MALL_ADVERT_WOODBRIDGE_SOW.pdf

Statement of Work

For: RECRUITING AND RETENTION BATTALION – NEW JERSEY ARMY NATIONAL

GUARD

1. Location: Request a contract vendor be provided for Central Jersey.

2. PROJECT: Mall Banner Advertising

3. Scope of Work:

Vendor will provide banner advertising in the Woodbridge Center mall in New Jersey.

Vendor will provide a double-sided banner advertisement with a minimum size of 8 feet

High and 14 feet Wide.

Vendor will be able to provide coverage in parts of Central Jersey, most specifically in

Middlesex County o There are approximately 837,000 residents in Middlesex County, the state’s second most populous county.

o Based on Market Analysis provided by CACI, the NGB contracted media provider, Middlesex County has the highest Qualified Military Available population of any county in New Jersey.

o This has been identified as an area of need by the recruiting force.

Vendor will be responsible for the creation of the banner, installation and removal of advertisement.

Vendor will include ALL production/advertising costs, including modifications to the artwork requested by the New Jersey Army National Guard, in its bid.

Performance period will be 52 weeks beginning no later than September 1, 2017.

Vendor will provide digital artwork proofs to be reviewed and approved by NJARNG.

NJARNG must approve final artwork prior to production.

Marketing and Advertising Requirements:

Vendor will provide at least one banner that will hang in a prominent location within the facility.

Location to be agreed upon by vendor and New Jersey Army National Guard.

As previously stated, banner size will be no smaller than 8 feet High and 14 feet Wide.

Artwork for banner advertisement will include images provided by the New Jersey Army

National Guard. In addition, artwork will include recruiter contact information specific to the area and the New Jersey Army National Guard state specific URL, NJARMYGUARD.com

New Jersey Army National Guard will have final approval of all art work prior to production.

Additional Information for the USPFO:

NRG 601-1

Chapter 7

7-8. Media

Media can range from the simple to very high tech. However, all media resources should be able to be tracked for effectiveness in their ability to generate leads, promote retention in the Guard, impact COI’s, and develop the National Guard brand and/or reducing attrition among current members. Media venues include but not limited to; print; Magazines, Newspapers (community, daily, employment, high school, and college) Prior service and base advertising, base newspaper print ads, Base signage, floor decals, counter mats ads, tray liners, internet, targeted email campaigns. Geo-Demo targeted banners, lead generation programs, online college newspapers, Auto Wraps, Inflatables, Movie Theater, Digital spots, Movie slides, all kinds of out of home marketing. Event signage, Stadium signage, Source boards for

High School and College, Campus, Poster Ad Racks for High School and College, Mall and Airport advertising, Transit display ads, promotional and recognition items.

7-10. Outdoor/Out of Home

States may use advertising funds to pay fees to produce and post (erect or affix) public service outdoor advertising such as billboards, transit cards, airport advertising, banners and similar types of displays.

Rental fees for outdoor space are prohibited, although, requests for an exception, with appropriate justification, may be submitted to NGB-ASM-A. State advertising funds are authorized for the production of artwork. Marketing Personnel will incorporate the national theme and logo and URL, State and local telephone numbers on all outdoor/out-of-home advertising. Advertising funds can be used to pay for all other types of Out-Of-Home advertising media provided the media selected does not run counter to other guidance in the regulation.