Answers to document 3_Question and Answer Log Sam.gov.pdf

Question & Answer Lead Generation & Management

W912L2-24-Q-0004

USPFO for Arizona

Number Date Question Answer

001. 4/30/24 Can the work be done remote?

Yes, however in accordance with the PWS, the vendor shall provide onsite monthly training.

002. 4/30/24 What is the budget for this project?

Budget information will not be disclosed.

003. 5/2/24

Is this opportunity only for women owned businesses?

In order to meet Arizona small business goals, this opportunity is 100% set aside for Women Owned Small Businesses.

004. 5/2/24 Do you require the contractor to be onsite to do the job or is remote fine?

See answer to question 001.

005. 5/2/24

Are you accepting RFP submissions from out of state candidates?

Yes, however the vendor shall provide onsite monthly training. All cost should be included in the quoted pricing.

006. 5/2/24

When I submit the bid, how long will it take before I hear back if I was awarded?

Estimated timeframe of award after solicitation closing is about 30-45 days. Each contractor will be emailed a Notice of unsuccessful offeror.

007. 5/2/24 What was the last person amount that was awarded this contract?

New Requirement for Arizona Army National Guard.

008. 5/2/24 What is the contract estimated budget?

See answer to question 002.

009. 5/2/24 Has the Arizona Air National Guard procured similar services in the past?

No, this requirement has not been procured in the past by Arizona Army National Guard.

0010. 5/2/24

If so, is there an incumbent and what is the contract number for the previous award?

Not applicable. See answer to question 009.

0011. 5/2/24

Is there a budget range established for this contract that bidders should consider when formulating their proposals?

See answer to question 002.

0012. 5/2/24

How will cost be evaluated against technical capability in the bid evaluation process?

See Solicitation page 99 Basis of Award-Evaluation, section II Quote Evaluation: (a) Acceptability: We will determine the acceptability of your quote on an acceptable or unacceptable basis. (b) Price: We will evaluate your price for fairness and reasonableness in accordance with FAR 13.106-3(a).

0013. 5/2/24

The solicitation document for the lead generation and management services does not specify the exact nature of the recruits to be targeted; will you be willing to provide more details on demographics and locations?

No additional details are available.

0014. 5/2/24

Are there specific performance metrics or goals that the successful contractor is expected to meet?

See PWS Section 7.1. Performance Requirement Summary (PRS) performance objectives and read the full solicitation.

0015. 5/2/24

Who are the key stakeholders involved in this project, and what is their role in the project's execution and evaluation?

See PWS Section 5.5 Objectives and read the full solicitation.

0016. 5/2/24 Are there specific compliance requirements or government regulations that

All known requirements are specified in the PWS, read the full solicitation.

the contractor should be particularly aware of?

0017. 5/2/24

For Present and Past Performance references, are you interested in seeing private sector references, or only those from the public sector?

The solicitation does not specify either sector therefore the performance category will be evaluated based on recent and relevant contracts for the same or similar items as outlined in the Quote Preparation section of the

0018. 5/6/24

On line 5.5.3.46 it states, "The contractor shall execute a Non-Prior Service Campaign targeting 10,000 High School Juniors and Seniors that includes personalized direct mail, outbound messaging, retargeting, lead nurturing, and a microsite". The question I have is how will the company's performance be graded to know if we are fulfilling all duties associated with the bid?

Basically, what is the overall recruitment goal for this entire project when it comes to lead generation.

See PWS Section 7.1. Performance Requirement Summary (PRS) performance objectives, read the full solicitation.

0019. 5/7/24

1.2 Background: 1.2

Background:

1.2.1. This is a new

requirement for same or similar services that have successfully been acquired by the Arizona National Guard in the past. This is a one-time single purchase for

See answer to question 009.

services to be performed during an established period of performance. --- Is there an incumbent providing similar services?

0020. 5/7/24

If there is an incumbent providing similar or same services, what is the previous contract's obligated value?

See answer to question 009.

0021. 5/7/24

Under the Freedom of Information Act (FOIA), could you please share the incumbent’s contract?

