A 02 - Limit Comp Justification Redacted - MMA signed.pdf

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CUI//SP-SSEL

JUSTIFICATION REVIEW DOCUMENT

NATIONAL GUARD BUREAU

111 South George Mason Drive Arlington, VA 22204-1373

I. OVERVIEW

a. Program/Equipment Name

MMA Media Services

b. Amount (Total price/cost to include options.)

xxxxxxxxxxxxxx

c. Authority 41 USC 1901 as implemented in FAR 13.106-1(b)(1) Soliciting from a single source.

d. Technical Representative Phone DateName xxxxxxxxxxxxxx Title Email xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx xxxxxxxxx December 16, 2025

e. Contracting Officer (Populates from the KO signature field.)

Name Title Email Phone Date Contracting Officer

Requirements Representative (If different from Technical Representative.)

✔ Prepared by (If different from Contracting Officer.)

Name Title Email Phone Date Dan Bart Contract Specialist daniel.g.bart.civ@army.mil 320-616-6012 December 12, 2025

II. REVIEWS

I have reviewed this justification and find it adequate to support other than full and open competition.

Program Manager (If applicable.)

Program Executive Officer (When item is Program Executive Officer managed.)

Controlled by:

Controlled by:

CUI Category: SOURCE SELECTION Limited Dissemination Control: FEDCON

POC:

(Populates from the KO signature field.)

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Memorandum for Record - Absence of Competition Instructions

Local Control Number NGB Control Number (if applicable)

W912LM-26-R-A005

1a. CONTRACTING ACTIVITY b. Requiring Activity c. POC W912LM / USPFO-MN RRB SFC Jennifer Hintz

2a. NATURE OF ACTION Only one source.

b. Contract Action New Contract

c. Contract Type Firm Fixed Price

d. Fund Type O&M, Army

3a. ESTIMATED TOTAL PRICE OF REQUEST (including options, if any) xxxxxxxxxx

b. If Applicable, Estimated Price of Supplies/Services xxxxxxxxxxx

4a. Name of Requirement MMA Media Services

b. Description of Requirement Medical Officer Recruitment

c. Demonstrate, in Detail, Why This Specific Item or Service, is the Only One That Meets Your Requirements The Minnesota Army National Guard (MN ARNG) Recruiting and Retention Battalion (RRB) is in need of a source to perform print and electronic media advertising through their existing medical professional media print and electronic platforms to garner medical officer recruits.

Market research concludes that the Minnesota Medical Association (MMA) is the only source capable of providing the required targeted advertising to the specified medical professional demographic. This determination is based on a multi-faceted review that included historical contract analysis, internet searches, and a Sources Sought notice posted on the GPE.

The Sources Sought notice for medical professional print and electronic media advertising was active from November 25, 2025, to December 5, 2025.

While nine vendors responded, a thorough review determined that none could directly fulfill the government's specific requirement. The other vendors fell into two categories:

1. Providers of general advertising, lacking the specialized ability to target the required demographic of medical professionals.

2. Resellers or subcontractors who would ultimately delegate the work to MMA, resulting in unnecessary and avoidable pass-through costs for the government.

MMA, a large business, is uniquely positioned as the only entity in Minnesota with the established reach and capability to directly engage this large and specific target demographic. Therefore, MMA is the only identified source that can satisfy the requirement effectively and economically.

5a. HAS THIS BEEN PREVIOUSLY PROCURED?

Yes, details are below. No.✔

6a. AUTHORITY CITED 41 USC 1901 as implemented in FAR 13.106-1(b)(1) Soliciting from a single source.

b. Reason for Authority Cited

Sole Source - single source

7. POSTING REQUIREMENTS

None.

8. CONTRACTING REQUIREMENTS

a. Efforts to Obtain Competition

Posted Sources Sought.

b. Actions to Increase Competition

Only if or when other vendors are established and positioned with connection, relationship, and/or related advertising connections to the target population of Minnesota medical students and currently licensed and practicing medical professionals, such as practicing nurses, doctors, physician assistants and behavioral health specialists.

c. Market Research

Market Research included historical contract analysis, internet searches, and a Sources Sought notice posted on the GPE (SAM.gov).

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d. Interested Sources

Minnesota Medical Association (MMA)

e. Other Facts

N/A

9. REQUIRING ACTIVITY CERTIFICATION

Technical and Requirements I certify that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

Date December 16, 2025

Title Name xxxxxxxxxx Phone xxxxxxxxx

Email xxxxxxxxxxxxxxxx

11. APPROVAL

Contracting Officer (KO)

1. I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

2. I certify that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)

Name Date Phone Eric Ahlgren December 17, 2025 320-616-2775

Email eric.a.ahlgren.civ@army.mil

12. REDACTION INSTRUCTIONS

After completion and signatures, print to PDF. In Adobe, Redact items such as, but not limited to:

1. Dollar amounts.

2. Names.

3. Signatures.

4. Proprietary information.

FAR 5.401, FAR 24.1, and FAR 24.2

AHLGREN.ERIC.A

NDREW.1292507034

Digitally signed by

AHLGREN.ERIC.ANDREW.129250703

Date: 2025.12.17 11:06:31 -06'00'