Spectrum Perf_of_Work.docx

STATEMENT OF WORK

SPECTRUM REACH ADVERTISING/MARKETING CAMPAIGN

1.0 SCOPE OF WORK. The Hawaii Army National Guard (HIARNG) Recruiting and Retention, is looking to procure geo-fenced advertising and marketing services in order to engage our target demographic (18-35 year old physically fit young adults) for potential recruitment into the HIARNG.

1.1 DESCRIPTION/NEED OF SERVICE. A multi-island advertising/marketing campaign that provides geo-fencing in 13 locations across the Hawaii Islands that is needed for continued success in driving HIARNG brand awareness, increasing quality/qualified leads for recruiting efforts, and driving HIARNG end strength to 100%. The HIARNG seeks a company capable of creating/using provided branding material (based on national brand and/or call to action), and appropriate advertising space to meet the stated need.

1.1.1 Geo-Fenced advertising campaign should be targeted to an audience in areas across the islands of Oahu, Maui, Kauai, and Big Island. It should also focus on the targeted recruiting demographic previously stated, and influencer's.

1.3 PERIOD OF PERFORMANCE. Period of Performance will be 1 year long, beginning immediately upon the approval of completed advertising packet.

2.0 VENDOR PERFORMANCE REQUIREMENTS. Vendor shall provide advertising campaign(s) in line with description above, which meet HIARNG recruiting objectives.

2.1 Vendor shall be capable of providing billboards/signs and advertising space at the locations listed below; dimensions are also listed:

Geo-fencing Addresses:

1001 Kamokila Blvd. #118 1132 Bishop St.

1221 Kapiolani Blvd.

1612 Foote Ave.

234 Waianuenue Ave.

275 W Kaahumanu Ave.

3-2600 Kaumualii Hwy 300 Ala Moana Blvd.

46-056 Kamehameha Hwy 95-720 Lanikuhana Ave.

98-1005 Moanalua Rd.

98-151 Pali Momi St.

2.2 Vendor will be responsible for maintaining a market of 21 identified zip codes, Audience Trak Target Display, Geofencing, Audience Trak Target video for a total of 273,783 impressions. Vendor will provide HIARNG quarterly updates on service, and will keep HIARNG informed of any issues that arise.

2.3 Vendor will work with HIARNG R&R POC for marketing material that will be in-line with Army National Guard branding and call to action. HIARNG R&R will approve all material prior to public view.

2.4 Vendor may allow for one marketing campaign change at mid-contract if desired by HIARNG.

3.0 ADMINISTRATION

3.1 ELECTRONIC INVOICING THROUGH WIDE AREA WORKFLOW. To meet compliance with DFARS 252.232-7003, Electronic Submission of Payment Requests, all Contractors must submit requests for payment (invoices) through WAWF. Additional information and registration for WAWF can be completed online at https://wawf.eb.mil. Payment will be made by DFAS office designated in the contract. All payments will be made by electronic transfer of funds (EFT). The Government will make payment through WAWF upon satisfactory completion of work and the receipt of a proper certification for payment.

3.2 PAYMENT: Upon verification of invoices/charges submitted through WAWF by authorized HIARNG personnel, the invoice will be paid by Electronic Funds Transfer (EFT) IAW the Prompt Payment Act as the primary form of payment.

3.3 CONTRACTING OFFICER REPRESENTATIVE (COR). One or more CORs will be appointed by the Government at the time of award and will be the Government’s primary point of contact(s) during the performance of the agreement.

3.4 CONTRACTING MANPOWER REPORTING APPLICATION. The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Hawaii National Guard via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web addresses: http://www.ecmra.mil/ or https://cmra.army.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. Data shall be reported not later than the first to occur of (1) submission of contractor’s final invoice following conclusion of the period of performance or (2) October 31 of each calendar year. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil.