition Regulation Supplement
DISADefense Information Systems Agency
DoDDepartment of Defense
DODAFDOD Architecture Framework
DODDDepartment of Defense Directive
EIEnterprise Information
E&ITElectronic & Information Technology
ESTEastern Standard Time
FARFederal Acquisition Regulation
FPCONForce Protection Condition
FSOCorporate Facility Security Officer
GIGAF-Global Information Grid
GFEGovernment Furnished Equipment
GFP/M/E/SGovernment Furnished Property/Material/Equipment/Services
GOTSGovernment off the Shelf
IAInformation Assurance
IAMInformation Assurance Manager
IAVAInformation Assurance Vulnerability Alerts
IAVBInformation Assurance Vulnerability Bulletin
IAVMInformation Assurance Venerability Management
IAWIn Accordance With
IDDoD Identification
IPInternet Protocol
ISInformation System(s)
ISRIn-Service Recruiters
ITInformation Technology
JAWSJob Access with Speech
JITCJoint Interoperability Test Command
JTRJoint Travel Regulation

KO Contracting Officer

MTO Maintenance Tasking Orders

NACINational Agency Check with Inquiries
NGBNational Guard Bureau
NIPRNetNon-secure Internet Protocol Routing Network
NISTNational Institute of Standards and Technology
NOTAMNotice to Airmen
NSANational Security Agency
NSSNational Security Systems
NSTISSPNational Security Telecommunications and Information Assurance Acquisition Policy
NVDNational Vulnerability Database
OCIOrganizational Conflict of Interest
ODCOther Direct Costs
OMBOffice of Management and Budget
OPSECOperations Security
OV-1Overview Level
PIIPersonally Identifiable Information
PIPOPhase In/Phase Out
PIVPersonal Identity Verification
PKIPublic Key Infrastructure
POCPoint of Contact
PoPPeriod of Performance
PRRProduction Recruiter and Retainer
PRSPerformance Requirements Summary
PWSPerformance Work Statement
RAMsRandom Anti-Terrorism Measures
RAPIDSReal-Time Automated Personnel Identification System
RFIRequest Further Information
RMFRisk Management Framework
ROIReturn on Investment
R&RRecruiting and Retention
RRSRecruiting and Retention Superintendent
QAQuality Assurance
QAPQuality Assurance Program
QASPQuality Assurance Surveillance Plan
QCQuality Control
QCPQuality Control Program
SCCVIDISA Secure Configuration Compliance Validation Initiative
SMOSecurity Management Office

SMNCOs

SMTStrength Management Teams
SSNSocial Security Number
SSOSingle Sign-On
STIGSecurity Technical Implementation Guides
STIGIDSecurity Technical Implementation Guide Identification
SV-6System View Level
TATrusted Agent
TASSTrusted Associate Sponsorship System
TCNOsTime Compliance Networks Orders
TETechnical Exhibit

UI User Interface

VGSA Visitor Group Security Agreement

3. Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.1 Digital Property: The Government will provide necessary digital materials such as images, digital code, wordmark, and domain name to the contractor to perform services outlined in this PWS.

3.2 Materials: N/A

3.3 Equipment: N/A

3.4 Services: N/A

3.5 Utilities: N/A

4. Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

4.2 Secret Facility Clearance: Not Applicable.

5. Requirements. The contractor shall deliver and perform the following tasks:

5.1 Recruiting and Retention Management Support Services: The contractor shall provide and coordinate day-to-day management of R&R program support services. This encompasses planning and execution of each individual task outlined in section 5 of this PWS. The contractor shall provide collaboration, cooperation, and coordination to achieve overall R&R objectives for recruiting and retaining qualified individuals to meet the congressional mandated end-strength. This approach shall require coordination with the NGB/A1Y COR and program management staff, with consideration and input from the ANG field Strength Management Teams (SMT). The SMT consist of each state or territory headquarters Recruiting and Retention Superintendent (RRS), Recruiting and Retention Manager (RRM), Production Recruiter and Retainer (PRR) and In-Service Recruiters (ISR’s) to ensure the program supports the needs of each local market. (Reference Technical Exhibit (TE) 1), Performance Requirements Summary (PRS))

