SOW_-_Mall_Banner_17.docx

Statement of Work

For: RECRUITING AND RETENTION BATTALION – NEW JERSEY ARMY NATIONAL GUARD

1. Location: Request a contract vendor be provided for Central Jersey.

2. PROJECT: Mall Banner Advertising

3. Scope of Work:

· Vendor will provide banner advertising in a mall in New Jersey.

· Vendor will offer a double-sided banner advertisement with a minimum size of 8 feet High and 14 feet Wide.

· Vendor will be able to provide coverage in parts of Central Jersey, most specifically in Mercer County

· There are approximately 370,000 residents in Mercer County

· This has been identified as an area of need by the recruiting force. Based on Market Share Analysis, the New Jersey Army National Guard’s Market Share in Mercer County is 16.47%, which is more than 200 basis points lower than the statewide Market Share of 18

· To maximize viewer impressions, the selected mall will have annual visitors totaling no less than 9 million people.

· Vendor will be responsible for the installation and removal of advertisements.

· Vendor will include ALL production costs, including modifications to the artwork requested by the New Jersey Army National Guard, in its bid.

· Performance period will be 52 weeks beginning no later than May 1, 2017.

· Vendor will provide high quality high definition artwork.

Marketing and Advertising Requirements:

· Vendor will provide at least one banner that will hang in a prominent location within the facility. Location to be agreed upon by vendor and New Jersey Army National Guard.

· As previously stated, banner size will be no smaller than 8 feet High and 14 feet Wide.

· Artwork for banner advertisement will include images provided by the New Jersey Army National Guard. In addition, artwork will include recruiter contact information specific to the area and the New Jersey Army National Guard state specific URL, NJARMYGUARD.com

· New Jersey Army National Guard will have final approval of all art work prior to production.

Additional Information for the USPFO:

NRG 601-1

Chapter 7

7-8. Media Media can range from the simple to very high tech. However, all media resources should be able to be tracked for effectiveness in their ability to generate leads, promote retention in the Guard, impact COI’s, and develop the National Guard brand and/or reducing attrition among current members. Media venues include but not limited to; print; Magazines, Newspapers (community, daily, employment, high school, and college) Prior service and base advertising, base newspaper print ads, Base signage, floor decals, counter mats ads, tray liners, internet, targeted email campaigns. Geo-Demo targeted banners, lead generation programs, online college newspapers, Auto Wraps, Inflatables, Movie Theater, Digital spots, Movie slides, all kinds of out of home marketing. Event signage, Stadium signage, Source boards for High School and College, Campus, Poster Ad Racks for High School and College, Mall and Airport advertising, Transit display ads, promotional and recognition items.

7-10. Outdoor/Out of Home States may use advertising funds to pay fees to produce and post (erect or affix) public service outdoor advertising such as billboards, transit cards, airport advertising, banners and similar types of displays. Rental fees for outdoor space are prohibited, although, requests for an exception, with appropriate justification, may be submitted to NGB-ASM-A. State advertising funds are authorized for the production of artwork. Marketing Personnel will incorporate the national theme and logo and URL, State and local telephone numbers on all outdoor/out-of-home advertising. Advertising funds can be used to pay for all other types of Out-Of-Home advertising media provided the media selected does not run counter to other guidance in the regulation.