See answer to question 009.

0022. 5/7/24 What is the allocated budget for this contract?

See answer to question 002.

0023. 5/7/24

How many past performances should be included in the response?

Any recent and relevant contracts for the same or similar items, in accordance with the solicitation.

There is no minimum or maximum.

0024. 5/7/24

Capability Statement:

According to the PWS, the capability statement should not exceed one page and it should include past performances. Could you please clarify what information needs to be included in this section?

Your company’s overall capabilities to perform the tasks in section 5 of the performance work statement (PWS) and read full solicitation.

0025. 5/7/24

There is a Present/Past Performance Reference List Attachment. Should we use this somewhere in the response? There are no specific instructions related to this. Could you please clarify where to include it?

Present/Past performance reference List document is optional. It can be used as a guide or if needed in Volume II.

0026. 5/7/24

Could you please confirm Volume II, Technical – Risk section must not exceed one page?

Volume II, Technical -Risk is limited to one page only as per the solicitation instructions.

0027. 5/7/24

Contractor Requirements, Description of Duties & Qualifications

5.5.2. Do you anticipate a set

number of personnel to work on this initiative or do you expect the awarded firm to determine the number of personnel needed to deliver the tasks/objectives?

The awarded firm will determine the number of personnel needed as long as the required task are being accomplished.

0028. 5/7/24

What is the number of desired/expected new hires annually? And, what are the role types?

The awarded firm will determine the number of personnel needed and role types. See answer to question 0027.

0029. 5/7/24

What is the place of performance? Are the awarded contractor’s personnel expected to work onsite at W90C ARIZONA REC & RET’s locations or can this work be delivered at the contractor’s local and/or non-local offices?

The awarded firm will determine performance location. AZANG will not provide workspace. Also see answer to question 005.

0030. 5/7/24 Where are AZARNG’s (16) recruiting locations?

Recruiting locations are statewide.

0031. 5/7/24

Will the awarded contractor need to obtain Facility Clearance?

A valid driver’s license and notification to Recruiting Command if access to facilities is needed.

Recruiting personnel will provide clearance to security forces for base access.

0032. 5/8/24

Could you please specify the number of personnel needed to effectively fulfill the scope of work outlined in the solicitation?

See answers to questions 0027 & 0028.

0033. 5/8/24

Detailed Scope Clarifications: Are there specific recruitment goals or target demographics

See PWS and read full solicitation that the marketing campaigns should focus on to align with the Arizona Army National Guard's strategic objectives?

0034. 5/8/24

Brand Guidelines: Could you provide detailed brand guidelines or existing marketing materials to ensure continuity and consistency in our marketing efforts?

Recruiting is flexible as long as it meets the PWS requirements.

0035. 5/8/24

Technology and Tools:

Are there specific technologies, software, or digital platforms that the Arizona Army National Guard prefers for marketing and administrative tasks, or are we free to suggest and implement systems based on best practices?

Awarded firm is free to suggest based on past performances and best business practices.

0036. 5/8/24

Performance Metrics:

What specific performance metrics does the Arizona Army National Guard prioritize for evaluating the effectiveness of marketing campaigns and administrative support?

Read full solicitation and PWS.

0037. 5/8/24

Budget Constraints:

What is the budget range for this project, and are there particular financial constraints or targets that we should consider while planning our proposal?

See answer to question 002.

0038. 5/8/24

Reporting and Communication: How frequently and in what format would the Arizona Army National Guard prefer to receive progress

Please refer to the PWS for all requirements. Section 5.5.3.3 states that contractor shall provide monthly reports on campaign progress and effectiveness. Also see

8.1 Deliverables Schedule page 79

and read full solicitation.

reports and other communications?

0039. 5/8/24

Contract Duration and Renewal: What is the initial contract period, and are there options for renewal or extension based on performance?

The period of performance is one year (12 months) from the start of the contract. Plus two option year periods of 12 months if granted, see full solicitation.

0040. 5/8/24

Submission Format and Criteria: Are there specific formats or templates that the proposal needs to adhere to beyond the basic requirements listed in the solicitation document?

