RedactedJustificationandApproval.pdf

JUST IFICATION FOR OTHER THAN FULL & OPEN COMPETITION

(ACTIONS above $150,000)

Sole Source Justifications over $150,000.00 pursuant to the FAR 13.5 Test Program

Program/Equipment . Advertising Posters, King size bus posters and Displays

Authority: Amount: $188,000.00

Prepared fly

Typed Name: DSN:

Titre: Recruiting & Retention Date:_15 August 2015

Procuring Cortract:ng Officer:

Typed Name: Jeffrey Earle DSN:703-601-6824

Date Reviewed: 18 August 2015

Technical Representative: N/A

Typed Name:

Title:

DSN:

Date Reviewed:

Requirements Representative:

Typed Name. DSN: :111111111111111111110

Title: Operations Officer Recruiting & Retention Bn Date Reviewed: 15 August 2015

PART I - JUSTIFICATION

1.a. Contracting Agency: District of Columbia National Guard (DCNG).

1.b. Requirinq Agency: Recruiting & Retention 13attalion

2. Description of Acton: Approval is requested to solicit for a new contract with Outfront Metro Inc. for king size advertising posters and display on Washington Metropolitan Area Transit Authority (WMATA) buses and trains to support the mission of the DCNG Recruiting & Retention Battalion.

3. Description of SuegliesiServices, The Recruiting & Retention Battalion has a requirement fur a total of 225 king size posters to include 12C king size posters showing various elements of the DCNG. Some of these posters will be displayed or WMATA buses and trains and in various locations in the D.C. metro area. This requirement is for the purchase of these posters, the installation of poster displays on various advertising media (i.e.. buses and trains), and continuous advertising services on buses, trains, and station faci:ity Io reach a larger demographics of people.

WMATA is the only mass transportation provider servicing all of Washington, D.C. and the immediate suburbs with bus and rail transportation, including 338 buses supporting 495 routes. His provides DCNG Recruiting & Retention Battalion with another advertising source, other than radio and televis:on, to meet its recruiting mission.

The approach in using trains and buses to reach prospective recruits is unique and innovative because it covers the entire metropolitan area.

As a iesult of this form of advertising for the DCNG requirement it has been determined that the effort proposed will be of significant benefit to the DCNG Recruiting & Retention program in recruiting and maintaining Soldiers while giving the DCNG the abijty to engage with both mass and targeted audiences at many touch points through-out the day.

4. Authority Cited: Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements, 'IC U.S.C, § 2304(c)(1).

X (1) The property cr services needed by the executive agency are available from only one responsible source and no other type of property or services will satisfy the needs of the executive agency:

5. Reason for Authority Cited: Outfront Media inc. has an exclusive contract with WMATA to conduct all advertising requirements to include creating posters and installing them on WMATA transportation vehicles and areas controlled by VVMATA, in order for the t)CNG to advertise its recruiting opportunities on the venues of WMATA trains and buses they must solicit and award a contract to Outfront Media because Outfront Media is the only source that WMATA has authorized to conduct advertising on WMATA vehicles and areas controlled by WMATA such as bus stops and metro stations.

6. Efforts to Obtain Competition: FRO notice will be publicizes as required by FAR 5.2.

7. Fair and Reasonable Price: Since a Firm-Fixed-Price contract will be solicited from Outfront Media, determination of a fair and reasonable price will be in accordance with FAR 13.106-3(a) (i;) (iii). The government was provided a discount in accordance to current pubish price list, and Historical data with the Smithsonian Institution Center for Forlklife & Cultural Heritage event 15 PO — 510-0000329037 for the price for one week and two add 'car $10,000.00 inside the bus or

8. Market Research: The market research conducted revealed that Outfront Media is the only company available to advertise on WMATA vehicles and WMATA controlled areas in D.C. Since this requirement is intendea to reach a large diverse demographics it was determine that Outfront Media is the only source. (See attached) FedBizOps notice req:.:ired by FAR 5.201 shall be published.

9. Other Facts: See paragraph 5 above

10. interested Sources: See paragraph 6 above.

11. Action Overcome Barriers to Competition: The proposed contract with Outfront Media is intended to he for a period of 16 weeks. No follow-on requirement is anticipated because these services will be conducted under the National Guard Bureau Multi Award Advertisement Contact. Further, VVMATA's contract with Outfront Media ends 30 June 2019. until this contract ends and WMATA re-competes their advertising services, this iequirelnent will be sole-sourced.

12. Delivery Requirements: The period of performance for this proposed action is twelve weeks.

13. Planned Contract Type: Firm - Fixed - Price.

14. Articipa-.c:1 Doliar Value: $188,003.

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Part II -- CERTIFICATION

I 1 ,.c:r;by CC216, that this Mql1Citit for Justificatibn and Approval or other than Full and Conihetilion is illi.1(2.e In gr:or:: faith: that the supporting data and information are

8CClimtc: tr. tl•e rest of my knowlecce and belief: rind that I would not be fnaLng ill's (1;q110St if wc:ro feasible to fully compete this requirement. I further certify that this rE., ,-;uest is no the result ul lack of .1:Jyanco planning or A desire to ei(penO funds while furds ;:iro availanie.

Ri'-,;(1 ,j 1 re rC e r l IS

I delermin ariticif,iatorl r.nst to the Government wilt be fait - and reasonable. I certify trial ;nL- i,Astification Is accurate and compete to the best of my knowledge and

Ci its e>7 5' leif,-?y pid--4:1- IiI LEGAL REVIEW

I rev !Ills jw:WtIcatton. 1 , ) -.1 it is legally surticie.mt.

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