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Approval to issue a contract on a Brand Name basis for the purchase of Sony Camera Parts and Installation assistance.

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LIMITED SOURCES JUSTIFICATION AND APPROVAL

FAR 8.405-6

(Conducted under the Multiple Award Schedule Program)

FAR 8.401

1. Project Number:

2. Brand Name Sources:

Sony Electronics, INC. – 1 Sony Park Dr, Park Ridge, NJ, 07656 - (201) 930-8002 – POC: Joe D’introno

3. Identification of the Requesting Agency; Army Multimedia & Visual Information Directorate

– Army Television, 3001 Army Pentagon Room MG652, Washington, DC 20310-3001

4. Identification of the Contracting Activity: Defense Media Activity, Contracting Office

5. Nature and/or Description of Action Being Approved: Approval to issue a contract on a Brand Name basis for the purchase of Sony Camera Parts and Installation assistance.

6. Description of the Supplies or Services Required to Meet the Agency’s Needs (including the estimated value): Sony Fiber side panel (Estimated value: $33,088.00). Sony Fiber adapter attachment Kit (Estimated value: $5,000.00). Service Tech install (Estimated value: $5,000.00).

7. Identification of the justification rationale and if applicable, a demonstration of the proposed contractor’s unique qualifications to provide the required supply or service: 10 U.S.C. Section 2304(c)(1), and FAR 8.405-6. A brand name item is essential to the Government’s requirements, and market research indicates other companies’ similar products, or products lacking the particular feature, do not meet, or cannot be modified to meet the agency’s needs. The specified Sony parts are the only fiber adapters made for the existing Army TV owned Sony HDC2550 HD cameras.

8. Determination by the Ordering Activity Contracting Officer that the Order Represents the Best Value Consistent with FAR 8.404(d): After reviewing available Camera technology from various manufactures it was determined that the Sony solution is the most suited to our specific requirements and the best value to the Army. No other manufacturer can provide this specific technology.

9. Description of the Market Research Conducted Among Schedule Holders and the Results Thereof, or a Statement as Why Market Research was not Conducted: Broadcast industry trade shows, trade association technology presentations, professional networking, internet based searches. Pricing details are from Sony Electronics, the sole manufacturer of Sony products.

10. Other Facts (if any) Supporting the Justification: Only Sony has the necessary parts to upgrade the Sony cameras to accept the SMPTE fiber transmission system.

11. Statement of the Actions (if any) to Remove Barriers that Led to Limited Competition Before Any Subsequent Acquisition: None

12. I certify that this Justification is accurate and complete to the best of my knowledge and belief.

_____________________________________ _9/28/2018____ Contracting Officer Date

Legally Sufficient.

2018-10-12T17:18:59-0400
HALL.LATOYA.S.1053712084

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