No, submit quote in accordance with the solicitation instructions.

0041. 5/8/24

Incumbent Service Provider: Is there an incumbent service provider, and what have been the strengths and weaknesses of the services provided to date?

See answer to question 009.

0042. 5/8/24

Security and Confidentiality Requirements: Are there specific security clearances or confidentiality protocols that our personnel need to comply with while executing this contract?

No.

0043. 5/9/24

Thank you for this opportunity. Is this new RFP and if not, what was last year’s budget or spending breakdown?

See answer to question 002 and 009.

0044. 5/9/24

Is there a specific budget for media buy vs. agency fees.

Can you provide brief breakdown of spending info?

See answer to question 002.

0045. 5/9/24 Can you share with us examples of work previously

Not Applicable, new requirement for Arizona done and the outcome or ROI results for review?

0046. 5/9/24 How many ads do you expect to create?

See answer to question 0034.

0047. 5/9/24 Are you accepting bids or proposals from outside AZ?

Yes.

0048. 5/9/24

Can you identify the best way to submit our proposal?

The step by step instructions for submitting quotes are listed in the solicitation ADDENDUM TO 52.212-1 Instructions to Quoters. The point of contact and how to submit are found in section- Comparative Evaluation (Risk and Price) Quote Preparation instructions of the solicitation. Additionally, read full solicitation.

0049. 5/9/24

If our company have no previous Federal Bidding experience but we do have track record working with local government agencies, would this still be considered viable work experience for this solicitation?

Yes, federal experience is not stipulated as a requirement for this solicitation.

0050. 5/9/24 What are the media outlets previously advertised with?

This is a new requirement. For current media outlets refer to the

PWS.

0051. 5/9/24

Do you require project manager (s) to be onsite in

AZ?

No, see PWS and read full solicitation.

0052. 5/9/24

Is there an assistance program to help WOSB business submit their bid as a first-time bidder? And is there a step by step on how to submit and whether via email or via SAM.gov? We were not clear with the information?

The company needs to check with the Small Business Administration.

The step by step instructions for submitting bids are listed in the solicitation ADDENDUM TO 52.212-1 Instructions to Quoters

0053. 5/9/24

Is there a list of assets from previous experience we can review?

No, new requirement for AZARNG

0054. 5/9/24

How many leads does the AZARNG anticipate manage/generating per year?

See PWS and read full Solicitation.

0055. 5/9/24

What are the expectations for the “video email, ringless voicemail, and phone” requirement? The 5.5.3.47.

requirements don’t include phone, video email, or ringless voicemail.

See each PWS section for complete verbiage requirements.

0056. 5/9/24

Will the government be providing the domain for the microsites?

No

0057. 5/9/24

How many total users will need access to the lead management solution?

0058. 5/9/24

How many users will need access to advanced analytics?

Between 5 and 10

0059. 5/9/24

Does the development and implementation work need to be conducted on site?

No

0060. 5/9/24 What is the total award of this solicitation?

See answer to question 002.

0061. 5/9/24

Is this an SCA contract? In accordance with FAR 22.1002-1, Service contracts over $2,500 shall contain mandatory provisions regarding minimum wages and fringe benefits, safe and sanitary working conditions, notification to employees of the minimum allowable compensation, and equivalent Federal employee classifications and wage rates.

0062. 5/9/24 Is/was there an incumbent?

If so, who is the vendor?

No. New Requirement for Arizona.

0063. 5/9/24 What are the Labor Categories of the FTEs?

Not a part of the requirement. See answer to question 0027.

0064. 5/9/24 How many FTEs are planned for this solicitation?

Not a part of the requirement. See answer to question 0027

0065. 5/9/24

Since it is an SCA covered position, can you provide the Occupation Title/Code?

The AZARNG Recruiting command is seeking a firm/vendor to perform the services in accordance with the PWS, the requirement is not for a position. The awarded firm shall comply with the SCA requirements.

0066. 5/9/24

What is the current contract award number and who is the incumbent?