5.1.1 Key Personnel. The Government considers Senior Account Manager and Assistant Account Manager as key personnel. The Senior Account Manager shall be responsible for the daily operation of tasks outlined in section 5 of this PWS. The contractor shall (Reference TE 1, PRS):

a. Identify and submit in writing, the names and resumes of key personnel and their alternates to the KO and COR.

b. Not make substitutions without prior notification to and concurrence of the KO and COR.

c. Submit a substitution notification in writing with at least 30 days advanced notice and shall include an explanation of the circumstances necessitating the substitution, a complete resume of the proposed substitute, and any other information requested by KO or COR.

d. Make no substitutions of key personnel during the first 90 days of contract award.

5.1.2 Execution Plan. The contractor shall (Reference TE 1, PRS):

a. Submit execution plan that describes the functions of the Senior Account Managers and Assistant Account Managers within 15 calendar days after receipt of approved A1Y annual R&R strategic plan. This plan will be reviewed and approved by the COR.

b. Provide a total solution set that addresses strategy, design, integration, deployment and support, which meets the objectives of the ANG and the needs of the SMT. The plan shall include the overall strategic approach in accomplishing the individual tasks outlined in section 5 of this PWS, and shall include budgetary and tracking mechanisms to track the progress.

5.1.3 Project Management Tracking Tool. The contractor shall provide an electronic project management tracking tool that allows a comprehensive overview of tasks and assignments. The contractor’s project management tracking tool must (Reference TE 1, PRS):

a. Be able to track, analyze, assign and manage individual tasks outlined in section 5 of this PWS.

b. Provide instant communication flow between the contractor and NGB/A1Y on all matters associated with R&R programs.

c. Be fully operational upon contract award.

5.1.4 Weekly Status Meetings. The contractor shall conduct weekly status meetings with NGB/A1Y staff to discuss national and local level efforts. The contractor maybe required to support additional meetings determined necessary by the NGB/A1Y COR or program managers. The contractor shall keep accurate record of discussions and submit meeting notes to the Government on a weekly basis. (Reference TE 2, Deliverables Schedule)

5.1.5 Monthly Summary Reports. The contractor shall provide monthly Summary Reports on effectiveness of all individual task orders to the NGB/A1Y COR and program managers. In addition, contractor shall provide final Summary Report to the NGB/A1Y COR within 30 days after the conclusion of each task order. (Reference TE 2, Deliverables Schedule)

5.2 Administrative Websites Support Services: The contractor shall operate, maintain, and enhance ANG internal recruiter administrative website, Admin.GoANG.com, accessible through multiple internet browsers and mobile devices. This requires coordination with the NGB/A1Y COR and program managers, with consideration and input from the SMT. (Reference TE 1, PRS)

5.2.1 The contractor shall (Reference TE 1, PRS):

a. Provide hosting services.

b. Provide and update programing to support the Admin.GoANG.com website tabs and pages. Reference technical exhibit 4, Admin.GoANG.com Website Tabs and Pages, for an example of current tab configuration and these are subject to modification. (Reference TE 4, Admin.GoANG.com Website Tabs and Pages)

c. Provide user role management, training, user guides, and help function.

d. Provide content updates that allow for website compatibility with multiple internet browsers and mobile devices.

e. Provide Admin.GoANG.com real time system analytics and reporting.

f. Ensure that all system components are base lined IAW current DoD, Air Force, National Institute of Standards and Technology (NIST), and Defense Information Systems Agency (DISA), Regulations, Guidance, Mandates, Policy and Best Practices.

5.2.2 The contract shall deliver (Reference TE 2, Deliverables Schedule):

a. Update programing to support the Admin.GoANG.com website tabs and pages. Reference technical exhibit 4, Admin.GoANG.com Website Tabs and Pages, for an example of current tab configuration and these are subject to modification. (Reference TE 4, Admin.GoANG.com Website Tabs and Pages)

b. Real time system analytics report.

