DRAFT_Recruiting_RFP_Message.pdf

NATIONAL GUARD BUREAU

111 SOUTH GEORGE MASON DRIVE, AH2

ARLINGTON, VA 22204-1373

7 December 2016

Subject: Draft Request for Proposal (RFP) for the Air National Guard’s Recruiting and Retention Single Award, Indefinite Delivery/Indefinite Quantity Contract.

To all interested parties:

The National Guard Bureau is in the process of finalizing and releasing our solicitation to provide Recruiting and Retention Support Services. Before we release this solicitation, we would like to seek one last round of comments and input from industry on its content and feasibility. The main components of this requirement include: Management Support Services, Digital Outreach and Advertising, Local Recruiting and Retention Activity Support, National/Regional Advertising, Lead Processing, Recognition Support, and Creative Support Services.

The objective of the Air National Guard (ANG) Recruiting and Retention contract is to assist the ANG in reaching their primary target demographic of 18 to 34 year-old potential recruits. This acquisition will be competed as a Small Business Set-Aside. The Applicable NAICS Code is 541810 – Advertising Agencies. The size standard is $15,000,000.00. The Period of Performance for this acquisition is for a three (3) year base period ordering period. The total ceiling amount for this contract, including all task orders, is not expected to exceed $99M over the 3-year period.

In these times of increased resource limitations and increased accountability, the Government is interested in developing a procurement vehicle that tracks and delivers maximize Return on Investment. My intent is to move to a Firm Fixed-Priced IDIQ that achieves this goal.

With this in mind, the Government has developed the attached DRAFT RFP, W9133L-16-R- 0037, for industry review and comment. Specifically, we are seeking comments from industry to address the following concerns:

• Are the proposed tasks and performance metrics appropriate, measurable and attainable?

• Are the tasks clear and unambiguous?

• Are the solicitation procedures clear and appropriate for this requirement?

• What other recommendations can industry offer the National Guard to help us improve our procurement?

Please provide your questions, comments and concerns no later than no later than 16:00 hours EST on 19 December 2016 to MSgt Larissa Parker at email: tasheka.l.parker.mil@mail.mil. All mailto:tasheka.l.parker.mil@mail.mil attachments and related documents of this RFP are listed below for reference. Please do not submit proposals at this time.

Thank you for your assistance in this matter.

Sincerely, Patrick R. Staresina Colonel, NGB Contracting Officer

Solicitation: DRAFT W9133L-16-R-0037 Attachment 1: Pricing Attachment