J&A_Sole_Source_Cinema_redacted.pdf

DEPARTMENT OF THE AIR FORCE

142d FIGHTER WING (ACC)

PORTLAND AIR NATIONAL GUARD BASE OREGON

25 September 2018

MEMORANDUM FOR RECORD

SUBJECT: SOLE SOURCE JUSTIFICATION

1. This memorandum for record is to document the solicitation and direct award with media representatives which hold exclusive rights to cinema theaters.

2. The request for the cinema advertising are critical to the recruiting mission effort. Advertising in certain markets are needed for continued success in driving Oregon Air National Guard (ORANG) brand awareness, increasing quality/qualified leads for recruiting efforts, and driving ORANG end strength to 102%. The ORANG believes the popular cinema theaters provides a unique location being the hub for a large part of Oregonians looking to view the latest coming attractions and is capable of creating/using provided branding material (based on national brand and/or call to action), and appropriate advertising air space to meet the stated need. ORANG would like to take advantage of the advertising resources of at designated cinema theaters. This advertising package will allow the ORANG message to be seen multiple times over a two month period.

3. In accordance with FAR Part 5.503(a)(1), Procedures, Orders for paid advertisements may be placed directly with the media or through an advertising agency; and FAR 6.302(a)(2)(iii)(A), Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements; a Substantial duplication of cost to the Government that is not expected to be recovered through competition.

4. The Oregon Air National Guard, Portland Contracting Office, has concluded their market research and intends to solicit, negotiate, and award a sole source firm-fixed price (FFP) purchase order under FAR 13, Simplified Acquisition Procedures, to National Cinemedia, LLC, DUNS: 197732162, CAGE Code: 8AMF7. 6300 S Syracuse Way STE 300, Centennial, CO, 80111-6723. National Cinemedia holds exclusive rights; item under patent or copyright held by a single vendor and item possesses functions or capabilities critical to use. The proposed North American Industry Classification System (NAICS) code for this acquisition is 541840, size standard is $15M. This purchase order will provide two months of media advertising at the Oregon Cinema Theaters.

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