Attachement__1_Statement_of_Work.pdf

STATEMENT OF WORK

THE CONTRACTOR SHALL PROVIDE UNIVERSITY ADVERTISING AT IOWA

STATE UNIVERSITY, UNIVERSITY OF IOWA, AND UNIVERSITY OF NORTHERN

IOWA. WORK INCLUDES, BUT NOT LIMITED TO:

POC: LEARFIELD COMMUNICATIONS - IOWA UNIVERSITY ADVERTISING

Scope of Work:

CYCLONE SPORTS PROPERTIES:

COURTSIDE ROTATIONAL TABLE

One (1) Courtside LED Rotation each game-90 seconds rotation Signage receives approx. nine (9) minutes of exposure per game

CYCLONE RADIO NETWORK

One (1) :30 commercial for twelve (12) Iowa State Football Game One (1) :30 commercial for twenty-nine (29) Iowa State Men’s Basketball game

REPLAY TAGS

Four (4) Video Board Replay Tags at each Iowa State Football, Men’s Basketball, Women’s Basketball Game

DIGITAL

1,000,000 Digital Impressions on Cyclones.com – The Official Website of the Iowa State Cyclones

SOCIAL MEDIA

Two (2) Social Media Engagement Campaigns to capture opt-in leads throughout the season

Campaigns to be customized to Iowa Air National Guard Creative

PRINT

Full Page – Full Color Program Ad

HAWKEYE SPORTS PROPERTIES:

HAWKEYE RADIO NETWORK

One (1) :30 commercial during each football broadcast on the Hawkeye Football flagship station WHO 1040 (12 games) One (1) :30 commercial during each broadcast during Hawk Talk with Coach Ferentz on the Hawkeye Radio Network (15 games) One (1) :30 commercial during each broadcast on the Hawkeye Men’s Basketball flagship station WHO 1040 (12 games) One (1) :30 commercial during each broadcast during Hawk Talk with Fran

McCaffery on the Hawkeye Radio Network (15 games)

REPLAY TAGS

Two (2) Video Board Replay Tags at each Iowa Football, Men’s Basketball, Women’s Basketball Game

COURTSIDE TV VISIBLE

One (1) 46.80’ wide x 2.08’ high Courtside LED Signage position (TV-visible) Arena. Includes :30 seconds exposure time per event Includes 9.36’ wide x 2.08’ high SW Corner LED Signage position (TV-visible) for all events.

DIGITAL IMPRESSIONS

1,000,000 Digital Impressions on Hawkeyesports.com– The Official Website of Hawkeye Athletics

SOCIAL MEDIA CAMPAIGNS

Two (2) Social Media Engagement Campaigns to capture opt-in leads throughout the season

Campaigns to be customized to Iowa Air National Guard

PRINT

Full Page – Full Color Program Ad in Football Program and Men’s Basketball Yearbook

PANTHER SPORTS PROPERTIES:

MCLEOD CENTER SIGNAGE – COURTSIDE LED

One (1) Courtside LED Rotation each game – 30 seconds rotation

Signage receives approximately nine (9) minutes of exposure per game (pre-game, in-game, halftime) and includes one (1) minute of Television time per game All UNI Men’s & Women’s Basketball games are broadcasted are televised available on ESPN3/+

UNI FOOTBALL AND MEN’S BASKETBALL REPLAYS

Eight (8) branded instant replays at each home football game Four (4) branded instant replays at each home men’s basketball game

UNI FOOTBALL & MEN’S BASKETBALL RADIO

Two (2) :30 network radio ads on the Panther Radio Network during each Football game (11 games) Two (2) Billboards - “Today’s game is brought to you by the Iowa Air National Guard” for each UNI Football Game Two (2) :30 network radio ads on the Panther Radio Network during each UNI MBB game (29 games) Two (2) Billboards - “Today’s game is brought to you by the Iowa Air National

Guard” for each UNI Men’s Basketball Games

UNIPANTHERS.COM

Iowa Air National Guard will receive a guaranteed 500,000 impressions on UNIpanthers.com desktop and mobile site with premium ad impressions all linking to your destination URL

TWO (2) FACEBOOK/SOCIAL MEDIA CAMPAIGNS

Engage potential customers and Iowa residents by presenting Panther fans with an exclusive VIP contest promoted through UNI Athletics’ social media channels and unipanthers.com

UNI GAME DAY PROGRAM AD

One (1) Full Page Color Ad in all Football & Men’s Basketball Game programs

TERM: ONE CALENDAR YEAR