Hootens_Sole_Source_Justification_Signed001_Redacted.pdf

Simplified Acquisition Procedures (SAP) D M S S A

O E $150,000

FAR 13.106-3(b)(3)(i)

SOLICITATIONS MAY BE LIMITED TO ONE SOURCE ONLY IF THE CONTRACTING OFFICER DETERMINES THAT ONLY ONE SOURCE IS REASONABLY AVAILABLE. WHEN THE CUSTOMER DESCRIBES AN ITEM OR SERVICE, WHICH LIMITS THE AVAILABILITY TO ONE SOURCE, THE DETERMINATION MUST EXPLAIN WHY

THE ITEM OR SERVICE PROVIDER IS THE ONLY ONE THAT WILL MEET THE GOVERNMENT'S

REQUIREMENT. STATEMENTS SUCH AS "ONLY KNOWN SOURCE" OR "ONLY SOURCE WHICH CAN MEET THE REQUIRED DELIVERY DATE" ARE INADEQUATE TO SUPPORT A SOLE SOURCE PURCHASE. THIS FORM MAY BE USED IN LIEU OF THE DETERMINATION DESCRIBED IN FAR 13.106. THE CUSTOMER SHALL

PROVIDE THE FOLLOWING INFORMATION:

1.PURCHASE REQUEST NUMBER 2. ESTIMATED AMOUNT:

B N B

Y

N

N CAGE P C Fund Type

O&M

NGREA

O

3. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES REQUIRED AND

4. UNIQUE CHARACTERISTICS THAT LIMIT AVAILABILITY TO ONLY ONE SOURCE, WITH

THE REASON NO OTHER SUPPLIES OR SERVICES CAN BE USED:

. M :

F7N3RS8173A001

1PJV6

Hooten's Advertising

The Arkansas Air National Guard Recruiting Offices (RO) requires strategic canvassing campaigns and diverse marketing techniques to attract qualified applicants to meet mission end strength. The qualified vendor must provide advertising for the Arkansas Air National Guard (ANG) across various media to include television, publications, and the internet during the highly popular football season. The vendor must be able to provide a sports marketing platform that gives the ANG high

Hootens is the only vendor in the state of Arkansas that can supply an annual/platform that serves the above mentioned service. The vendor provides a sports marketing platform that gives the ANG advertising across various media to include television, publications, and the internet during the highly popular football season. The vendor provides a sports marketing platform that gives the ANG high visibility and unique access to high schools in all football divisions. No other

Recent market research shows the average cost to produce a commercial ranges from . Local TV station inquires show the cost to broadcast and air a 1- minute segment for 10 weeks average

The average cost to publish in a magazine, full page is $ . The aforementioned prices do not include billboard space, newspaper releases and/or radio show editorials.

. PROVIDE A STATEMENT OF ACTIONS, IF ANY, THE GOVERNMENT MAY TAKE TO

REMOVE OR OVERCOME ANY BARRIERS TO COMPETITION BEFORE FUTURE

ACQUISITIONS ARE REQUIRED:

a. C O N b. C O S

Internet searches were conducted without success to find a publisher with the same audience and distribution rate within Arkansas as Hootens Football. The Arkansas Air National Guard Recruiting offices will continue to monitor market and provider availability to identify additional options for these services.

Hope L. Townes E-7