5.3 Digital Outreach and Advertising: The contractor shall operate, maintain, and enhance the ANG public facing website, GoANG.com, social media sites, and place approved digital advertising elements in on-line environments. All efforts require coordination with the NGB/A1Y COR and program managers, with consideration and input from the SMT. (Reference TE 1, PRS)

5.3.1 The contractor shall (Reference TE 1, PRS):

a. Provide GoANG.com hosting services.

b. Provide and update programing to support the GoANG.com website, tabs, and page content.

c. Provide GoANG.com content updates that allow for website compatibility with multiple internet browsers and mobile devices.

d. Provide GoANG.com real time system analytics and reporting.

e. Ensure that all GoANG.com system components are base lined IAW current DoD, Air Force, ANG, National Institute of Standards and Technology (NIST), and Defense Information Systems Agency (DISA), Instructions, Regulations, Guidance, Mandates, and Policies identified in paragraph 6.0 Applicable Publications.

f. Actively engage in social media efforts.

g. Procure digital advertising in online environments.

5.3.2 The contract shall deliver (Reference TE 2, Deliverables Schedule):

a. Updated programing to support the GoANG.com website, tabs, and page content.

b. Real time system analytics and reporting.

c. Digital advertising space.

5.4 Local Recruiting and Retention Activity Support: The contractor shall provide and execute a comprehensive ANG local advertising and marketing program. This approach requires coordination and approval from the NGB/A1Y COR or program management staff, with consideration and input from the SMT.

5.4.1 The contractor shall (Reference TE 1, PRS):

a. Develop and execute 54 annual media plans designed to attract and retain quality airmen in the 90 ANG wings and 147 geographically separated units. (Reference TE 3, Estimated Workload Data)

b. Procure local advertising in mediums listed below:

Broadcast
Television, radio and movie theaters
Print
Magazines, event publications and newspapers
Online
Banner ads, search engine optimization, social networking and splash pages
Outdoor Marketing
Billboards
Direct Marketing
Email and mail
New Mediums
New and emerging mediums identified by NGB/A1Y

c. Procure local event vendor space.

d. Procure, warehouse and distribute promotional items in support of local event efforts.

e. Provide print-on-demand products in support of local recruiting and retention efforts.

f. Procure display materials with ANG branding in support of local event efforts.

5.4.2 The contractor shall deliver (Reference TE 2, Deliverables Schedule):

a. 54 annual media plans.

b. Promotional items in support of local event efforts.

c. Print-on-demand products in support of local recruiting and retention efforts.

d. Display materials with ANG branding in support of local event efforts

5.5 National/Regional Advertising. The contractor shall provide and execute a comprehensive ANG national/regional advertising program. This approach requires coordination and approval from the NGB/A1Y COR. (Reference TE 1, PRS)

5.5.1 The contractor shall (Reference TE 1, PRS):

a. Procure national/regional advertising in mediums listed below.

Broadcast
Television, radio and movie theaters
Print
Magazines, event publications and newspapers
Online
Banner ads, search engine optimization, social networking and splash pages
Outdoor Marketing
Billboards
Direct Marketing
Email and mail
New Mediums
New and emerging mediums identified by NGB/A1Y

b. Provide print products in support of national/regional recruiting and retention efforts.

5.5.2 The contractor shall deliver print products in support of national/regional recruiting and retention efforts. (Reference TE 2, Deliverables Schedule)

5.6 National/Regional Event Outreach. The contractor shall provide and execute a comprehensive ANG national/regional event outreach program. This approach requires coordination and approval from the NGB/A1Y COR or program management staff. (Reference TE 1, PRS)

5.6.1 The contractor shall (Reference TE 1, PRS):

a. Procure operational event vendor space with complementary advertising.

b. Procure, warehouse, ship, set-up, and tear down display materials with ANG branding in support of national/regional event efforts.

c. Provide ANG branded outreach programs with assets to support national/regional recruiting and retention efforts, with complementary advertising.

5.6.2 The contractor shall deliver (Reference TE 2, Deliverables Schedule):

a. Display materials with ANG branding in support of national/regional event efforts.

b. ANG branded outreach programs with assets to support national/regional recruiting and retention efforts, with complementary advertising

5.7 Lead Processing Program: The…

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