See answer to question 009.

0067. 5/9/24

How many full time employees are currently working on the contract?

Not applicable. See answer to question 009.

0068. 5/9/24

Per Section 3.0 (Government Furnished Property) in the PWS, for both Property and Equipment it states reserved. Can you clarify what is meant by reserved?

Those sections is set-aside or kept for special use if needed in the future. In this case, those sections are not applicable.

0069. 5/9/24

If you are providing space, how many employees could be located there?

Not applicable, not providing space.

0070. 5/9/24

If providing computers, how many computers are available for this requirement?

The government will not be providing equipment, awarded firm will need to facilitate equipment internally.

0071. 5/9/24

Section 5.5.3.29 states the Contractor shall provide access and training for 10 AZARNG RRB staff to manage locations…..Will AZARNG be providing the

Training space will be provided by

AZARNG RRB.

space for this training or will the contractor?

0072. 5/9/24

Is there any additional CLINS for additional expenses such as travel or other items?

The government will not pay travel.

0073. 5/9/24

In 5.5.3.49. The contractor shall provide printing and postage for 10,000 oversized postcards. Will AZARNG be suppling the postcards? Is there a way you want us to account for these costs other than the ones included in the solicitation?

No, Contractors will be responsible for costs of the PWS requirements and it should be incorporated in total cost of quote.

0074. 5/10/24

The SOW states that Teleworking is not approved.

Is it the Government’s intent to have “butts in seats” at the Government location for performance of this work?

Remote work is approved for this contract. Telework is not applicable to contractors.

0075. 5/10/24

Does the Government have existing systems in use for CRM and DAM? If so, what are they? Or, is it the Government’s intention to implement new systems with this new contract?

No existing system.

0076. 5/10/24 Is this a new requirement or a contract re-compete?

See answer to question 009.

0077. 5/10/24

If this is a contract re-compete, who is the incumbent and what is the current contract number?

See answer to question 009.

0078. 5/10/24 Question: Section 5.5.3.60:

The contractor will purchase

a. See answer to question 002.

and place media on behalf of the AZARNG.

a. Will the government please identify the media spend budget?

b. Please confirm that the media spend budget should be included in the offer price.

b. Quoted budget should be in accordance with the requirements of the PWS and read full solicitation.

0079. 5/10/24

Question: Section 8.1, p, 79, Deliverables Schedule: This table contains the PWS deliverables schedule.

a. Will the Government please clarify the applicability of these deliverables to this contract.

We believe that installation access will not be required except for periodic meetings.

a. Access is not required outside of periodic meetings. See answer to question 0031.

0080. 5/10/24

Question: Quote Preparation Instructions, p. 98, Volume I:

This section states that quotes shall consist of filled out Standard Form 1449.

a. Please confirm that Volume I is limited to completed Standard Form 1449 and no written response is required for this Volume.

b. Please confirm that the Contractor does not need to provide copies of representations and certifications if the Contractor has already completed these electronically in SAM.

a. As stated in the solicitation Volume I, Quote submittal process is to submit completed SF 1449.

b. See clause 52.204-8 Annual Representations and Certifications (FEB 2024) contractor’s assertion in the solicitation SF1449.

0081. 5/10/24

Question: Quote Preparation Instructions, p.98, Volume II, Technical – Risk: This section limits the capabilities statement to one page and defines the information that must be included.

a. Please confirm that Volume II, Technical – Risk is limited to one page only.

b. Is the Present/Past Performance Reference List document that is included in the SAM posting to be used as the format for this one-page Volume?

c. If so, may the Offeror use 10-point rather than 12-point font within the Present/Past Performance Reference List document since it has been provided in 10-point font?

a. Volume II, Technical -Risk is limited to one page only as per the solicitation instructions.

b. Present/Past performance reference List document is optional. It can be used as a guide or if needed.

c. Follow instructions in

0082. 5/10/24

I am writing to inquire about the specific type of leads needed for the contract opportunity associated with Notice

ID W912L2-24-Q-0004.

See PWS and read full Solicitation.