Amendment 0001 - W912JD23Q0016 - Digital Advertisement Service - 5-31-2023.docx

W912JD23Q0016

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 30 - BLOCK 14 CONTINUATION PAGE

The following have been added by full text:

AMENDMENT 0001

Question 1. How many different variations of advertisements are needed within the digital campaign? i.e. 3 Different Posters?

Response: That’s up to the contractor to develop their plan.

Question 2. Is there a previous incumbent, previous contract/award, or something of similar sort for a previous advertising campaign for the MEARNG that my company may view?

Response: This is a new requirement.

Question 3. Is there some type of sample Price Info to go by in this case of digital assets, or will they still be listed as contract line items?

Response: Please see the price schedule and delivery information on pages 7-10 of the solicitation.

Question 4. Can your office provide me with a sample page of the correct way to fill out the Standard Form 1449: Form for Solicitation/Contract/Order for Commercial Items?

Response: Executed Request for Quote: Provide One (1) Copy:Requires the Quoter to complete blocks 17a (Block shall include Cage Code) Quoters shall submit a signed SF 1449 (blocks 30 a,b, and c) signed amendments(s) or acknowledge of amendment and complete SCHEDULE OF SERVICE/PRODUCTS (S) AND PRICING IN SECTION are required. Insert proposed unit and extended prices in all Contract Line Item Numbers (CLINS). All prices shall be represented in two decimal positions only. Example $.027 and not $0.27458.

Question 5. Does the MEARNG ROI Tool provides geo-fencing, retro-fencing capabilities, or will I need to provide my own means of service for those particular services?

Response: The ROI tool just calculates the click-thru rate. Geo-fencing/retro-fencing, etc. must be provided by the contractor. Please see Section 1.2 of the PWS for additional details.

Question 6. Solicitation document – on Page 4, at Clause 9.5 its mentioned that the Offerors shall describe their record of past performance with services similar in nature, size, and complexity. At clause 9.6 its mentioned that - A minimum of two references are required, No more than four references shall be submitted.

Response: Quoters will provide a minimum of two but no more than four past performance which the services are similar in nature, size and complexity. The information should include the following:

♦ Customer Name ♦Contract number, contract value, and period of performance.

♦ Description of the work and how it is relevant to this solicitation (The Government is looking for a narrative on how the contractor finds this project relevant to the solicitation) ♦Points of contract with telephone numbers and email addresses. (This individual maybe contacted by the Government to determine how well the quoter performed on the project).

The reference of the similar work listed above in the past performance which can be verified by the Contracting Officer prior to award. A minimum of two references are required, with no more than four references total.

Question 7. As the information for past performances and references are the same, please confirm the past performances/references to be submitted are restricted to maximum 4 clients/contracts.

Response: The Past Performance provides the Government with the information to determine that the likelihood of that the quoter will successfully perform all of the required efforts described in the PWS. The minimum is two (2) past performance with the maximum of four past performance records all completed within the past three years including current work.

Question 8. At Clause 5.5 of the Attachment 1 – PWS, its mentioned -The contractor shall generate a minimum of 4,000 clicks on the Government advertisement hyperlink (0.1% click-thru-rate) over the duration of the contract. The Technical Exhibit I - under Acceptable Quality Levels (AQL) mentions - 3,500 Clicks per month.

Response The Government has revised the Performance Work Statement (PWS) dated – 5-31-2023 for additional details The Technical Exhibit 1 – Acceptable Quality Level for Paragraph 5.5 now reads: 334 Clicks per Month.

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