J&A_Sole_Source_Billboard_Redacted.pdf

DEPARTMENT OF THE AIR FORCE

142d FIGHTER WING (ACC)

PORTLAND AIR NATIONAL GUARD BASE OREGON

25 September 2018

MEMORANDUM FOR RECORD

SUBJECT: SOLE SOURCE JUSTIFICATION

1. This memorandum for record is to document the solicitation and direct award with media representatives which hold exclusive rights to for billboard advertising space on Interstate and Portland International Airport (PDX).

2. A marketing campaign is needed for continued success in driving the Oregon Air National Guard brand awareness, increasing quality/qualified leads for recruiting efforts, and driving ORANG end strength to 102%. The ORANG believes the Billboard Advertising on or near major expressways like I-5 provides a unique location being the hub for a large part of Oregonians and is capable of creating/using provided branding material (based on national brand and/or call to action), and appropriate advertising space to meet the stated need. The ORANG would like to take advantage of the public billboards on or near major expressways.

This advertising will allow the ORANG message to be seen multiple times over a (six) 6 week period. Paid advertising in public areas is essential to building awareness in the local community and helping recruiters generate leads and qualified applicants for accession in to the Oregon Air National Guard.

3. In accordance with FAR Part 5.503(a)(1), Procedures, Orders for paid advertisements may be placed directly with the media or through an advertising agency; and FAR 6.302(a)(2)(iii)(A), Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements; a Substantial duplication of cost to the Government that is not expected to be recovered through competition.

4. The Oregon Air National Guard, Portland Contracting Office, has concluded their market research and intends to solicit, negotiate, and award a sole source firm-fixed price (FFP) purchase order under FAR 13, Simplified Acquisition Procedures, to Lamar Advertising Of Louisiana, L.L.C. DUNS: 962375718, CAGE Code: 5ZYT1. 321 Corporate Boulevard. Baton Rouge, LA, 70808-2506. Lamar Advertising holds exclusive rights; item under patent or copyright held by a single vendor and item possesses functions or capabilities critical to use.

The proposed North American Industry Classification System (NAICS) code for this acquisition is 541840, size standard is $15M. This purchase order will provide two months of media advertising for billboard advertising space on Interstate and in the Portland International Airport (PDX).

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