SoleSourceRedacted.pdf

P&C Template 5000 (26 Dec 13) 1

BRAND NAME JUSTIFICATION AND APPROVAL

Limited Sources Justification and Approval

PR Number:

Requesting Activity:

1. Organization/Contracting Office

USPFO For Texas Purchasing and Contracting Office

2. Description of Action Being Taken:

If needed, continue on a separate piece of paper

3. Description of Product, Supplies or Services:

4. An identification of the statutory authority permitting other than full and open competition (Requesting activity completes with the assistance of the Contracting Specialist)

10725266

TXARNG Recruiting & Retention, Marketing

Sole Source Justification: The $200,000 purchase request from the TXARNG Recruiting and Retention Office is for a requirement to better target current and transitioning active duty Army Soldiers for accession into the TXARNG via a billboard advertising campaign.

TXARNG R&R Messages posted on billboards from 24SEP15-25SEP16 across TX.

- 60 Bulletin Boards (larger 10'x30' or bigger billboards): 60 Messages will be posted in high traffic locations for 3-6 months during the period of performance.

- 200 Poster Boards (smaller 10'x22' or smaller billboards): 200 Messages will be posted in rural locations for 1-6 months, throughout the period of performance.

Cost includes; production, materials, design, printing, shipping, installation, rotation to new locations, and quarterly tracking reports.

Authority Cited: The statutory authority permitting Other than Full and Open Competition is 10 U.S.C. 2304(c) (1) as implemented by FAR 6.302-1(a)(2); supplies or services deemed to be available only from one responsible source.

P&C Template 5000 (26 Dec 13) 2

5. Identification of the Justification Rationale:

6. Best Value Determination:

7. Market Research Conducted

8. Statement of actions, if any, to remove barriers to competition in the future.

This outdoor advertising campaign supports R&R efforts to target both prior and non prior service markets. The campaign maximizes target market penetration via strategically placed, high visibility billboard advertisements to positively impact enlistment and retention of quality recruits.

Focus Advertising has an exclusive relationship with The Outdoor Advertising Association of Texas to utilize unused advertising space. As a result their costs are considerably lower than standard commercial pricing.

Based on exposure, the cost to advertise on a billboard is cheaper than radio, television, or newspapers. Costs to advertise on billboards, using Focus Advertising's discounted rate, are estimated at $.25 per 1,000 exposures. This compares to $5-$15 for the same exposures through other media platforms.

Focus Advertising strives for a 3 to 1 return on marketing investments. The projected value of this $200k investment is $972k-$938k.

The Outdoor Advertising Association of TX is a voluntary membership organization that represents over 90% of billboard owners in the state.

Verification of Focus Advertising's exclusive agreement can be found on the Outdoor Advertising Association of TX's website :

http://oaatx.com/content.php?page=Public_Service_Program

Continue to monitor the exclusivity of Focus Advertising's agreement with the Outdoor Advertising Association of TX.

P&C Template 5000 (26 Dec 13) 3

9. Any other facts supporting justification:

TECHNICAL CERTIFICATION/ REQUIREMENTS CERTIFICATION: “I certify that the supporting data under my cognizance which are included in the J&A are accurate and complete to the best of my knowledge and belief.”

Name: Date: ______________________________

Title: _________________________________ Signature: ___

PROGRAM MANAGER REVIEW: “The requirement herein described is a valid requirement of the activity named in paragraph 3 of this J&A. The technical and requirements information contained in the J&A represent the minimum needs of the government. The only way to satisfy this requirement is by limiting competition as described herein.”

Name: __ Date: ______________________________

Title: Signature: _ _

CONTRACTING SPECIALIST: “I certify that this J&A is accurate and complete to the best of my knowledge and belief.” Recommend: Approval Disapproval

Name: ________________________________ Date: ______________________________

Title: _________________________________ Signature: __________________________

APPROVAL

CONTRACTING OFFICER: Based on the forgoing justification, I hereby Approve Disapprove the brand name justification for the requirement listed in paragraph 3 above for limited sources.

Name: ________________________________ Date: ______________________________

Title: _________________________________ Signature: __________________________

19 JUN 2015

S5 OIC 23482

15 SEP 15

Jeremy Magruder 17SEP15 Contract Specialist MAGRUDER.JEREMY.

VERNON.1144388484

Digitally signed by

MAGRUDER.JEREMY.VERNON.1144388484

DN: c=US, o=U.S. Government, ou=DoD, ou=PKI, ou=USA, cn=MAGRUDER.JEREMY.VERNON.1144388484 Date: 2015.09.17 10:35:19 -05'00'

Carol Koenig 18 Sep 2015 Supervisory Contracting Officer KOENIG.CAROL.J

EAN.1231143110

Digitally signed by

KOENIG.CAROL.JEAN.1231143110

DN: c=US, o=U.S. Government, ou=DoD, ou=PKI, ou=USA, cn=KOENIG.CAROL.JEAN.1231143110 Date: 2015.09.18 12:24:02 -05'00'